Gentoo Media Extends Partnership with Betsson Group

Affiliate Gentoo Media (formerly known as GiG Media) has renewed its partnership with Betsson Group for another year. This extension allows Betsson to continue utilizing GiG Comply’s automated compliance and brand protection tools.

GiG Comply is designed to help ensure that marketing activities are compliant with regulatory standards across various markets.

Rasmus Bank Nielsen, Head of GiG Comply, said: “We are thrilled to continue our partnership with Betsson Group, one of the industry’s leading operators. The renewal of our agreement, for a fifth consecutive year, underscores the importance of regulatory compliance and the effectiveness of GiG Comply. We look forward to continuing to support Betsson in maintaining the highest standards of compliance in their marketing efforts.”

Shakyra Jonsson, Senior Affiliate Operations & Events Manager at Betsson Group Affiliates, added: “We are pleased to extend our partnership with GiG Comply for a fifth consecutive year. As a company committed to maintaining the highest standards of regulatory compliance, it is crucial that we continue using tools like GiG Comply to ensure that our affiliate marketing efforts align with the diverse regulations across the markets we operate in. This partnership reaffirms our dedication to safeguarding our brand while remaining compliant in a rapidly evolving industry.”

Recently, Gentoo Media integrated its two websites, Casinoonline.dk and Casinon.com, into the Quality Mark Regulatory Assurance (QMRA) program. Initially an expansion of the Dutch KVA quality mark, the QMRA program has since been adopted by several European countries following its launch in February 2024.

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