{"id":10523,"date":"2025-08-19T11:34:20","date_gmt":"2025-08-19T10:34:20","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=10523"},"modified":"2025-08-19T11:34:25","modified_gmt":"2025-08-19T10:34:25","slug":"manchester-united-and-parimatch-have-signed-a-partnership-agreement-in-asia-and-the-mena-region","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2025\/08\/19\/manchester-united-and-parimatch-have-signed-a-partnership-agreement-in-asia-and-the-mena-region\/","title":{"rendered":"Manchester United and Parimatch Have Signed a Partnership Agreement in Asia and the MENA Region\u00a0"},"content":{"rendered":"\n<p>Parimatch is tapping into <strong>Manchester United\u2019s <\/strong>extensive fanbase across Asia and MENA, a multi-year contract has revealed.<\/p>\n\n\n\n<p>The Premier League side has already amassed quite a large following around these parts of the world. Thousands fly in to experience Old Trafford, while millions more tune in from their homes to witness United\u2019s fixtures live.<\/p>\n\n\n\n<p>As the club\u2019s official betting partner in Asia and MENA, Parimatch will make sure to capitalise on those numbers, pushing engagement even more when fans tune in for the broadcasts.<\/p>\n\n\n\n<p>The partnership started on Sunday 17 August with the club\u2019s&nbsp; Premier League opener against Arsenal. The deal will see Parimatch branding feature across Old TraffordLED panels at every home game throughout the rest of the season.<\/p>\n\n\n\n<p><strong>Marc Armstrong<\/strong>, Chief Business Officer of Manchester United, said: \u201cWe are pleased to welcome Parimatch as a new partner of Manchester United in parts of Asia and MENA.&nbsp;<\/p>\n\n\n\n<p>\u201cParimatch has an impressive record of working with leading sports organisations and we look forward to building a successful relationship that engages our fans in these key regions.\u201d<\/p>\n\n\n\n<p>The Cyprus-based sports betting brand will also take the experience outside the pitch for fans in Asia and MENA, offering access to club giveaways, VIP tickets, and other exclusive initiatives \u2013 taking United a step closer to those distant supporters.<\/p>\n\n\n\n<p><strong>Sergey Portnov<\/strong>, CEO of Parimatch, added: \u201cWhen we see greatness, we recognize it immediately. Manchester United represents everything we stand for \u2013 ambition, excellence, and an uncompromising drive to succeed.&nbsp;<\/p>\n\n\n\n<p>\u201cThis partnership goes beyond business; it\u2019s about joining forces with a club that commands respect across Asia and MENA. We build bridges where others see barriers.&nbsp;<\/p>\n\n\n\n<p>\u201cTogether with Manchester United, we\u2019re not just reaching fans \u2013 we\u2019re creating experiences that will define how football partnerships should work.\u201d<\/p>\n\n\n\n<p><strong>Manchester United not the only one<\/strong><\/p>\n\n\n\n<p>Parimatch holds over 30 years experience in both sports betting and gaming,&nbsp; and has previously been an active sponsor of Premier League teams.<\/p>\n\n\n\n<p>At the turn of the decade, the company became the official European betting partner of <strong>Everton<\/strong>. A similar deal was later reached with <strong>Leicester City.<\/strong><\/p>\n\n\n\n<p>Other deals included with clubs like <strong>Aston Villa, Brighton &amp; Hove Albion<\/strong>, and <strong>Southampton<\/strong>, with the first two once again finding themselves on the Premier League table for this season, while Southampton was relegated back in April.<\/p>\n\n\n\n<p>Perhaps the most high-profile Premier League brand deal for Parimatch was that with <strong>Chelsea FC <\/strong>in 2021, when both signed a three-year partnership.<\/p>\n\n\n\n<p>Under the contract\u2019s terms, the Parimatch logo was supposed to appear on LED advertising panels across Stamford Bridge, similar to the latest Manchester United deal.<\/p>\n\n\n\n<p>However, when Chelsea\u2019s now former owner <strong>Roman Abramovich<\/strong> was sanctioned by the UK government, Parimatch \u2013 which was founded in Ukraine \u2013 decided to use the advertising space to promote its volunteering and humanitarian efforts instead.<\/p>\n\n\n\n<p><strong>Sitting comfortably ahead of a commercial cataclysm<\/strong><\/p>\n\n\n\n<p>Parimatch could also prove to be an early mover in regards to the new gambling sponsorship landscape within UK elite football.&nbsp;<\/p>\n\n\n\n<p>Given that Premier League clubs will no longer sign front-of-shirt deals with gambling companies from the 2026-2027 season, what Parimatch is doing with stadium LED advertising will become the commercial standard.<\/p>\n\n\n\n<p>Signing such a deal this early with one of the biggest Premier League clubs is sure to position Parimatch in a favourable spot ahead this fast approaching new reality, which other clubs and operators are undoubtedly already frowning at.<\/p>\n\n\n\n<p>Don&#8217;t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel!<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Parimatch is tapping into Manchester United\u2019s extensive fanbase across Asia and MENA, a multi-year contract has revealed. The Premier League side has already amassed quite a large following around these parts of the world. Thousands fly in to experience Old Trafford, while millions more tune in from their homes to witness United\u2019s fixtures live. As [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":10524,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[4,13,1,31,12],"tags":[313,884,1393,149,3881,13687,13685,48,56,691,9988,305,10005],"class_list":["post-10523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-betting","category-football","category-news","category-sponsorship","category-sport","tag-asia","tag-bookmakers","tag-fans","tag-football","tag-manchester-united","tag-marc-armstrong","tag-mena","tag-parimatch","tag-partnership","tag-premier-league","tag-sergey-portnov","tag-sponsorship","tag-sports-bets"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Manchester United and Parimatch Have Signed a Partnership Agreement in Asia and the MENA Region\u00a0 - 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