{"id":10296,"date":"2025-07-30T09:31:31","date_gmt":"2025-07-30T08:31:31","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=10296"},"modified":"2025-07-30T09:31:39","modified_gmt":"2025-07-30T08:31:39","slug":"apple-isports-buys-australias-lucky-bet","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2025\/07\/30\/apple-isports-buys-australias-lucky-bet\/","title":{"rendered":"Apple iSports buys Australia&#8217;s Lucky Bet"},"content":{"rendered":"\n<p><strong>Australia<\/strong> remains one of the most attractive gambling markets, especially for companies like California-based tech firm <strong>Apple iSports (AiS)<\/strong>, which has announced the acquisition of local company <strong>Lucky Bet<\/strong>.<\/p>\n\n\n\n<p>Apple iSports, which has no relation to <strong>Apple Inc.<\/strong> (the iPhone manufacturer), has signed a definitive agreement to acquire 100% of the shares in <strong>LBC Enterprises Pty Ltd<\/strong>, a Queensland-based company operating under the Lucky Bet brand in the online sports betting sector.<\/p>\n\n\n\n<p>The boards have approved the terms of the deal for the directors of both companies. Financial details have not been disclosed, but it has been confirmed that Lucky Bet CEO <strong>Ian Parke<\/strong> will retain his position and will also join the AiS board of directors, along with <strong>James Tennant<\/strong>, another member of Lucky Bet\u2019s leadership team.<\/p>\n\n\n\n<p>The deal is expected to close in the third quarter of 2025, pending regulatory approvals and fulfillment of all closing conditions.<\/p>\n\n\n\n<p><strong>Joe Martinez,<\/strong> CEO and Chairman of Apple iSports, commented: \u201cThe Board of Directors is excited to continue rolling out our stated objectives with our proposed acquisition of LBC.<\/p>\n\n\n\n<p>\u201cOur service offerings to B2B and B2C will now be significantly enhanced in a rapidly growing sector. Combined with our exceptional team, this transaction catapults us into the US and international gaming markets.\u201d<\/p>\n\n\n\n<p>Lucky Bet is not an operator, instead having a B2B focus. It is active across multiple markets, particularly <strong>South<\/strong> and <strong>Southeast Asian<\/strong> ones, with its white label gaming and fintech solutions operations spanning <strong>sports betting, gaming<\/strong>, <strong>esports,<\/strong> <strong>fantasy sports,<\/strong> and <strong>crypto payments,<\/strong> among other areas.<\/p>\n\n\n\n<p>\u201cThe proposed acquisition of our company by Apple iSports validates the global opportunity we see in regulated, tech-driven gaming,\u201d Parke remarked.<\/p>\n\n\n\n<p>\u201cBy combining LBC\u2019s platform and operational expertise with AiS\u2019s capital markets presence and distribution network, we are primed to accelerate our expansion into new markets and scale our white label programme. This partnership represents a major step forward for Lucky Bet and the broader LBC ecosystem.\u201d<\/p>\n\n\n\n<p>This marks at least the third major acquisition in the Australian betting space this year, or at least an attempted acquisition in one of these three examples. The deal comes amid the ongoing bidding battle between <strong>Betr<\/strong> and <strong>MIXI Australia<\/strong> for control of <strong>PointsBet,<\/strong> an online sportsbook and gaming platform active across <strong>Australia<\/strong> and <strong>Canada.<\/strong><\/p>\n\n\n\n<p>Betr itself is a company with a history of M&amp;A, having been founded as a joint venture challenger brand between News Corp and veteran betting businessman Matt Trip before merging with <strong>BlueBet<\/strong> last year. Betr is currently the trading name of BlueBet.<\/p>\n\n\n\n<p>As well as bidding to acquire fellow Aussie brand PointsBet, a prospect which it seems very keen to achieve if its off-market offer after being rejected by PointsBet\u2019s board in favour of Japanese tech firm MIXI is anything to go by, BlueBet\/Betr expanded its presence via M&amp;A once again earlier this year by taking over <strong>Northern Territory<\/strong> firm <strong>TopSport.<\/strong><\/p>\n\n\n\n<p>The Northern Territory, interestingly, is also a key territory for the firm\u2019s bidding rival, MIXI Australia, which is already active in that state as the owner of BetM. A question to be raised, though, is \u2013 why are so many firms interested in Australia?