{"id":10309,"date":"2025-07-31T09:51:35","date_gmt":"2025-07-31T08:51:35","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=10309"},"modified":"2025-07-31T09:51:40","modified_gmt":"2025-07-31T08:51:40","slug":"parimatch-becomes-leeds-united-partner","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2025\/07\/31\/parimatch-becomes-leeds-united-partner\/","title":{"rendered":"Parimatch Becomes Leeds United Partner"},"content":{"rendered":"\n<p><strong>Leeds United<\/strong> have secured a new sponsor ahead of the <strong>English Premier League<\/strong> season, announcing a partnership with <strong>Parimatch<\/strong>.<\/p>\n\n\n\n<p>The brand\u2019s logo will appear on the left sleeve of the men\u2019s first team shirt from the club\u2019s opening match in August. The partnership will also see the brand placed at Elland Road, across the club\u2019s digital channels, and on media backdrops.<\/p>\n\n\n\n<p>The news comes as Leeds prepare for a return to top-flight football. Parimatch CEO <strong>Sergey Portnov <\/strong>described the deal as a \u2018natural fit\u2019: \u201cThis is more than a partnership \u2013 it\u2019s a powerful alliance between two brands with the same goal: to win.&nbsp;<\/p>\n\n\n\n<p>\u201cWe believe in strong leadership, and we see that in Leeds United, a club with a proud history, loyal fans, and big dreams for the Premier League 25\/26. We don\u2019t wait for change. We lead it.\u201d<\/p>\n\n\n\n<p>Parimatch has previously worked with Premier League clubs <strong>Chelsea, Aston Villa, and Leicester City<\/strong>, with the operator consistently strengthening its brand presence across football, martial arts, and entertainment.<\/p>\n\n\n\n<p><strong>Morrie Eisenberg<\/strong>, Chief Business Officer at Leeds United, added: \u201cWe\u2019re really pleased to bring Parimatch onboard with the club as our new sleeve partner. They are a trusted brand who have worked within the sporting industry for a long time, showing commitment to the game.&nbsp;<\/p>\n\n\n\n<p>\u201cWe will work closely with the Parimatch team to continue our commitment to delivering innovative campaigns and activations where possible.\u201d<\/p>\n\n\n\n<p>Don&#8217;t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leeds United have secured a new sponsor ahead of the English Premier League season, announcing a partnership with Parimatch. The brand\u2019s logo will appear on the left sleeve of the men\u2019s first team shirt from the club\u2019s opening match in August. The partnership will also see the brand placed at Elland Road, across the club\u2019s [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":10310,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[13,5,1,83,31,12],"tags":[779,774,314,4133,775,13486,48,9988],"class_list":["post-10309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-football","category-gambling","category-news","category-partnership","category-sponsorship","category-sport","tag-aston-villa","tag-chelsea","tag-english-premier-league","tag-leeds-united","tag-leicester-city","tag-morrie-eisenberg","tag-parimatch","tag-sergey-portnov"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Parimatch Becomes Leeds United Partner - SBC EURASIA EN<\/title>\n<meta name=\"description\" content=\"Leeds United have secured a new sponsor ahead of the English Premier League season, announcing a partnership with Parimatch.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2025\/07\/31\/parimatch-becomes-leeds-united-partner\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Parimatch Becomes Leeds United Partner - 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