{"id":10414,"date":"2025-08-08T13:03:44","date_gmt":"2025-08-08T12:03:44","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=10414"},"modified":"2025-08-08T13:03:49","modified_gmt":"2025-08-08T12:03:49","slug":"simon-westbury-ends-the-never-explain-never-complain-era-at-1xbet","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2025\/08\/08\/simon-westbury-ends-the-never-explain-never-complain-era-at-1xbet\/","title":{"rendered":"Simon Westbury Ends the \u201cNever Explain, Never Complain\u201d Era at 1xBet"},"content":{"rendered":"\n<p>In late July, <strong>1xBet<\/strong> unveiled iGaming executive <strong>Simon Westbury <\/strong>as its Strategic Advisor as the operator ushered in a new era focusing on a long-term strategy, market expansion and industry leadership.<\/p>\n\n\n\n<p>Following a storied career in the B2B iGaming space, most recently spells with <strong>Digitain<\/strong> and <strong>Sport Generate<\/strong>, Westbury has taken his first steps into the B2C sportsbook space and is ready to apply his wealth of experience into this new challenge.\u00a0<\/p>\n\n\n\n<p>Speaking exclusively to <strong>SBC News<\/strong>, Westbury outlined exactly what his role will entail. In his conversation, he revealed:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What 1xBet\u2019s new era will look like and how he can help expand the brand in regulated markets;<\/li>\n\n\n\n<li>Why the B2B sector is suffering from a lack of innovation and excitement;\u00a0<\/li>\n\n\n\n<li>Why the operator is fighting back against \u2018unfair reporting\u2019;<\/li>\n\n\n\n<li>What 1xBet\u2019s presence will look like at SBC Summit.<\/li>\n<\/ul>\n\n\n\n<p><strong>Ending the never explain never complain attitude<\/strong><\/p>\n\n\n\n<p>Westbury outlined that as a Strategic Advisor, he is charged with presenting the brand effectively and contributing to its sustainability and respectability as it embarks on a period of international expansion.<\/p>\n\n\n\n<p>He identified that it is often overlooked that the operator holds over 20 licences globally, and that its \u2018Royal Family\u2019s Mantra\u2019 era will come to an end.<\/p>\n\n\n\n<p>\u201cOur quiet approach has sometimes meant the message hasn\u2019t been heard, leading to some, in my view, unfair criticisms,\u201d he explains. \u201cTherefore, a key part of my job is to challenge the status quo while guiding them forward.\u201d<\/p>\n\n\n\n<p>With his vast experience in the iGaming sector, it is not difficult to see why Westbury was identified as a key candidate for this role. However, during his eight month spell out of work, the executive turned down plenty of offers \u2013 so why was 1xBet an opportunity that he couldn\u2019t turn down?<\/p>\n\n\n\n<p>\u201cThe sheer magnitude of 1xBet and the challenge felt right,\u201d he said. \u201cI always trust my instincts, and they\u2019re telling me this role is for me.\u201d<\/p>\n\n\n\n<p>Westbury was particularly scathing about the B2B sector, too. He noted that there is a lack of innovation or risk taking in the B2B sector that didn\u2019t excite him.&nbsp;<\/p>\n\n\n\n<p>He added: \u201cHonestly, the B2B world didn\u2019t particularly impress me; there wasn\u2019t anything genuinely exciting. Then this opportunity with 1xBet came along. It\u2019s a massive company, undoubtedly the biggest I\u2019ve ever worked for. I don\u2019t think people realise just how vast 1xBet is until you\u2019re involved.\u201d<\/p>\n\n\n\n<p><strong>Challenging the status quo<\/strong><\/p>\n\n\n\n<p>An essential part of Westbury\u2019s role is to tackle the status quo and challenge what he identifies as unfair reporting on the operator.<\/p>\n\n\n\n<p>He explains: \u201cAs an iGaming executive, I\u2019m known for building company brands in previous roles, elevating their presence, and taking them from relative obscurity to the highest levels of respectability and understanding in the industry.\u201d<\/p>\n\n\n\n<p>Key to this strategy is engaging with stakeholders to manage the 1xBet brand and ensure that there is balance in the perceptions.&nbsp;<\/p>\n\n\n\n<p>\u201cMy job is to engage with the media, but also with regulators, lawyers and suppliers,\u201d he elaborated. \u201cI\u2019ve been involved in this industry for a long time, and I know people love gossip. However, from 1xBet\u2019s perspective, it\u2019s about more markets, more regulation, which drives more growth and, ultimately, more credibility through increased engagement.\u201d&nbsp;<\/p>\n\n\n\n<p>He added: \u201cI\u2019ve always believed in truth and fairness, and I don\u2019t think some of what\u2019s been written about 1xBet has been fair. I know a lot of it isn\u2019t factually correct. I\u2019m sure I\u2019ll face some backlash from certain journalists soon, and we can have that discussion if they choose to.\u201d<\/p>\n\n\n\n<p><strong>International expansion on the horizon<\/strong><\/p>\n\n\n\n<p>1xBet already has over 20 licences but is eager to carry on expanding, targeting international regulated markets.<\/p>\n\n\n\n<p>Westbury noted that his experience working across different continents gives him a unique perspective on international expansion.&nbsp;<\/p>\n\n\n\n<p>\u201cI believe this can all be combined for 1xBet\u2019s maximum benefit. It\u2019s about having a global outlook with a local viewpoint,\u201d he said.