The World Cup is a unique event that happens only once every four years, but leaves a lasting mark on the hearts of fans all over the world and in the iGaming industry as well. For the iGaming industry, every World Cup is a distinct milestone in development: new products, new mechanics, new technologies, and new formats of fan engagement emerge.
This is exactly the idea that PIXL.BET’s founder Maksim Afanasev had in mind when launching his project for the 2026 World Cup. According to him, he did not want to create “just another prediction game.” The goal was broader – to build a global tournament that would bring football fans from different countries together and allow them not only to predict match results but also to share their own football stories.
PIXL.BET is positioned as a World Cup 2026 prediction tournament – a global prediction game built around the matches of the World Cup. The project page already includes all tournament matches, starting with the opening fixture between Mexico and South Africa at the legendary Azteca Stadium on June 11 and culminating in the final on July 19. Each match has its own card with a description, predictions, and the opportunity to get a “Ticket” – an element that highlights the platform’s collectible and gaming nature.
But the main feature of PIXL.BET is not only about predictions. The project has a built-in Reels feature. Maksim Afanasev explains the idea simply:
“Today, millions of people spend their time watching and creating content on Instagram, TikTok, and other social platforms. So I thought: why not combine football predictions with short-form video creation?”
On PIXL.BET, users can do more than simply choose a score or the winner of a match – they can present their prediction in the form of a Reel. This turns the game from a classic prediction contest into a more dynamic social experience. A fan becomes not only a tournament participant but also a content creator. Moreover, players who create Reels earn bonus points, increasing their chances of climbing the leaderboard.
Another unusual detail of the project is the participation of AI models. The tournament features not only real players but also leading artificial intelligence models, which also make predictions for every match. This adds a new level of intrigue to the competition: players now compete not only with each other, but also with machines.
According to Afanasev, AI has already shown surprisingly strong results, but he still believes that the overall winner will be human.
PIXL.BET offers not just a prediction service but an attempt to turn the World Cup into an interactive football competition between fans, creators, and AI.
And the main challenge is quite simple: make a prediction, share your football story, and try to claim a share of the $10,000 prize pool.
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