Indian gaming company BigCash has launched its entry into new markets, beginning with Brazil. This move aligns with projections that the global gaming market will reach $106.78 billion by 2032, growing at a compound annual growth rate (CAGR) of 13.50%.
BigCash has identified Brazil as a key market due to its population, favorable demographics, and growing middle class with increasing disposable income. The company sees significant growth potential in the region.
In addition to Brazil, BigCash plans to expand into other Latin American markets, as well as into Asia and Africa, within the next 12 months.
Commenting on this plan, Ankur Singh, BigCash CEO, stated: “Going global has been part of our strategic planning always; with our launch in Brazil, we have just taken the first step.
“We are aspiring to be present in 8 countries in the next 12 months. The competitive landscape in Latin America’s gaming industry presents both opportunities and challenges.
“BigCash is a perfect fit for the Latin American gaming landscape due to our stronghold on tech, which allows product customisations, easy-to-play online games and a supersafe and fast experience; we are already gaining a lot of organic traction.”
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