{"id":10203,"date":"2025-07-22T10:23:53","date_gmt":"2025-07-22T09:23:53","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=10203"},"modified":"2025-07-22T10:23:58","modified_gmt":"2025-07-22T09:23:58","slug":"industry-veteran-joins-alt-sports-data-to-lead-sportsbook-development","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2025\/07\/22\/industry-veteran-joins-alt-sports-data-to-lead-sportsbook-development\/","title":{"rendered":"Industry Veteran Joins ALT Sports Data to Lead Sportsbook Development"},"content":{"rendered":"\n<p><strong>ALT Sports Data<\/strong> has appointed industry veteran<strong> Neale Deeley<\/strong> as Senior Vice President of Sportsbook as the company accelerates its expansion into new markets.<\/p>\n\n\n\n<p>Bringing more than 20 years of experience in the sports wagering industry, Deeley most recently served as Managing Director of US Betting at <strong>Sportradar<\/strong> where he expanded the company\u2019s official data rights footprint and also launched advanced betting products.<\/p>\n\n\n\n<p>After eight years at Sportradar, he will now oversee ALT Sports Data\u2019s global sportsbook strategy by driving market expansion, enhancing operator partnerships and monetising emerging sports properties.<\/p>\n\n\n\n<p>His experience at Sportradar may come in highly useful for ALT Sports Data, given his past employer\u2019s standing as one of the world\u2019s largest sports data groups \u2013 recording \u20ac311m in revenue in its last financial report, and holding data deals with the likes of the NBA and FIFA.<\/p>\n\n\n\n<p>\u201cNeale\u2019s deep expertise across the betting ecosystem, combined with his innovative approach to product and commercial partnerships and long-standing industry relationships, makes him an invaluable addition to our leadership team,\u201d commented <strong>Joe Dunnigan<\/strong>, Founder and CEO of ALT Sports Data.&nbsp;<\/p>\n\n\n\n<p>\u201cAs we continue to unlock new value for sports properties and their fanbases, Neale\u2019s leadership will be instrumental in driving adoption and innovation at scale.\u201d<\/p>\n\n\n\n<p>Deeley will now work closely with the firm\u2019s partners using ASD, its sports data and analytics platform that provides official sports data designed to enhance the betting experience.<\/p>\n\n\n\n<p><strong>Deeley joins ALT\u2019s data challenger mission<\/strong><\/p>\n\n\n\n<p>Deeley joins as the company looks to build on impressive growth, securing partnerships with top-tier sports such as <strong>Formula 1, X Games, World Surf League, <\/strong>and the<strong> SuperMotocross World Championships.<\/strong>&nbsp;<\/p>\n\n\n\n<p>\u201cI\u2019m thrilled to join ALT Sports Data at such an exciting time,\u201d added Deeley on his new role. \u201cThere\u2019s a massive opportunity to expand the boundaries of what sports betting can look like \u2013 by powering it with authentic data, community-driven narratives, and a commitment to integrity.&nbsp;<\/p>\n\n\n\n<p>\u201cASD\u2019s model is built for the future, and I\u2019m excited to help bring that vision to life.\u201d<\/p>\n\n\n\n<p>ALT\u2019s supplier partnership with F1, announced in February this year, marked a major step in the sport\u2019s expansion into regulated sports wagering.&nbsp;<\/p>\n\n\n\n<p>With a global audience of more than 826 million fans and only a small share of the global betting handle, F1 is often seen as an untapped growth opportunity for betting firms. ALT has already begun partnering with some leading betting companies, notably <strong>bet365<\/strong>.<\/p>\n\n\n\n<p>The company seems to be on a mission to disrupt the sports data space, one which has a lot of relevance to betting but also contains some heavy hitters, not least Sportadar but also Genius Sports, Stats Perform, and more.<\/p>\n\n\n\n<p>Don\u2019t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ALT Sports Data has appointed industry veteran Neale Deeley as Senior Vice President of Sportsbook as the company accelerates its expansion into new markets. Bringing more than 20 years of experience in the sports wagering industry, Deeley most recently served as Managing Director of US Betting at Sportradar where he expanded the company\u2019s official data [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":10204,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[5,1],"tags":[11749,12319,266,362,308,936,3849,2479,3593,306,13375,146,13373,503,62,47,2855],"class_list":{"0":"post-10203","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-gambling","8":"category-news","9":"tag-alt-sports-data","10":"tag-appointment","11":"tag-bet365","12":"tag-fifa","13":"tag-formula-1","14":"tag-genius-sports","16":"tag-innovation","17":"tag-market-expansion","18":"tag-nba","19":"tag-neale-deeley","20":"tag-partnerships","21":"tag-senior-vice-president","22":"tag-sportradar","23":"tag-sports-betting","24":"tag-sportsbook","25":"tag-stats-perform"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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