SBC Eurasia Editorial Team is happy to present a quick recap of the gambling industry events, news, regulations, and partnerships that happened last week.
SBC Summit’s record-breaking 2026 edition delivered growth not only in overall attendance, but also across some of the industry’s most commercially important audience groups, with operator numbers up 37% and C-level participation up 40.7% year-on-year.
In Dublin, the Irish Presidency decided against a proposed review for a common tax on online gambling as part of the European Union (EU) budget 2028–2034.
Denmark is gearing up for a first reading of its new Gambling Bill, which introduces a number of gambling restrictions, including a whistle-to-whistle ban during live sporting events. While new rules on the authorisation and mandatory monitoring of gambling transactions have been sanctioned by authorities in Spain.
Totalizator Sportowy, Poland’s state-owned gambling operator, is seeking a crisis communications agency to review its procedures and provide round-the-clock support when its reputation is threatened. While BETBY has expanded its reach in Poland just weeks after launching in the country.
YouTube Masthead campaigns are set to become available for online gambling advertisers, according to new policy updates from Google. While Michel Groothuizen, Chairman of the Dutch gambling authority Kansspelautoriteit (KSA), says all options are on the table to hold Big Tech companies accountable for allowing illegal gambling ads.
bet365 has failed in its appeal regarding warnings and penalty fees levied against its betting and gaming operations in Sweden. While Everton FC footballer Martin Sherif has been handed what has been dubbed a “fair and proportionate” £5,000 fine for breaching betting rules over a 15-month period.
Lottomatica Group has moved closer to completing its merger with CIRSA after both companies approved a common merger plan setting out the key terms of the transaction. While Sportradar has agreed to sell Atrium Sports to Teamwork Innovations for $170m in cash.
Maarten Haijer, former Secretary General of the European Betting and Gaming Association (EGBA), has become the first Director General of the Geneva-based World Gaming and Betting Alliance (WGBA).
ELA Games has signed a partnership agreement with EveryMatrix to expand the distribution of its gaming content.
Tbilisi is preparing to welcome international industry leaders at DGFI 2026, taking place on October 30–31 at Pullman Tbilisi, Axis Towers.
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