BGaming has unveiled its first art collaboration of the year as part of its “When Art Meets Gaming” project.
Joining this initiative, which aims to support and promote local artists in cities hosting igaming exhibitions, is Barcelona-based street artist Nuriatoll, whose art is said to convey “powerful messages” and encourages viewers to reflect on broader social issues.
BGaming’s Chief Marketing Officer, Kate Puteiko, commented: “After finding great success with ‘When Art Meets Gaming’ throughout the last two years, we are excited to kick 2025 off in style, working alongside one of Spain’s most creative street artists. ICE is one of the hottest events of the year, and this project is an excellent way to shine a light on this new host city.”
The company highly appreciates Nuriatoll’s creative work, which since 2014 has included participation in various art projects and collaborations with brands such as Adidas, SEAT, and Johnny Walker.
As part of the collaboration, the artist has “uniquely reimagined” characters from BGaming games, including Wild Tiger, Elvis Frog Trueways, Aztec Magic Bonanza, Wild West Trueways, and Gemhalla, aiming to infuse each of them with her distinctive style.
«We are proud of the work we have done so far with the project, and Nuriatoll is another strong example of the kind of talented artist we like to highlight,” Puteiko continued.
“We can’t wait to see how visitors react to her stunning artwork, and we’re excited to continue highlighting the power of both art and gaming.”
The partnership, which follows eight successful projects with street artists in 2023 and 2024, strengthens the initiative by highlighting Nuriatoll’s contribution to bridging art and gaming. Her work helps foster a closer connection between visitors and the host cities.
Commenting on her work, Nuriatoll said: “This collaboration is a challenge for me as an artist. It’s very interesting because it’s not about creating new characters but about giving them my vision and my personal touch while maintaining their essence.
“Also, I usually use geometry and very basic shapes in my designs, so I had to find a way to represent the features that make them more recognizable. Actually, it’s been a fun challenge!
“Lately, I have been very focused on painting murals on the street or in public spaces where there is a lot of hustle and noise. Being able to dedicate a few days to much more relaxed digital work has been a gift. I have been able to enjoy all the processes, on a creative and experimental level.”
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