Soft2Bet has officially launched ElaBet.gr, its Greece-facing localised online gaming platform.
The company said that the launch was preceded by careful collaboration between its product, compliance and marketing teams in order to ensure that it is on par with the standards set by the Hellenic Gaming Commission (HGC).
ElaBet.gr boasts Greek-speaking live casino tables and three exclusive games that take inspiration from Greek mythology – Gates of Hades, River of Styx and Medusa’s Madness.
With ElaBet going live, Soft2Bet takes one step further into its expansion across European markets, already holding a significant presence in Sweden, Denmark, Romania and Malta.
Uri Poliavich, Founder and CEO of Soft2Bet, said: “We are not just launching a product. We are setting a new benchmark for the gaming industry in Greece.
ElaBet.gr represents the highest standards of innovation and compliance, achieved through exceptional teamwork across our product, compliance, and marketing departments.
By responding to both regulatory expectations and market demands, we are confident that our gamification-driven approach will redefine the player experience in Greece.”
Changing market
In a recent interview for SBC News, Nicolas Campano, Soft2Bet’s Sales Director LatAm, tackled the topic of increasing costs in the igaming sector due to regulatory and legislative policies.
Campano highlighted that the industry, which has historically enjoyed high margins and healthy P&Ls margins, is now facing higher prices across all of its segments – from taxation to marketing costs.
To offset cost discrepancies, Soft2Bet has developed its own Motivational Engineering Gaming Application(MEGA) that introduces new player experiences for increased retention.
Campano believes that increasing the average player screen time is the key component in improving the financial health of the industry.
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