Fluminense Football Club celebrated its partnership with Superbet in Laranjeiras.
The celebration was attended by 400 guests, including former famous players. As part of the event, a live performance by singer Ferrugem and a parade in the club’s signature uniform were organized.
The evening began with a video presentation highlighting key moments in the history of the Fluminense club.
Following this, club president Mario Bittencourt emphasized the importance of the partnership, expressing the following: “This is a very special night for us. A night in which a big brand in the world market bets on Fluminense. This new sponsor, which is undoubtedly the biggest in the club’s history, is the consolidation of the work we have been doing over the last five years. It is also a day to celebrate that the big brands once again believe in the greatness of our favorite team”.
Alexandre Fonseca, CEO of Superbet in Brazil, noted: “We see commitment and serious work at the club. When you meet the Fluminense team, you see the way things are done, with austerity, seriousness and commitment. For a sponsor, this is extremely important”.
The partnership between Fluminense and Superbet covers both men’s and women’s football for three seasons from 2024 to 2026. The debut of the new logo on the team’s kit took place in the match against ‘Colo-Colo’ (Chile) at the Maracanã stadium (which ended with a victory for Fluminense with a score of 2:1).
At the end of 2023, Superbet also entered into a partnership with Bragg Gaming to represent the company’s gaming portfolio throughout Brazil.
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