E-wallet provider MiFinity is expanding its services to merchants and consumers in Asia with the addition of two new digital wallets. The company has launched Rabbit Line in Thailand and LinkAja in Indonesia, popular payment methods in the respective markets.
Rabbit Line and LinkAja are introduced to support a single interface to integrate both digital wallets for secure contactless payments at eligible merchants and retailers.
Commenting on this expansion, Paul Kavanagh, CEO of MiFinity, said: “Asia represents a key growth market for MiFinity, and we are committed to providing merchants with the best possible solutions to reach their customers in this region.
“By integrating popular local payment methods and expanding our currency support, we are making it easier for businesses to offer seamless, trusted payment experiences. Our investment in the region underscores our dedication to supporting both our merchants and our highly engaged e-wallet users, ensuring they have access to the payment options that best suit their needs.”
The Asia Pacific region is rapidly emerging as one of the leading digital economies in payments. This has led to the rise of QR code payments and account-to-account (A2A) payment integration, which are shaping the sector to enable faster and more secure transactions.
MiFinity will continue to be the payment service provider for merchants looking to expand into the Asian market, and the addition of the two new wallets is seen as a critical step for companies to ensure they provide a seamless payment experience to their customers.
In a statement, the company said: “By integrating Rabbit Line Pay, LinkAja, and direct bank transfers, MiFinity provides businesses with the tools they need to tap into these opportunities, delivering seamless payment experiences that align with local consumer preferences.”
As APAC customers increasingly prefer digital wallets, MiFinity stated that more Asia-backed digital wallets will be available on its platform in 2025.
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