Sportradar highlights the performance of Alpha Odds during the UEFA Euro 2024 qualifiers, with the tournament expected to generate over $67.46bn in global betting turnover.
The Alpha Odds product contributed to an average 15% increase in profits for sportsbook operators during the recent UEFA European Championship qualifying matches. This builds on a reported 10% rise in client profits for 2023 among those utilizing Alpha Odds.
Sportradar SVP of Managed Trading Services (MTS) Darren Small said: “The predictive capabilities that Sportradar has developed for Alpha Odds are proving to be a game changer ahead of this summer’s tournament, enabling operators to consistently improve profitability and deliver higher margins across soccer betting.”
Alpha Odds leverages AI technology to provide more precise predictions of game events, aiding operators in better risk management. Currently available for football (soccer) and tennis across Sportradar’s betting markets, it is slated for a basketball launch later this year.
In related news, UTR Sports has announced a long-term partnership with Sportradar for the UTR Pro Tennis Tour (PTT), aimed at gaining deeper insights into each match.
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