{"id":10397,"date":"2025-08-07T13:03:42","date_gmt":"2025-08-07T12:03:42","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=10397"},"modified":"2025-08-07T13:03:47","modified_gmt":"2025-08-07T12:03:47","slug":"sarkis-basmadjian-new-gr8-techs-regional-sales-director-in-mena-region","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2025\/08\/07\/sarkis-basmadjian-new-gr8-techs-regional-sales-director-in-mena-region\/","title":{"rendered":"Sarkis Basmadjian – New GR8 Tech’s Regional Sales Director in MENA Region"},"content":{"rendered":"\n

GR8 Tech<\/strong> has appointed Sarkis Basmajian <\/strong>as Regional Sales Director for the Middle East and North Africa (MENA)<\/strong>, as the iGaming solutions provider sharpens its focus on what it describes as one of the industry\u2019s most dynamic growth regions.<\/p>\n\n\n\n

The hire forms part of a broader strategic push into the region, where there is growing demand for agile, tailored platforms as different countries continue exploring or implementing regulatory frameworks.<\/p>\n\n\n\n

The creation of the UAE\u2019s General Commercial Gaming Regulatory Authority (GCGRA)<\/strong>, tasked with overseeing the tourism hotspot nation\u2019s emerging gaming space, is arguably the biggest example of this.<\/p>\n\n\n\n

Basmajian commented: \u201cWhat excites me most about joining GR8 Tech is the clarity of vision. We\u2019re building the infrastructure for the next era of iGaming.\u201d<\/p>\n\n\n\n

The deal is backed by what the firm calls its \u201cheavyweight\u201d tech \u2013 a fresh concept announced by GR8 Tech this year, which took inspiration from its partnership with boxer Oleksandr Usyk<\/strong>.<\/p>\n\n\n\n

The company also highlighted its geo-specific capabilities, which it believes make the firm well-positioned to meet the demands head-on. <\/p>\n\n\n\n

Basmajian joins with close to a decade of experience in sales and account leadership within the iGaming sector, particularly across Tier 2 markets. At GR8 Tech, he aims to drive regional growth by forging partnerships and developing market-specific solutions.<\/p>\n\n\n\n

The new Sales Director described MENA as a fast-evolving area, suggesting operators there need more than localisation. \u201cThey need strategy, speed, and serious tech muscle,\u201d he explained. \u201cThat\u2019s exactly what we\u2019re bringing to the table.\u201d<\/p>\n\n\n\n

The supplier believes that its work in low-bandwidth African markets and football-loving Latin America makes the firm a good fit for the MENA region\u2019s challenges and growth potential.<\/p>\n\n\n\n

GR8 Tech is particularly confident in its ability to customise its platform to meet regional needs, such as language and currency integration, payment systems, and performance optimisation. <\/p>\n\n\n\n

Yevhen Krazhan<\/strong>, CSO at GR8 Tech, added: \u201cOur goal is simple: expand smart, launch fast, and deliver Heavyweight performance wherever we go. With Sarkis leading our regional efforts, we\u2019re set to unlock our platform\u2019s massive potential across the Middle East and North Africa.\u201d<\/p>\n\n\n\n

Speaking to SBC News<\/strong> last month following the launch of the \u201cHeavyweight Club\u201d, Krazhan outlined the vision behind this new initiative, highlighting its role in empowering clients to exceed expectations.<\/p>\n\n\n\n

He said: \u201cWhen we\u2019re working with operators, our platform was initially built for high volumes, resilience, and loads, and this is what we want to prove by running this campaign. <\/p>\n\n\n\n

\u201cThe platform is a good fit, and is sportsbook-driven. A lot of revenue that we deliver to clients will be generated by the sportsbook, which is definitely an area that is underestimated.\u201d<\/p>\n\n\n\n

Don’t forget to subscribe to our Telegram channel<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

GR8 Tech has appointed Sarkis Basmajian as Regional Sales Director for the Middle East and North Africa (MENA), as the iGaming solutions provider sharpens its focus on what it describes as one of the industry\u2019s most dynamic growth regions. The hire forms part of a broader strategic push into the region, where there is growing […]<\/p>\n","protected":false},"author":7,"featured_media":10398,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[5,1],"tags":[9164,2416,13570,13569,13571,11734],"class_list":["post-10397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gambling","category-news","tag-gcgra","tag-gr8-tech","tag-mena-region","tag-sarkis-basmadjian","tag-uaes-general-commercial-gaming-regulatory-authority","tag-yevhen-krazhan"],"yoast_head":"\nSarkis Basmadjian - New GR8 Tech's Regional Sales Director in MENA Region - SBC EURASIA EN<\/title>\n<meta name=\"description\" content=\"GR8 Tech has appointed Sarkis Basmajian as Regional Sales Director for the Middle East and North Africa (MENA).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2025\/08\/07\/sarkis-basmadjian-new-gr8-techs-regional-sales-director-in-mena-region\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sarkis Basmadjian - 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