When building relationships with valued clients, there must be a two-way dynamic that creates long-term trust and fruitful relationships between providers and their partners.
That is according to David Harris, B2B Affiliate Team Manager at ReferOn, who tells CasinoBeats that, by going above and beyond just providing data solutions to its clients, ReferOn focuses on delivering unique value-adds to iGaming affiliates and operators. This approach enables his company to retain clients and add new partners to its roster thanks to its strong track record and growing reputation as a provider that develops true partnerships and delivers tangible growth to its customers.
ReferOn has also been running a series of webinars throughout 2024 to educate operators and affiliates on the key topics that impact their day-to-day operations. Included in the series so far is Data Discovery, Reporting and Tracking Methodology for affiliates, and separate sessions for operators along with other insight videos introducing ReferOn’s latest software iterations and a special webinar on migration.
Speaking to CasinoBeats, Harris explains: “Education is integral to our approach because it empowers clients to make informed, confident decisions at each stage of their partnerships with us and their clients. Our team efforts also build trust and knowledge, which is foundational for strong, long-lasting customer relationships. When clients see that we’re transparent about the process, actively sharing knowledge, rather than holding it back or limiting data, they feel valued and supported.
“This mutual understanding creates a partnership dynamic where clients view ReferOn not just as a service provider but as a trusted and competent advisor. By investing in client education, we foster a collaborative relationship that is resilient, proactive and positioned for success.”
Following the success of the Insights Seminars for operators in May and affiliates in July, ReferOn is coming back with another instalment of the series that will focus on migration. ReferOn specialises in affiliate management systems and its outreach work is focused on educating current and prospective clients on how to ensure a smooth and seamless transition from one affiliate system to another.
Ultimately, the session aims to alleviate any fears people may have about migrating and explain that ReferOn can offer an uninterrupted experience.
“Viewers can expect insights into how ReferOn’s team maintains rigorous data accuracy, actively collaborates with clients during the migration, and offers comprehensive support throughout the entire process,” adds Harris.
“For those considering a migration, this session promises a closer look at the tools, techniques and team dedication that set ReferOn apart in supporting clients throughout every stage of migration and beyond.”
Once the education sessions have had the desired impact, namely encouraging current partners to retain and enticing new clients on board, ReferOn can turn towards providing the services and solutions that it excels in.
Its affiliate management software delivers best-in-class reporting and intelligence that both affiliates and operators can take advantage of as they get a better understanding of how their cooperation is performing.
Another key development from ReferOn in Q4 has seen its focus on improving its technical capabilities. As part of this project it has added new reporting and auditing tools that offer clients in-depth insights that enable them to make better decisions and map out their affiliate programs and operations with great clarity and foresight.
David explains that these improvements ultimately feed into ReferOn’s core competencies: “Some of these updates include affiliate registration page modifications, postback enhancements, improvements to campaign management, and increased reporting functionality.
“They also empower our customers to make the most of their data and create actionable insights. We will continue to prioritise communication and maintain a relentless focus on improving our platform in 2025.”
One of the iGaming industry’s biggest developments over the last few years has been the increased understanding of the power of data in decision-making, product development and planning.
As a leading provider of iGaming affiliate management systems, ReferOn has a deep understanding of the hugely important role data plays in bringing success to its customers. By incorporating market and customer feedback into its product development roadmaps, it also ensures clients claim the full benefits and opportunities that come from utilising powerful datasets.
“With detailed reporting capabilities, our customers can make the most of this information,” says Harris. “With ReferOn’s innovative dashboards and intuitive real-time tracking, our customers can follow key metrics as they develop and adapt their affiliate marketing strategies accordingly.
“When they witness positive results and experience how easy our platform is to use, their trust in us grows, and we can nurture a mutually beneficial relationship.”
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