{"id":10592,"date":"2025-08-26T11:37:59","date_gmt":"2025-08-26T10:37:59","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=10592"},"modified":"2025-08-26T11:38:09","modified_gmt":"2025-08-26T10:38:09","slug":"allwyn-launches-digital-initiative-led-by-kresimir-spajic","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2025\/08\/26\/allwyn-launches-digital-initiative-led-by-kresimir-spajic\/","title":{"rendered":"Allwyn Launches Digital Initiative Led by Kresimir Spajic"},"content":{"rendered":"\n<p><strong>Allwyn International <\/strong>has appointed <strong>Kresimir Spajic <\/strong>as CEO of <strong>Allwyn Digital<\/strong>, a new global division aimed at accelerating the company\u2019s digital transformation across its lottery and gaming portfolio.<\/p>\n\n\n\n<p>Spajic, who previously led <strong>Betfred\u2019s<\/strong> US business, will take up the role on 1 September, reporting to group CEO <strong>Robert Chv\u00e1tal <\/strong>and operating out of Lucerne.<\/p>\n\n\n\n<p>The move comes as Allwyn deepens its focus on digital capabilities, including in the UK, where it completed a major upgrade of the <strong>National Lottery <\/strong>retail network this summer in partnership with <strong>Scientific Games.<\/strong><\/p>\n\n\n\n<p>The overhaul involved rolling out more than 30 new systems, including a fully rebuilt back-end gaming platform. The tech migration included millions of transactions and retailer records, some dating back to 2009.<\/p>\n\n\n\n<p>Spajic\u2019s appointment is seen as a key step in unlocking new growth via digital channels like iGaming, Sportsbook, and interactive content.<\/p>\n\n\n\n<p>\u201cAllwyn Digital is the natural next step in transforming how players engage with lotteries, gaming and entertainment,\u201d said Spajic. \u201cI\u2019m excited to lead this charge.\u201d<\/p>\n\n\n\n<p>Kresimir Spajic brings over 20 years of experience in online gaming, including senior roles at Apollo Global Management, Great Canadian Entertainment, and Hard Rock International.<\/p>\n\n\n\n<p>The company has also moved to bolster its corporate profile by becoming a principal partner of Formula-1 and Team McLaren Racing n in 2025.&nbsp;<\/p>\n\n\n\n<p>The digital push marks a new era for Allwyn, as it looks to merge traditional lottery experiences with next-gen platforms and player engagement models.<\/p>\n\n\n\n<p>Robert Chv\u00e1tal, Group CEO of Allwyn International, said: \u201cKresimir\u2019s appointment is a transformative step for our business. His expertise perfectly aligns with our commitment to continuously enhancing the player experience across our digital portfolio of products and games. I am delighted to welcome him to Allwyn in this exciting new chapter.\u201d<\/p>\n\n\n\n<p>Don&#8217;t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Allwyn International has appointed Kresimir Spajic as CEO of Allwyn Digital, a new global division aimed at accelerating the company\u2019s digital transformation across its lottery and gaming portfolio. Spajic, who previously led Betfred\u2019s US business, will take up the role on 1 September, reporting to group CEO Robert Chv\u00e1tal and operating out of Lucerne. The [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":10593,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[5,60,1,25],"tags":[13762,7967,12319,2678,3464,46,4306,13763,2660,2708,13765,2141,13764],"class_list":["post-10592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gambling","category-lottery","category-news","category-technologies","tag-allwyn-digital","tag-allwyn-international","tag-appointment","tag-betfred","tag-digital-transformation","tag-gambling","tag-gaming-platforms","tag-kresimir-spajic","tag-lotteries","tag-national-lottery","tag-robert-chvatal-2","tag-scientific-games","tag-tech-update"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Allwyn Launches Digital Initiative Led by Kresimir Spajic - SBC EURASIA EN<\/title>\n<meta name=\"description\" content=\"Allwyn International has appointed Kresimir Spajic as CEO of Allwyn Digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2025\/08\/26\/allwyn-launches-digital-initiative-led-by-kresimir-spajic\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Allwyn Launches Digital Initiative Led by Kresimir Spajic - 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