<\/p>\n\n\n\n<p>Australia is a very valuable and well-established market, that much is true, but it is also one that is highly competitive, dominated by the likes of <strong>Tabcorp, Labrokes, Neds,<\/strong> and <strong>Sportsbet<\/strong>, though some like <strong>Betfair<\/strong>, <strong>bet365<\/strong>, and Betr, of course, have found their place.<\/p>\n\n\n\n<p>It is also a market that seems set to undergo significant regulatory changes, with it looking increasingly likely that some substantial ones may come down from the federal government, which is facing growing pressure to fulfill pre-2025 election commitments.<\/p>\n\n\n\n<p>However, many of the firms on the hunt for Australia M&amp;A may not have their sites just set down under. MIXI\u2019s ambitions with PointsBet may be closer to home, for example, with the firm also running a betting tipster site covering the few sports which can be legally bet on in Japan.<\/p>\n\n\n\n<p>In AiS\u2019 case, the firm may also have ambitions far beyond Australia\u2019s borders. As mentioned above, Lucky Bet\u2019s activities encompass gaming and fintech, and its reach extends into Southeast Asia, somewhere where many regional betting firms have shown a willingness to use white label deals, similar to those provided by LBC, to enter new markets.<\/p>\n\n\n\n<p>In addition, the firm also has a presence in AiS\u2019 home nation of the <strong>US,<\/strong> and this is likely the source of the company\u2019s main ambition. AiS appears to be seeking a sportsbook and gaming platform to capitalize on the US sports betting boom, although it has not yet reached California.<\/p>\n\n\n\n<p>Don&#8217;t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Australia remains one of the most attractive gambling markets, especially for companies like California-based tech firm Apple iSports (AiS), which has announced the acquisition of local company Lucky Bet. Apple iSports, which has no relation to Apple Inc. (the iPhone manufacturer), has signed a definitive agreement to acquire 100% of the shares in LBC Enterprises [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":8198,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[5,1,24],"tags":[13479,13480,13475,13478,13477,13482,13481,13476],"class_list":["post-10296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gambling","category-news","category-regulations","tag-ais","tag-apple-inc","tag-apple-isports","tag-ian-parke","tag-james-tennant","tag-joe-martinez","tag-lbc-enterprises-pty-ltd","tag-lucky-bet"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apple iSports buys Australia&#039;s Lucky Bet - SBC EURASIA EN<\/title>\n<meta name=\"description\" content=\"Australia remains one of the most attractive gambling markets, especially for companies like California-based tech firm Apple iSports (AiS), which has announced the acquisition of local company Lucky Bet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2025\/07\/30\/apple-isports-buys-australias-lucky-bet\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple iSports buys Australia&#039;s Lucky Bet - SBC EURASIA EN\" \/>\n<meta property=\"og:description\" content=\"Australia remains one of the most attractive gambling markets, especially for companies like California-based tech firm Apple iSports (AiS), which has announced the acquisition of local company Lucky Bet.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sbceurasia.com\/en\/2025\/07\/30\/apple-isports-buys-australias-lucky-bet\/\" \/>\n<meta property=\"og:site_name\" content=\"SBC EURASIA EN\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-30T08:31:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-30T08:31:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/01\/Australia.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"696\" \/>\n\t<meta property=\"og:image:height\" content=\"390\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"nika rostiashvili\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"nika rostiashvili\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/07\/30\/apple-isports-buys-australias-lucky-bet\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/07\/30\/apple-isports-buys-australias-lucky-bet\/\"},\"author\":{\"name\":\"nika rostiashvili\",\"@id\":\"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0\"},\"headline\":\"Apple iSports buys Australia&#8217;s Lucky Bet\",\"datePublished\":\"2025-07-30T08:31:31+00:00\",\"dateModified\":\"2025-07-30T08:31:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/07\/30\/apple-isports-buys-australias-lucky-bet\/\"},\"wordCount\":795,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/07\/30\/apple-isports-buys-australias-lucky-bet\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/01\/Australia.jpg\",\"keywords\":[\"AiS\",\"Apple Inc.