{"id":10030,"date":"2025-07-07T10:40:26","date_gmt":"2025-07-07T09:40:26","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=10030"},"modified":"2025-07-07T10:40:31","modified_gmt":"2025-07-07T09:40:31","slug":"betano-becomes-bayern-munich-sponsor","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2025\/07\/07\/betano-becomes-bayern-munich-sponsor\/","title":{"rendered":"Betano Becomes Bayern Munich Sponsor"},"content":{"rendered":"\n<p><strong>Betano<\/strong>, owned by<strong> Kaizen Gaming<\/strong>, has signed a sponsorship agreement with<strong> Bayern Munich<\/strong> as part of its push to increase brand recognition in the German market.<\/p>\n\n\n\n<p>Since entering the German market in 2018, Betano has actively invested in brand visibility through television campaigns primarily targeting Bundesliga viewers. In the 2018\/19 season, Betano also became the official regional betting partner of the <strong>EHF Champions League <\/strong>in Germany.<\/p>\n\n\n\n<p>The most high-profile move came with Betano\u2019s agreement with <strong>UEFA<\/strong>, which made the company the first-ever exclusive global betting partner of the European Championship, held in Germany in the summer of 2024.<\/p>\n\n\n\n<p><strong>George Daskalakis<\/strong>, Kaizen Gaming\u2019s CEO, said: \u201cAn exciting new chapter begins for Kaizen Gaming and Betano as we proudly join forces with FC Bayern. When we first set out on our journey, we could only dream of partnering with one of the most iconic clubs in world football.\u201d<\/p>\n\n\n\n<p>\u201cFC Bayern stand at the top of the game and this partnership reflects just how far we have come as a company, with Betano now recognised among the top online gaming and betting brands worldwide.\u201d<\/p>\n\n\n\n<p>Athens-headquartered Betano was officially launched in 2016, growing across Europe and Latin America. It entered the UK market slightly later however, going live in 2024 through a deal with BV Group.<\/p>\n\n\n\n<p>Betano took a firm stance back in 2022 in the sport when it announced a major deal with FIFA to become the first official betting partner of the World Cup. Elsewhere, the company\u2019s branding is placed on the front of the kit at <strong>Aston Villa<\/strong>, whilst it is the sleeve sponsor at<strong> SL\u202fBenfica<\/strong> and also partners with <strong>Clube Atl\u00e9tico Mineiro<\/strong>.<\/p>\n\n\n\n<p>By partnering with the Bundesliga team, which finished first in the league last season securing their 34th title win, Betano continues to build on its links to top-tier football.&nbsp;<\/p>\n\n\n\n<p>The deal may also help the brand in its fight for market share in Germany, a notoriously difficult market which is still adjusting to regulatory changes introduced back in 2021.<\/p>\n\n\n\n<p>Meanwhile, the states of Germany all now being required to settle on the terms of a specific law for gambling advertising and sponsorships that will then be submitted to the Bundestag for Federal approval. Due in 2026, the GGL now awaits for the findings of an independent study led by the public health faculty of the University of Bremen.<\/p>\n\n\n\n<p>The German market remains dominated by local players, particularly <strong>Tipico<\/strong>. Like Betano, Tipico has pursued visibility via football \u2013 most notably partnering with all three divisions of German football.<\/p>\n\n\n\n<p>George Daskalakis, Kaizen Gaming CEO, noted: \u201cToday marks an exciting new chapter for Kaizen Gaming and Betano, as we proudly join forces with FC Bayern. When we first set out on our journey, we could only dream of partnering with one of the most iconic clubs in world football.&nbsp;<\/p>\n\n\n\n<p>\u201cThey stand at the top of the game and this partnership reflects just how far we have come as a company, with Betano now recognised among the top online gaming and betting brands worldwide.\u201d<\/p>\n\n\n\n<p>Don&#8217;t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Betano, owned by Kaizen Gaming, has signed a sponsorship agreement with Bayern Munich as part of its push to increase brand recognition in the German market. Since entering the German market in 2018, Betano has actively invested in brand visibility through television campaigns primarily targeting Bundesliga viewers. In the 2018\/19 season, Betano also became the [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":10031,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[4,13,1,31,12],"tags":[13264,1538,1360,13265],"class_list":["post-10030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-betting","category-football","category-news","category-sponsorship","category-sport","tag-bayern-munich","tag-betano","tag-kaizen-gaming","tag-13265"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Betano Becomes Bayern Munich Sponsor - SBC EURASIA EN<\/title>\n<meta name=\"description\" content=\"Betano, owned by Kaizen Gaming, has signed a sponsorship agreement with Bayern Munich as part of its push to increase brand recognition in the German market.