<\/p>\n\n\n\n<p>While not divulging any specific jurisdiction while due diligence and the licensing process is underway, Westbury did say that expansion in regulated western European and African markets are on the horizon.&nbsp;<\/p>\n\n\n\n<p>He explained: \u201cGlobal expansion, in my view, is everything when it comes to perception. By growing into these new markets and expanding our global footprint, we hope to significantly change and improve the understanding of 1xBet. As I\u2019ve said, this goes hand-in-hand with engaging more and openly sharing the positive work we do.<\/p>\n\n\n\n<p>\u201cWe\u2019re already very strong in Africa, with an impressive number of licences there. Our move into Western Europe is well underway, with licences in Spain and Ireland already secured. We\u2019re actively looking to add to these, and I\u2019m aware of two or three additional processes currently in progress.\u201d<\/p>\n\n\n\n<p>Another aspect of challenging perceptions in the industry is speaking up about player protection initiatives, according to Westbury.&nbsp;<\/p>\n\n\n\n<p>\u201cI know that comes under the regulatory requirements, but actually I separate it. We put the player first in every aspect, in terms of entertainment and engagement, but also protection. That helps build a brand through strong positioning. I believe there needs to be a strong corporate social responsibility aspect to everything that goes behind and underpins everything.\u201d&nbsp;<\/p>\n\n\n\n<p>The Strategic Advisor is confident in his ability to drive change and explain those initiatives, noting that his record speaks for itself and that his track record of results in his previous roles is unmatched.&nbsp;<\/p>\n\n\n\n<p>\u201cI think one thing I\u2019ve always done, rightly or wrongly, is act with integrity to my benefit and sometimes to my detriment. But I think integrity, clarity, individualism and clear goals are key.&nbsp;<\/p>\n\n\n\n<p>\u201cAt 1xBet, we have very clear goals that we need to achieve to build momentum. And I always talk about momentum as being the most important thing, because once you start that snowball, it grows and it grows and it grows and it\u2019s unstoppable.\u201d<\/p>\n\n\n\n<p><strong>Engaging with the industry in Lisbon<\/strong><\/p>\n\n\n\n<p>One of Westbury\u2019s first industry conferences in his new role is <strong>SBC Summit<\/strong> in September.&nbsp;<\/p>\n\n\n\n<p>He sees this as the perfect opportunity to engage with the wider industry about 1xBet\u2019s goals and plans as well as industry trends.&nbsp;<\/p>\n\n\n\n<p>\u201cFor 1xBet, it is about making a positive impact, engaging with everyone and really giving people an understanding of what has been achieved in regulated markets and where we need to go forward. That means we\u2019ve got to speak to a lot of people and you combine that with understanding the market trends.\u201d<\/p>\n\n\n\n<p>One trend Westbury is eager to talk about is risk taking and innovation, which he believes is lacking. He told SBC Newsabout meeting Nik Robinson \u2013 founder of Big Time Gaming and creator of the Megaways mechanic \u2013 at a recent conference, and discussing the topic of risk taking.\u00a0<\/p>\n\n\n\n<p>\u201cMegaways was a massive risk but it worked out. Now, not all risks do pay off. But let\u2019s look at entertainment, let\u2019s look at risk taking, let\u2019s look at differentiation, because it\u2019s all a bit samey right now, especially on the B2B side. There\u2019s no differentiation and there seems to be a lack of desire to look at the end customer.<\/p>\n\n\n\n<p>\u201cThe conversations I want to be involved in are ones that understand we\u2019re an entertainment industry. Be that on the B2B or B2C side, putting the end user at the forefront of what we do and understanding risk taking.\u201d<\/p>\n\n\n\n<p>Ultimately, as Westbury settles into the role throughout the next few months, he seeks to leverage his experiences, proven track record and skillset to boost 1xBet\u2019s brand in the industry. Through regulatory expansion and industry engagement, the operator is gearing up for an exciting period over the next 12 months.<\/p>\n\n\n\n<p>Don&#8217;t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In late July, 1xBet unveiled iGaming executive Simon Westbury as its Strategic Advisor as the operator ushered in a new era focusing on a long-term strategy, market expansion and industry leadership. Following a storied career in the B2B iGaming space, most recently spells with Digitain and Sport Generate, Westbury has taken his first steps into [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":10415,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[565,1,564,29],"tags":[141,168,172,46,2818,2479,3872,3605,518,1229,82,1479,1507,62,7596,3613],"class_list":["post-10414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","category-news","category-slider","category-stories","tag-1xbet","tag-b2b","tag-b2c","tag-gambling","tag-gaming-industry","tag-innovation","tag-international-expansion","tag-online-gaming","tag-player-protection","tag-regulated-markets","tag-sbc-news","tag-sbc-summit","tag-simon-westbury","tag-sports-betting","tag-strategic-development","tag-transparency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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