Global sports betting and gaming leader Betway has signed a multi-year deal with Chelsea FC to become the ‘European Betting Partner’ for the five-time Premier League champions.
Chelsea FC joins Betway’s prestigious portfolio of leading clubs from Europe’s biggest football leagues, strengthening the brand’s presence in the English Premier League.
The agreement will see Betway, part of global digital gaming company Super Group, leverage its extensive intellectual property rights, including Chelsea’s iconic players and current stars, to create exclusive content. Fans will be able to look forward to VIP experiences including player meet-and-greets, pitch tours, VIP hospitality at matches, and unique opportunities such as the chance to play at the famous Stamford Bridge stadium.
The Betway brand will be prominently featured on pitch-side LED advertising boards at all home league and cup games, providing global visibility to millions of fans. The agreement also includes digital and social media rights, allowing Betway to engage with Chelsea’s vast and dedicated global fan base.
Neal Menashe, CEO of Super Group, commented: “We are incredibly proud to partner with the two-time UEFA Champions League winners and the five-time Premier League champions. An amazing achievement. Chelsea is a truly global club with a hugely successful history. This partnership is a super opportunity for Betway to expand its brand and to reward our loyal customers and engage with football fans in new and thrilling ways. We are super excited to work alongside this club.”
Casper Stylsvig, Chief Revenue Officer at Chelsea Football Club, added: “We are really pleased to welcome Betway as our Official European Betting Partner. Their commitment to creating engaging and memorable experiences for fans aligns perfectly with our values at Chelsea.
“This partnership will offer our supporters incredible opportunities to connect with the club, from interacting with current and legendary players to enjoying VIP hospitality and behind-the-scenes access. We look forward to a successful and dynamic collaboration with Betway over the coming years.”
Betway will actively work with the club to develop cutting-edge training programs and initiatives to promote safer gambling as part of their joint and ongoing efforts in this direction.
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