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2025\/07\/07\/betano-becomes-bayern-munich-sponsor\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Betano Becomes Bayern Munich Sponsor - SBC EURASIA EN\" \/>\n<meta property=\"og:description\" content=\"Betano, owned by Kaizen Gaming, has signed a sponsorship agreement with Bayern Munich as part of its push to increase brand recognition in the German market.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sbceurasia.com\/en\/2025\/07\/07\/betano-becomes-bayern-munich-sponsor\/\" \/>\n<meta property=\"og:site_name\" content=\"SBC EURASIA EN\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-07T09:40:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-07T09:40:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/07\/Betano-doubles-down-on-Germany-with-FC-Bayern-sponsorship.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"660\" \/>\n\t<meta property=\"og:image:height\" content=\"330\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"nika rostiashvili\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"nika rostiashvili\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/07\/07\/betano-becomes-bayern-munich-sponsor\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/07\/07\/betano-becomes-bayern-munich-sponsor\/\"},\"author\":{\"name\":\"nika rostiashvili\",\"@id\":\"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0\"},\"headline\":\"Betano Becomes Bayern Munich Sponsor\",\"datePublished\":\"2025-07-07T09:40:26+00:00\",\"dateModified\":\"2025-07-07T09:40:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/07\/07\/betano-becomes-bayern-munich-sponsor\/\"},\"wordCount\":514,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/07\/07\/betano-becomes-bayern-munich-sponsor\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/07\/Betano-doubles-down-on-Germany-with-FC-Bayern-sponsorship.jpg\",\"keywords\":[\"Bayern Munich\",\"Betano\",\"Kaizen Gaming\",\"\u0413\u0435\u043e\u0440\u0433\u0438\u043e\u0441 \u0414\u0430\u0441\u043a\u0430\u043b\u0430\u043a\u0438\u0441\"],\"articleSection\":[\"Betting\",\"Football\",\"News\",\"Sponsorship\",\"Sport\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sbceurasia.com\/en\/2025\/07\/07\/betano-becomes-bayern-munich-sponsor\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/07\/07\/betano-becomes-bayern-munich-sponsor\/\",\"url\":\"https:\/\/sbceurasia.com\/en\/2025\/07\/07\/betano-becomes-bayern-munich-sponsor\/\",\"name\":\"Betano Becomes Bayern Munich Sponsor - SBC EURASIA EN\",\"isPartOf\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/07\/07\/betano-becomes-bayern-munich-sponsor\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/07\/07\/betano-becomes-bayern-munich-sponsor\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/07\/Betano-doubles-down-on-Germany-with-FC-Bayern-sponsorship.jpg\",\"datePublished\":\"2025-07-07T09:40:26+00:00\",\"dateModified\":\"2025-07-07T09:40:31+00:00\",\"author\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0\"},\"description\":\"Betano, owned by Kaizen Gaming, has signed a sponsorship agreement with Bayern Munich as part of its push to increase brand recognition in the German market.\",\"breadcrumb\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/07\/07\/betano-becomes-bayern-munich-sponsor\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sbceurasia.com\/en\/2025\/07\/07\/betano-becomes-bayern-munich-sponsor\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/07\/07\/betano-becomes-bayern-munich-sponsor\/#primaryimage\",\"url\":\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/07\/Betano-doubles-down-on-Germany-with-FC-Bayern-sponsorship.jpg\",\"contentUrl\":\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/07\/Betano-doubles-down-on-Germany-with-FC-Bayern-sponsorship.jpg\",\"width\":660,\"height\":330},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/07\/07\/betano-becomes-bayern-munich-sponsor\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sbceurasia.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Betano Becomes Bayern Munich Sponsor\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sbceurasia.com\/en\/#website\",\"url\":\"https:\/\/sbceurasia.com\/en\/\",\"name\":\"SBC EURASIA EN\",\"description\":\"SBC EURASIA\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sbceurasia.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0\",\"name\":\"nika rostiashvili\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a6fc38973002f762373f92f910cfe28498ceddc953e76061e3ae8b8afd9144b4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a6fc38973002f762373f92f910cfe28498ceddc953e76061e3ae8b8afd9144b4?s=96&d=mm&r=g\",\"caption\":\"nika rostiashvili\"},\"url\":\"https:\/\/sbceurasia.com\/en\/author\/nika\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Betano Becomes Bayern Munich Sponsor - SBC EURASIA EN","description":"Betano, owned by Kaizen Gaming, has signed a sponsorship agreement with Bayern Munich as part of its push to increase brand recognition in the German market.