Aston Villa Football Club and Kaizen Gaming, the world’s leading GameTech operator, are pleased to announce a long-term partnership that will see Betano, Kaizen Gaming’s premium brand, become the club’s principal partner and main sponsor.
Following Betano’s debut in the UK market, a two-year agreement has been reached in partnership with BVGroup to feature the Betano logo on the front of Aston Villa men’s team shirts from the 2024-25 season. This partnership was announced shortly after Betano became a sponsor of UEFA EURO 2024 and CONMEBOL Copa America 2024.
Chris Heck, President of Business Operations, Aston Villa commented: “We are delighted to welcome Betano as Aston Villa’s new principal partner. Their dedication to innovation, customer satisfaction and responsible gaming aligns perfectly with the values we hold dear as a club. Aston Villa and Betano share a commitment to excellence, and we look forward to achieving great success together on and off the pitch. This collaboration marks an exciting chapter for both our organizations.”
George Daskalakis, Kaizen Gaming’s Co-Founder and CEO, added: “Aston Villa fans have a lot to be proud of in the Club’s long and illustrious 150-year history. Their passion matched on the pitch by incredible players and management taking the Club on the road to glory makes The Villans one of the most formidable teams in world football today. Aston Villa’s sensational on-field success in the Premier League along with their return to European football matches Betano’s own growth and continuing accomplishments.”
Betano’s sponsorship will enhance Aston Villa’s positive impact on society as the brand actively engages in improving local communities through its corporate responsibility programmes. Betano tailors its initiatives to each market, promoting inclusion, improving healthcare and raising awareness of important social issues.
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