Superbet Greece plans to invest around €500m ($580m) in developing its business in Greece over the next six years. The company’s General Manager, Giannis Kalamvokis, told journalists. His statement was published in the media on 5 November 2026. The operator, which entered the Greek market in April, aims to become the number one choice among local players by the end of the six-year period.
As Kalamvokis explained in comments to the Greek business publication Oikonomikos Taxydromos (OT), the investment programme includes spending on sponsorship projects, marketing, technology, product development and staff. The announced figure covers not only investments and jobs directly in Greece but also the costs of teams in England, Croatia, Serbia and Romania involved in developing and maintaining the product for the Greek market.
According to Capital.gr, Superbet Greece employs 155 people in Greece.
“Over the six years, we would like to become the number one operator in players’ preferences.”
€100m for Supporting Greek Sports
According to Kalamvokis, the total value of Superbet’s sponsorship agreements with representatives of Greece’s sports industry amounts to €100m ($116m) over the next four years. This figure excludes investments in corporate social responsibility and sports academy development. Some of the agreements also include renewal options.
The company’s partners include football clubs Panathinaikos and PAOK, basketball teams Olympiacos and AEK, the organisers of the Greek Cup, as well as Superbet League 2, the second tier of the country’s national football competition. In addition to its sponsorship activities, the operator broadcasts two league matches weekly on YouTube and the Superbet.gr platform.
In April, Superbet signed principal sponsorship agreements with football clubs PAOK and Panathinaikos. In July, the company entered into a separate long-term agreement with Olympiacos BC, which will run until 2032.
The operator is also developing its own social initiative, Superbet Blood League. The three-year project is being implemented in partnership with Greece’s National Blood Centre. Its aim is to attract new donors by organising blood donation campaigns on match days.
“We believe that the fastest and most direct way to make our presence known and show who we are in the Greek market is through sport and sponsorship projects.”
Superbet Greece Turnover and Market Position
In October, the volume of bets and re-bets placed on Superbet’s Greek platform amounted to €270m (approximately $313m). Based on these figures, the operator estimates its share of the Greek market at 7–8%. However, this is the company’s own estimate, as the Hellenic Gaming Commission (HGC) does not disclose individual operators’ market shares. According to Capital.gr, the total betting volume in the Greek market in October ranged between €3.2bn and €3.5bn (approximately $3.7bn–$4.1bn).
Superbet emphasised that the €270m ($313m) figure represents turnover rather than revenue. The actual business margin depends on several factors, including the ratio of sports betting to casino gaming, the maturity of the operator and the volume of bonuses offered to players.
Since entering the Greek market, Superbet has attracted more than 300,000 customers. Around 100,000 users have already tried its Super Social feature. This proprietary platform tool allows players to follow other customers’ activity and copy their bets.
According to Kalamvokis, who cited market research findings, Greek players use an average of 2.7 operators. Therefore, one of Superbet’s immediate objectives is to become one of the top three betting platforms used by each customer.
The company’s General Manager also said that Superbet is not currently planning to acquire competitors. However, the operator does not rule out entering into partnership agreements with other participants in the Greek market.
Licence Costs, Taxation and the Illegal Market
According to Kalamvokis, obtaining a licence for betting operations in Greece costs €3m (approximately $3.48m), while an online casino licence costs €2m (approximately $2.32m). The tax rate on gross gaming revenue (GGR) reaches 35%. In his view, market developments and the level of competition will determine how many operators can establish themselves in the country. In 2025, the Greek gambling industry’s total GGR amounted to €3.07bn (approximately $3.56bn).
Commenting on the illegal segment, Kalamvokis cited research estimating its annual gross gaming revenue at around €800m (approximately $928m). He stressed that licensed operators cooperate with one another and with government authorities by reporting large bets and suspicious betting activity on sporting events. According to him, unlicensed platforms do not provide comparable monitoring mechanisms.
Kalamvokis believes that regulation should protect players without creating conditions that drive them towards illegal offshore websites. He also called for the introduction of a centralised self-exclusion register with real-time updates. Superbet said it uses Mindway AI’s Game Scanner tool, alongside its own analytical models, to identify signs of problematic gambling behaviour.
Next Steps
Superbet’s six-year development plan runs until 2032. The company’s sponsorship agreement with basketball club Olympiacos BC is also due to expire in that year. Meanwhile, the Superbet Blood League project will run for three years.
At the same time, Greek authorities have stepped up efforts to combat the advertising and promotion of illegal gambling platforms. In particular, a warning was issued to influencers involved in promoting such websites in October.
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