The sports betting and iGaming operator has announced the extension of its partnership with the Vegas Golden Knights. The deal, which runs through the 2026-27 season, keeps BetMGM as an Official Betting Partner of the Golden Knights.
It also allows BetMGM to deploy signage throughout T-Mobile Arena, the Golden Knight’s home since 2017. BetMGM and the team will also collaborate to offer unique experiences to fans. The experiences include watch parties and activations at Toshiba Plaza outside of T-Mobile.
“BetMGM is proud to continue our partnership with the Vegas Golden Knights, giving us the opportunity to create memorable moments alongside one of the world’s most passionate hockey fan bases,” said BetMGM CRO Matt Prevost. “Las Vegas is BetMGM’s hometown and an integral part of our DNA, so the Golden Knights are a natural fit for our brand.”
BetMGM has extended its partnership with the Golden Knights after re-upping its multiyear deal with the NHL less than a year ago. In 2022, BetMGM became the NHL’s first sports betting partner in the U.S. alongside FanDuel. The deal, which would later expand into Canada, was extended in 2023 with BetMGM’s iGaming business also being included.
That same year, BetMGM debuted its first NHL-endorsed online slot game, NHL Gold Blitz. The title features logos from all 32 league franchises. As of November 2024, BetMGM offers sports betting operations in 29 markets across North America. Its iGaming business is authorized to operate in five markets, including Michigan, New Jersey and Ontario.
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