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sbceurasia.com\/en\/2025\/07\/07\/betano-becomes-bayern-munich-sponsor\/","og_locale":"en_GB","og_type":"article","og_title":"Betano Becomes Bayern Munich Sponsor - SBC EURASIA EN","og_description":"Betano, owned by Kaizen Gaming, has signed a sponsorship agreement with Bayern Munich as part of its push to increase brand recognition in the German market.","og_url":"https:\/\/sbceurasia.com\/en\/2025\/07\/07\/betano-becomes-bayern-munich-sponsor\/","og_site_name":"SBC EURASIA EN","article_published_time":"2025-07-07T09:40:26+00:00","article_modified_time":"2025-07-07T09:40:31+00:00","og_image":[{"width":660,"height":330,"url":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/07\/Betano-doubles-down-on-Germany-with-FC-Bayern-sponsorship.jpg","type":"image\/jpeg"}],"author":"nika rostiashvili","twitter_card":"summary_large_image","twitter_misc":{"Written by":"nika rostiashvili","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sbceurasia.com\/en\/2025\/07\/07\/betano-becomes-bayern-munich-sponsor\/#article","isPartOf":{"@id":"https:\/\/sbceurasia.com\/en\/2025\/07\/07\/betano-becomes-bayern-munich-sponsor\/"},"author":{"name":"nika rostiashvili","@id":"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0"},"headline":"Betano Becomes Bayern Munich Sponsor","datePublished":"2025-07-07T09:40:26+00:00","dateModified":"2025-07-07T09:40:31+00:00","mainEntityOfPage":{"@id":"https:\/\/sbceurasia.com\/en\/2025\/07\/07\/betano-becomes-bayern-munich-sponsor\/"},"wordCount":514,"commentCount":0,"image":{"@id":"https:\/\/sbceurasia.com\/en\/2025\/07\/07\/betano-becomes-bayern-munich-sponsor\/#primaryimage"},"thumbnailUrl":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/07\/Betano-doubles-down-on-Germany-with-FC-Bayern-sponsorship.jpg","keywords":["Bayern Munich","Betano","Kaizen Gaming","\u0413\u0435\u043e\u0440\u0433\u0438\u043e\u0441 \u0414\u0430\u0441\u043a\u0430\u043b\u0430\u043a\u0438\u0441"],"articleSection":["Betting","Football","News","Sponsorship","Sport"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/sbceurasia.com\/en\/2025\/07\/07\/betano-becomes-bayern-munich-sponsor\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/sbceurasia.com\/en\/2025\/07\/07\/betano-becomes-bayern-munich-sponsor\/","url":"https:\/\/sbceurasia.com\/en\/2025\/07\/07\/betano-becomes-bayern-munich-sponsor\/","name":"Betano Becomes Bayern Munich Sponsor - SBC EURASIA EN","isPartOf":{"@id":"https:\/\/sbceurasia.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sbceurasia.com\/en\/2025\/07\/07\/betano-becomes-bayern-munich-sponsor\/#primaryimage"},"image":{"@id":"https:\/\/sbceurasia.com\/en\/2025\/07\/07\/betano-becomes-bayern-munich-sponsor\/#primaryimage"},"thumbnailUrl":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/07\/Betano-doubles-down-on-Germany-with-FC-Bayern-sponsorship.jpg","datePublished":"2025-07-07T09:40:26+00:00","dateModified":"2025-07-07T09:40:31+00:00","author":{"@id":"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0"},"description":"Betano, owned by Kaizen Gaming, has signed a sponsorship agreement with Bayern Munich as part of its push to increase brand recognition in the German market.","breadcrumb":{"@id":"https:\/\/sbceurasia.com\/en\/2025\/07\/07\/betano-becomes-bayern-munich-sponsor\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sbceurasia.com\/en\/2025\/07\/07\/betano-becomes-bayern-munich-sponsor\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/sbceurasia.com\/en\/2025\/07\/07\/betano-becomes-bayern-munich-sponsor\/#primaryimage","url":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/07\/Betano-doubles-down-on-Germany-with-FC-Bayern-sponsorship.jpg","contentUrl":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/07\/Betano-doubles-down-on-Germany-with-FC-Bayern-sponsorship.jpg","width":660,"height":330},{"@type":"BreadcrumbList","@id":"https:\/\/sbceurasia.com\/en\/2025\/07\/07\/betano-becomes-bayern-munich-sponsor\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sbceurasia.com\/en\/"},{"@type":"ListItem","position":2,"name":"Betano Becomes Bayern Munich Sponsor"}]},{"@type":"WebSite","@id":"https:\/\/sbceurasia.com\/en\/#website","url":"https:\/\/sbceurasia.com\/en\/","name":"SBC EURASIA EN","description":"SBC EURASIA","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sbceurasia.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0","name":"nika rostiashvili","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a6fc38973002f762373f92f910cfe28498ceddc953e76061e3ae8b8afd9144b4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a6fc38973002f762373f92f910cfe28498ceddc953e76061e3ae8b8afd9144b4?s=96&d=mm&r=g","caption":"nika rostiashvili"},"url":"https:\/\/sbceurasia.com\/en\/author\/nika\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/posts\/10030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/comments?post=10030"}],"version-history":[{"count":1,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/posts\/10030\/revisions"}],"predecessor-version":[{"id":10032,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/posts\/10030\/revisions\/10032"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/media\/10031"}],"wp:attachment":[{"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/media?parent=10030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/categories?post=10030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/tags?post=10030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}