VBET and the Northern Ireland Football League (NIFL) have entered into a five-year agreement that sees VBET become the Official Betting Partner and Title Sponsor of the Women’s Premier League Cup.
The collaboration will include stadium signage, custom digital content on social media, and collaboration on digital innovation projects.
Pantelis Kotopoulos, VBET Chief Growth Officer, commented: “We are so proud to have been unveiled as official betting partners of the NIFL. The NI Football League could not be in better shape right now, so it is a privilege to be part of their journey. We also share NIFL’s continual desire to put fans and community first and look forward to building successful foundations with supporters and clubs alike.”
The league’s partnership with the company that owns SCGO Limited will be extended until the end of the 2028/2029 season. Next month the renamed VBET Women’s Premiership Cup Final will feature a match between Cup winners Cliftonville Ladies and newly promoted Lisburn Rangers.
Ian Forrester, NI Football League Chief Commercial Officer, noted: “We’re delighted that VBET will be partnering with us on our journey over the next five seasons, as we continue to grow our leagues and entertain fans in our thousands. The commitment to both male and female football as well as new initiatives is a huge boost to NIFL, and we can’t wait to get started!”
In December, VBET continued to expand its influence in football with a regional partnership with the Argentina national team. The deal encompasses marketing and branding initiatives aimed at redefining the sports and betting landscape and ushering in a new era of engagement without precedent.
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