{"id":10179,"date":"2025-07-18T13:41:20","date_gmt":"2025-07-18T12:41:20","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=10179"},"modified":"2025-07-18T13:41:25","modified_gmt":"2025-07-18T12:41:25","slug":"italy-to-review-gambling-advertising-rules","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2025\/07\/18\/italy-to-review-gambling-advertising-rules\/","title":{"rendered":"Italy to Review Gambling Advertising Rules"},"content":{"rendered":"\n<p>Italy\u2019s Minister for Sport, <strong>Andrea Abodi<\/strong>, has formally presented the new Sports Decree, a policy package designed to modernise Italian sport, unlock stalled infrastructure, and revive lost commercial opportunities, including the potential return of gambling sponsorships.<\/p>\n\n\n\n<p>Backed by the Council of Ministers, the decree lands with urgency as PM <strong>Giorgia Meloni<\/strong> seeks to initiate plans to modernise Italy\u2019s sports infrastructure and investment in time for the hosting of the <strong>Milan Cortina 2026 Winter Olympic Games<\/strong>.<\/p>\n\n\n\n<p>\u201cThe Sports Decree has a strong economic mandate,\u201d Abodi told press this week, underscoring the government\u2019s aim to balance social safeguards with the financial sustainability of elite sport. \u201cIt must deliver long-term investment while addressing deep-rooted vulnerabilities across our system.\u201d<\/p>\n\n\n\n<p>Central to upcoming reforms is the repeal of Italy\u2019s <strong>Dignity Decree<\/strong>, the 2018 law passed by the short-lived Lega-Star coalition that imposed a blanket ban on gambling advertising and sports sponsorships. After six years in effect, all Italian parties are adamant that the Dignity Decree has failed in its objectives and caused significant harm to sports funding.<\/p>\n\n\n\n<p>Abodi confirmed that formal talks will begin in the autumn with stakeholders across Serie A, broadcasters, and Italy\u2019s sports federations. A revised sponsorship regime is now on the table, which would allow licensed gambling operators to return to Italian football under strict new conditions.<\/p>\n\n\n\n<p>Reinitiating gambling sponsorships, Abodi has presented plans to impose a 1% levy on all sponsorship revenues, earmarked for stadium redevelopment (much desired by the government), investment in women\u2019s and grassroots sport, and funding for addiction and player protection programmes.<\/p>\n\n\n\n<p>Insiders suggest the repeal could unlock <strong>\u20ac130\u2013\u20ac150m in annual revenue<\/strong> for Italy\u2019s top leagues which <strong>Serie A<\/strong> clubs say has been denied since 2019. Of significance, Italy\u2019s Judiciary backs the measure as it seeks to end a backlog of legal disputes that the Dignity Decree bore due to contested contracts by media and gambling operators.<\/p>\n\n\n\n<p>More contentious, however, are proposals to ease restrictions on TV and digital gambling ads, which were also swept up in the Dignity Decree. While sponsorships enjoy broad support, advertising reform is expected to face stronger resistance from public health groups \u2013 in which Abodi warns of strict guidelines on media coverage.&nbsp;<\/p>\n\n\n\n<p>A formal legislative text on gambling advertising is expected to reach Parliament by September 2025, alongside broader updates tied to Italy\u2019s new online betting licence regime.<\/p>\n\n\n\n<p>From the government\u2019s perspective, the stakes go beyond sport to support the relaunch of Italy\u2019s new online gambling sector under a <strong>new \u20ac7m licensing regime<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Online gambling is projected to generate <strong>over \u20ac7bn<\/strong> in gross revenues this year. Ministers argue that easing advertising restrictions will improve market channelisation and reduce black market encroachment, a growing concern for the state and its tax base.<\/p>\n\n\n\n<p>Abodi insists that any reform will be tightly governed: \u201cThis is a topic that deserves in-depth ideological analysis. There is great concern about how to effectively stem the social scourge of gambling addiction. But I\u2019m convinced that we can find a solution that aligns economic reality with social responsibility.\u201d<\/p>\n\n\n\n<p>Don&#8217;t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Italy\u2019s Minister for Sport, Andrea Abodi, has formally presented the new Sports Decree, a policy package designed to modernise Italian sport, unlock stalled infrastructure, and revive lost commercial opportunities, including the potential return of gambling sponsorships. Backed by the Council of Ministers, the decree lands with urgency as PM Giorgia Meloni seeks to initiate plans [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":10181,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[5,1,24],"tags":[11685,11687,11695,740,317,13357],"class_list":["post-10179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gambling","category-news","category-regulations","tag-andrea-abodi","tag-dignity-decree","tag-giorgia-meloni","tag-italy","tag-serie-a","tag-winter-olympic-games"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Italy to Review Gambling Advertising Rules - SBC EURASIA EN<\/title>\n<meta name=\"description\" content=\"Italy\u2019s Minister for Sport, Andrea Abodi, has formally presented the new Sports Decree, a policy package designed to modernise Italian sport, unlock stalled infrastructure, and revive lost commercial opportunities, including the potential return of gambling sponsorships.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2025\/07\/18\/italy-to-review-gambling-advertising-rules\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Italy to Review Gambling Advertising Rules - 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