Betfair has partnered with Vasco da Gama Football Club to become the new sponsor of the Campeonato Brasileiro Série A club.
The company’s logo will appear on both the men’s and women’s team jerseys, as well as on unique Legítimo Clube do Povo digital content. In addition, Betfair will have significant visibility on Vasco’s digital platforms.
Kimberley Daly, General Director of Betfair International, commented: “The partnership between Vasco and Betfair is not just a master sponsorship on the team’s shirt, it is also a strategic collaboration based on shared values, excellence and passion for football, respecting the greatness of its history, but also strengthening investment in projects within the Rio team to help develop the club’s present and future.”
The deal with the Brazilian top-flight team, which runs until 2026, also includes various fan activities such as raffles and prizes in the form of VIP tickets, official merchandise, and exclusive promotions and experiences.
The first Betfair jersey will be unveiled during the men’s match against Vitoria this weekend.
Lucio Barbosa, CEO of Vasco, said: “It is an honour and an achievement to close this partnership, the largest in Vasco’s history, with Betfair. There were weeks of intense work to get the best for our club with a huge and consolidated company. We still have challenges ahead but our commitment to working seriously and hard for Vasco continues.”
Don’t forget to subscribe to our Telegram channel!