\",\"Apple iSports\",\"Ian Parke\",\"James Tennant\",\"Joe Martinez\",\"LBC Enterprises Pty Ltd\",\"Lucky Bet\"],\"articleSection\":[\"Gambling\",\"News\",\"Regulations\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sbceurasia.com\/en\/2025\/07\/30\/apple-isports-buys-australias-lucky-bet\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/07\/30\/apple-isports-buys-australias-lucky-bet\/\",\"url\":\"https:\/\/sbceurasia.com\/en\/2025\/07\/30\/apple-isports-buys-australias-lucky-bet\/\",\"name\":\"Apple iSports buys Australia's Lucky Bet - SBC EURASIA EN\",\"isPartOf\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/07\/30\/apple-isports-buys-australias-lucky-bet\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/07\/30\/apple-isports-buys-australias-lucky-bet\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/01\/Australia.jpg\",\"datePublished\":\"2025-07-30T08:31:31+00:00\",\"dateModified\":\"2025-07-30T08:31:39+00:00\",\"author\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0\"},\"description\":\"Australia remains one of the most attractive gambling markets, especially for companies like California-based tech firm Apple iSports (AiS), which has announced the acquisition of local company Lucky Bet.\",\"breadcrumb\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/07\/30\/apple-isports-buys-australias-lucky-bet\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sbceurasia.com\/en\/2025\/07\/30\/apple-isports-buys-australias-lucky-bet\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/07\/30\/apple-isports-buys-australias-lucky-bet\/#primaryimage\",\"url\":\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/01\/Australia.jpg\",\"contentUrl\":\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/01\/Australia.jpg\",\"width\":696,\"height\":390},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/07\/30\/apple-isports-buys-australias-lucky-bet\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sbceurasia.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Apple iSports buys Australia&#8217;s Lucky Bet\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sbceurasia.com\/en\/#website\",\"url\":\"https:\/\/sbceurasia.com\/en\/\",\"name\":\"SBC EURASIA EN\",\"description\":\"SBC EURASIA\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sbceurasia.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0\",\"name\":\"nika rostiashvili\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a6fc38973002f762373f92f910cfe28498ceddc953e76061e3ae8b8afd9144b4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a6fc38973002f762373f92f910cfe28498ceddc953e76061e3ae8b8afd9144b4?s=96&d=mm&r=g\",\"caption\":\"nika rostiashvili\"},\"url\":\"https:\/\/sbceurasia.com\/en\/author\/nika\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Apple iSports buys Australia's Lucky Bet - SBC EURASIA EN","description":"Australia remains one of the most attractive gambling markets, especially for companies like California-based tech firm Apple iSports (AiS), which has announced the acquisition of local company Lucky Bet.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sbceurasia.com\/en\/2025\/07\/30\/apple-isports-buys-australias-lucky-bet\/","og_locale":"en_GB","og_type":"article","og_title":"Apple iSports buys Australia's Lucky Bet - SBC EURASIA EN","og_description":"Australia remains one of the most attractive gambling markets, especially for companies like California-based tech firm Apple iSports (AiS), which has announced the acquisition of local company Lucky Bet.","og_url":"https:\/\/sbceurasia.com\/en\/2025\/07\/30\/apple-isports-buys-australias-lucky-bet\/","og_site_name":"SBC EURASIA EN","article_published_time":"2025-07-30T08:31:31+00:00","article_modified_time":"2025-07-30T08:31:39+00:00","og_image":[{"width":696,"height":390,"url":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/01\/Australia.jpg","type":"image\/jpeg"}],"author":"nika rostiashvili","twitter_card":"summary_large_image","twitter_misc":{"Written by":"nika