Sportradar has updated its ad:s marketing service with Generative AI audio. This will enable the use of Gen AI by integrating it into Sportradar’s real-time data. This will help automate the creation of personalised, real-time audio ads for sportsbook and casino operators.
With Gen AI’s ready-to-use audio marketing tool, operators will be able to quickly deliver engaging creative content around sports and gaming events. They will also be able to effectively scale their advertising efforts and incorporate them into podcast streaming services and internet radio networks.
The addition of the tool is part of Sportradar’s efforts to enhance its ad:s marketing services and provide additional opportunities to drive brand awareness, customer acquisition and retention across all channels, including programmatic display, video, audio, digital out-of-home (DOOH), paid social, sponsorships and affiliate marketing.
Niki Beier, SVP Marketing Services, said: “Sports fans and bettors are increasingly consuming audio content, with listenership increasing by over 1000% in the past seven years. To deliver maximum marketing efficiency, we’re providing a sophisticated yet simple-to-use solution to sportsbook and casino operators.
“Through our gen AI technology, we’re making it easy for clients to integrate audio adverts into their acquisition and branding campaigns, to reach more customers with real-time relevant audio messages, without the need for creative teams or a high production budget.”
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