This year’s SBC Summit in Barcelona will bring together 15,000 delegates. Industry experts will discuss the latest sponsorship trends and marketing tactics in a special track on ‘Sponsorship, Marketing & Data’.
The meeting will take place on the first day of the Global Betting and Gambling Summit Exhibition, at the Fira de Barcelona Montjuïc Exhibition Center on Wednesday 20 September.
As part of the program, delegates looking for effective ways to expand their business will be introduced to innovative marketing strategies from experienced industry figures. The conference will discuss a variety of topics, including new approaches to diversify the revenue of sports clubs and leagues, the necessary steps that sports teams need to take to carefully evaluate the risks and opportunities associated with gambling sponsorship, and the potential directions of esports in the Middle East.
Rasmus Sojmark, CEO & Founder of SBC, said: «The ‘Sponsorship, Marketing & Data’ track is an exciting new addition to our conference agenda. The track will equip attendees with the strategic knowledge to amplify their brand, master marketing intricacies and utilize data on a global scale. This track will prove integral to attendees as more markets in the US, Latinoamérica and Europe evolve.»
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