{"id":10255,"date":"2025-07-25T13:13:09","date_gmt":"2025-07-25T12:13:09","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=10255"},"modified":"2025-07-25T13:13:14","modified_gmt":"2025-07-25T12:13:14","slug":"sands-china-to-increase-customer-reinvestment-in-macau-amid-weak-performance-aiming-for-2-7-billion-ebitda","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2025\/07\/25\/sands-china-to-increase-customer-reinvestment-in-macau-amid-weak-performance-aiming-for-2-7-billion-ebitda\/","title":{"rendered":"Sands China to Increase Customer Reinvestment in Macau Amid Weak Performance, Aiming for $2.7 Billion EBITDA"},"content":{"rendered":"\n

Sands China <\/strong>has announced it will adopt a significantly more aggressive customer reinvestment strategy in Macau, acknowledging that the company has underperformed in the market in recent quarters.<\/p>\n\n\n\n

Although the completion of the multi-billion-dollar transformation of The Londoner Macao has brought some positive momentum, company leadership, speaking on Thursday\u2019s Q2 2025 earnings call, emphasized that current market share and EBITDA levels still fall short of expectations.<\/p>\n\n\n\n

As a result, the company has initiated a comprehensive review of its customer engagement strategy. It plans to continue increasing reinvestment efforts, targeting an annual EBITDA run rate of $2.7 billion, up from the current level of $2.2 billion.<\/p>\n\n\n\n

In Q2, Sands China reported an Adjusted Property EBITDA of $566 million.<\/p>\n\n\n\n

\u201cWe have underperformed in this market,\u201d said Rob Goldstein<\/strong>, the Chairman and CEO of Sands China\u2019s parent company Las Vegas Sands.<\/p>\n\n\n\n

\u201cWe have not addressed enough as it relates to customer reinvestment. We believed our buildings would be enough [to attract more customers]. We were wrong. And so, throughout the quarter, we changed our approach to enable us to increase our market share and EBITDA.<\/p>\n\n\n\n

\u201cWe are now fully engaged in the competitive battle. While we are not yet leading, we have at least become a full participant in the market, and that is progress,\u201d he added.<\/p>\n\n\n\n

Goldstein noted that the company aims for its two main properties \u2013 The Londoner Macao<\/strong> and The Venetian Macao<\/strong> \u2013 to generate a combined EBITDA of $2 billion annually. Additionally, Four Seasons<\/strong> and The Parisian<\/strong> are expected to contribute around $300 million each, while Sands Macao should deliver approximately $100 million per year.<\/p>\n\n\n\n

\u201cOur short-term goal, my goal, is that we can get that US$2.7 billion run rate and come off the bottom here,\u201d he said. \u201cI think at US$2.2 we\u2019re just not performing well enough. We have the best assets. This is just our acknowledgement that we did not do a good enough job in that environment, and we\u2019re doing it now. We have full faith in our team over there and our assets to perform and get us back in the game.\u201d<\/p>\n\n\n\n

Grant Chum<\/strong>, CEO, President, and Executive Director of Sands China, stated that the company began implementing a more aggressive customer reinvestment strategy in the second half of the second quarter and is already seeing encouraging initial results.<\/p>\n\n\n\n

\u201cI think we will continue to adjust to the market conditions as and when necessary and we\u2019re also looking at opportunities for us to perform better at our smaller properties \u2013 The Parisian and Sands Macao,\u201d he said. \u201cOverall, the reception to Londoner has been phenomenal, and we\u2019re getting positive feedback from customers, so that\u2019s obviously growing nicely, but the rest of the portfolio, we have to adjust our reinvestment levels according to the product.\u201d<\/p>\n\n\n\n

Patrick Dumont<\/strong>, President and COO of Las Vegas Sands, added, \u201cWe\u2019re not where we want to be in Macau. We feel like we\u2019ve made a great investment, we have a great product, and we believe we can grow EBITDA from here. We have work to do in our reinvestment programs, we have things we think we can do to be more competitive, and we\u2019re going to take some action. We think we have an approach that in the long run will create growth for us in terms of revenue and EBITDA.\u201d<\/p>\n\n\n\n

The competitive marketing environment in Macau has remained intense since the post-COVID period. Last year, during quarterly earnings reports, representatives from Melco Resorts<\/strong> and MGM China<\/strong> openly exchanged criticisms.<\/p>\n\n\n\n

Despite claims from some companies that competitive pressure has eased, Chum disagrees. <\/p>\n\n\n\n

\u201cThe market remains highly competitive,\u201d he emphasized. \u201cThe intensity hasn\u2019t slowed at all. The difference this quarter is that we are in the mix now in terms of reinvestment levels into the customer, and the response is encouraging.<\/p>\n\n\n\n

\u201cThat process will continue, and we will continue to evaluate, but we don\u2019t expect the competitive environment in Macau to relax anytime soon.\u201d<\/p>\n\n\n\n

Don\u2019t forget to subscribe to our Telegram channel!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Sands China has announced it will adopt a significantly more aggressive customer reinvestment strategy in Macau, acknowledging that the company has underperformed in the market in recent quarters. Although the completion of the multi-billion-dollar transformation of The Londoner Macao has brought some positive momentum, company leadership, speaking on Thursday\u2019s Q2 2025 earnings call, emphasized that […]<\/p>\n","protected":false},"author":10,"featured_media":6878,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[5,1],"tags":[13435,13436,13438,877,2757,10247,13437,9141,11166],"class_list":["post-10255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gambling","category-news","tag-adjusted-ebitda","tag-customer-reinvestment","tag-grant-chum","tag-las-vegas-sands","tag-macau","tag-patrick-dumont","tag-rob-goldstein","tag-sands-china","tag-the-londoner-macao"],"yoast_head":"\nSands China to Increase Customer Reinvestment in Macau Amid Weak Performance, Aiming for $2.7 Billion EBITDA - SBC EURASIA EN<\/title>\n<meta name=\"description\" content=\"Sands China has announced it will adopt a significantly more aggressive customer reinvestment strategy in Macau, acknowledging that the company has underperformed in the market in recent quarters.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2025\/07\/25\/sands-china-to-increase-customer-reinvestment-in-macau-amid-weak-performance-aiming-for-2-7-billion-ebitda\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sands China to Increase Customer Reinvestment in Macau Amid Weak Performance, Aiming for $2.7 Billion EBITDA - 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