Cloudbet, the world’s oldest cryptocurrency online bookmaker and casino, has taken part in the 2022 FIFA World Cup.
A representative from Cloudbet said: «With sentiment around cryptocurrencies so low after FTX imploded, we weren’t sure what to expect this year. But new Cloudbet accounts are being opened at a record pace, first time deposits are up nearly double, and we’re seeing incredible enthusiasm among bettors. The World Cup appears to have brought crypto traders and holders out of their funk and back into the arena.»
According to Cloudbet, players are also showing a lot of interest in lesser known blockchains like TRON: «Our highest deposits by volume this World Cup have been from TRON, which is new for us. We expect it has to do with bettors moving funds to stablecoins during market uncertainty, and then using those stablecoins to buy into the sportsbook.»
A Cloudbet spokesperson said the next largest tokens were Smart Chain from BNB, followed by Ethereum and Bitcoin.
«Our main marketing strategy for betting during the World Cup has been a kind of word of mouth system of referrals, which allows any player the chance to earn lifetime loyalty point commissions on bets their friends make. It’s almost working too well at this point. Players are earning points so quickly that we’ve had to add some big ticket items to our loyalty marketplace to give them things to save up for. There’s even a lamborghini in there now.»
The World Cup is the biggest betting event of all time, according to Cloudbet, and fans’ enthusiasm for 2022 is huge. Many fans were disappointed with the choice of the host nation, Qatar, and in-person attendance was complicated by a last-minute rule change regarding alcohol consumption in the match and poor living conditions for fans.
«We thought we might be looking at a one-two punch of low fan enthusiasm and crypto trader fear mentality. It turns out, when it comes to the World Cup, even crypto winter can’t stop the party»
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