rostiashvili","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sbceurasia.com\/en\/2025\/07\/30\/apple-isports-buys-australias-lucky-bet\/#article","isPartOf":{"@id":"https:\/\/sbceurasia.com\/en\/2025\/07\/30\/apple-isports-buys-australias-lucky-bet\/"},"author":{"name":"nika rostiashvili","@id":"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0"},"headline":"Apple iSports buys Australia&#8217;s Lucky Bet","datePublished":"2025-07-30T08:31:31+00:00","dateModified":"2025-07-30T08:31:39+00:00","mainEntityOfPage":{"@id":"https:\/\/sbceurasia.com\/en\/2025\/07\/30\/apple-isports-buys-australias-lucky-bet\/"},"wordCount":795,"commentCount":0,"image":{"@id":"https:\/\/sbceurasia.com\/en\/2025\/07\/30\/apple-isports-buys-australias-lucky-bet\/#primaryimage"},"thumbnailUrl":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/01\/Australia.jpg","keywords":["AiS","Apple Inc.","Apple iSports","Ian Parke","James Tennant","Joe Martinez","LBC Enterprises Pty Ltd","Lucky Bet"],"articleSection":["Gambling","News","Regulations"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/sbceurasia.com\/en\/2025\/07\/30\/apple-isports-buys-australias-lucky-bet\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/sbceurasia.com\/en\/2025\/07\/30\/apple-isports-buys-australias-lucky-bet\/","url":"https:\/\/sbceurasia.com\/en\/2025\/07\/30\/apple-isports-buys-australias-lucky-bet\/","name":"Apple iSports buys Australia's Lucky Bet - SBC EURASIA EN","isPartOf":{"@id":"https:\/\/sbceurasia.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sbceurasia.com\/en\/2025\/07\/30\/apple-isports-buys-australias-lucky-bet\/#primaryimage"},"image":{"@id":"https:\/\/sbceurasia.com\/en\/2025\/07\/30\/apple-isports-buys-australias-lucky-bet\/#primaryimage"},"thumbnailUrl":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/01\/Australia.jpg","datePublished":"2025-07-30T08:31:31+00:00","dateModified":"2025-07-30T08:31:39+00:00","author":{"@id":"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0"},"description":"Australia remains one of the most attractive gambling markets, especially for companies like California-based tech firm Apple iSports (AiS), which has announced the acquisition of local company Lucky Bet.","breadcrumb":{"@id":"https:\/\/sbceurasia.com\/en\/2025\/07\/30\/apple-isports-buys-australias-lucky-bet\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sbceurasia.com\/en\/2025\/07\/30\/apple-isports-buys-australias-lucky-bet\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/sbceurasia.com\/en\/2025\/07\/30\/apple-isports-buys-australias-lucky-bet\/#primaryimage","url":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/01\/Australia.jpg","contentUrl":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/01\/Australia.jpg","width":696,"height":390},{"@type":"BreadcrumbList","@id":"https:\/\/sbceurasia.com\/en\/2025\/07\/30\/apple-isports-buys-australias-lucky-bet\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sbceurasia.com\/en\/"},{"@type":"ListItem","position":2,"name":"Apple iSports buys Australia&#8217;s Lucky Bet"}]},{"@type":"WebSite","@id":"https:\/\/sbceurasia.com\/en\/#website","url":"https:\/\/sbceurasia.com\/en\/","name":"SBC EURASIA EN","description":"SBC EURASIA","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sbceurasia.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0","name":"nika rostiashvili","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a6fc38973002f762373f92f910cfe28498ceddc953e76061e3ae8b8afd9144b4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a6fc38973002f762373f92f910cfe28498ceddc953e76061e3ae8b8afd9144b4?s=96&d=mm&r=g","caption":"nika rostiashvili"},"url":"https:\/\/sbceurasia.com\/en\/author\/nika\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/posts\/10296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/comments?post=10296"}],"version-history":[{"count":2,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/posts\/10296\/revisions"}],"predecessor-version":[{"id":10298,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/posts\/10296\/revisions\/10298"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/media\/8198"}],"wp:attachment":[{"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/media?parent=10296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/categories?post=10296"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/tags?post=10296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}