BETER, a company providing fast-betting content and data for esports and sports, has announced a partnership with Entain CEE. Under the deal, BETER will become the exclusive content supplier for the group’s sportsbook brands.
Gal Ehrlich, CEO of BETER, said: “We are delighted to welcome Entain CEE to our growing roster of partners, underlining the demand for our products among the industry’s leaders.
“Fast-betting content has become essential for operators seeking to engage the next generation of players, and our suite of fast-paced products sets the standard for others to follow.
“We look forward to working closely with the SuperSport and STS teams to further develop the Croatian and Polish markets together.”
BETER will provide ESportsBattle tournaments and the Setka Cup table tennis series to SuperSport, Croatia’s leading sportsbook, as well as to STS, one of the top sportsbook operators in Poland.
Ivan Gojic, Chief Sportsbook Officer at Entain CEE, added: “Fast-betting content is non-negotiable for operators looking to deliver next-gen experiences to bettors, and that’s exactly what we work hard to achieve at SuperSport and STS.
“This is why we chose to join forces with BETER, the market leader in fast-betting content for both esports and sports.
“This is a deal that brings a lot of thrilling content to our players, and that’s what makes it such an important partnership for us and our bettors.”
BETER exclusively delivers 24/7 live streaming, real-time data, and ultra-accurate odds for around 700,000 events annually, offering up to 50 markets per event with an average operator margin of 7.5%+.
Its esports portfolio includes ESportsBattle tournaments in eFootball, eBasketball, eHockey, as well as the recently launched eTennis. Its sports portfolio includes the Setka Cup table tennis series, the BSKT Cup basketball league, GTR Cup tennis tournaments, padel tennis, as well as coverage of cricket tournaments and leagues worldwide.
BETER ensures the highest standards of fairness and transparency across its content, through collaborations with ESIC and IBIA.
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