{"id":10735,"date":"2025-09-10T12:49:21","date_gmt":"2025-09-10T11:49:21","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=10735"},"modified":"2025-09-10T12:49:25","modified_gmt":"2025-09-10T11:49:25","slug":"light-wonder-enters-the-philippines-market-despite-regulatory-debate","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2025\/09\/10\/light-wonder-enters-the-philippines-market-despite-regulatory-debate\/","title":{"rendered":"Light &amp; Wonder Enters the Philippines Market Despite Regulatory Debate"},"content":{"rendered":"\n<p><strong>Light &amp; Wonder<\/strong> has set its sights on the <strong>Philippine<\/strong> <strong>online<\/strong> <strong>gaming<\/strong> <strong>market<\/strong>, despite the ongoing uncertainty surrounding its regulatory framework.<\/p>\n\n\n\n<p>The company unveiled its roadmap at the <strong>Philippine iGaming Symposium<\/strong> in Manila on Monday. It also became the first international accredited systems aggregator and game content provider licensed by <strong>PAGCOR<\/strong>.<\/p>\n\n\n\n<p><strong>Magdalena Podhorska-Okolow<\/strong>, Light &amp; Wonder\u2019s VP Commercial and Managing Director for Europe, told attendees that the company has a \u201clong-term strategy\u201d for investing in the Philippine market.<\/p>\n\n\n\n<p>She outlined: \u201cWe have teams on the ground and we\u2019re investing in iGaming teams here as well. We are already actively working on integrations today as we speak with online operators.\u201d<\/p>\n\n\n\n<p>Once launched, this market will be the first in Asia where Light &amp; Wonder&#8217;s iGaming products will enter the legal space. In total, the company has submitted <strong>50 gaming titles<\/strong> for the Philippines. Podgorska-Okolow noted that the company &#8220;is not going to reinvent the wheel.&#8221;<\/p>\n\n\n\n<p>\u201cWe already have a lot of great customers today in the land-based side and through these relationships, we know what\u2019s working in the market today,\u201d she added.<\/p>\n\n\n\n<p>\u201cWe know which game families are working, we know which games the Filipino players have learned to love over the years, and these are the games and the IP that we\u2019ll be bringing digital versions of.&nbsp;<\/p>\n\n\n\n<p>\u201cFrom there, it will be very much working together in terms of what we can learn and how we can continue to modify our product to be as relevant as possible for this market.\u201d<\/p>\n\n\n\n<p>The investment has only added to the growing discontent among Philippine politicians with the online gaming sector. A parliamentary inquiry was launched in August to look into the future of the industry in the country, including the possibility of a complete ban.<\/p>\n\n\n\n<p><strong>PAGCOR<\/strong> Chairman <strong>Alejandro Tengco<\/strong> has warned the government that a complete ban \u201cwill only drive players to illegal operators and result in lost revenue and jobs.\u201d According to PAGCOR, e-gaming generated <strong>PHP114.83 billion (\u00a31.5 billion)<\/strong> in gross gaming revenue in the first half of 2025.<\/p>\n\n\n\n<p>As a result, Tengco noted, online gaming contributed <strong>PHP27.4 billion<\/strong> to \u201cnational development,\u201d including <strong>PHP14.72 billion<\/strong> in funding for the Universal Health Care Act.<\/p>\n\n\n\n<p>\u201cEvery peso we collect from the gaming sector translates to meaningful projects such as classrooms for our children, health programs for our people, and safe spaces for communities in times of calamity. This is how we ensure that gaming directly benefits Filipinos,\u201d he explained.<\/p>\n\n\n\n<p>Speaking at Light &amp; Wonder\u2019s symposium, Tengco urged for stricter regulations rather than an outright ban.<\/p>\n\n\n\n<p>He also highlighted the work already being done by PAGCOR to tighten regulations.<\/p>\n\n\n\n<p>The governing body has mandated the removal of all out-of-home gambling advertisements and also inked a memorandum of understanding with the Ads Standards Council, under which gambling ads across all platforms will be required to be approved before being aired.<\/p>\n\n\n\n<p>PAGCOR has also strengthened its commitment to tackling the issue of illegal gaming sites targeting Filipinos, revealing that it is working on a new AI tool that can rapidly detect illegal sites.<\/p>\n\n\n\n<p>\u201cThese illegal sites not only deprive the government of much-needed revenues but also expose Filipino players to numerous risks,\u201d warned Tengco. \u201cPAGCOR is committed to strengthening regulation and enforcement to ensure that only legitimate and properly monitored operators are allowed to operate.\u201d<\/p>\n\n\n\n<p>Don&#8217;t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Light &amp; Wonder has set its sights on the Philippine online gaming market, despite the ongoing uncertainty surrounding its regulatory framework. The company unveiled its roadmap at the Philippine iGaming Symposium in Manila on Monday. It also became the first international accredited systems aggregator and game content provider licensed by PAGCOR. Magdalena Podhorska-Okolow, Light &amp; [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":10448,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[5,1],"tags":[8946,3206,13911,1113,1110],"class_list":["post-10735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gambling","category-news","tag-alejandro-tengco","tag-light-wonder","tag-magdalena-podhorska-okolow","tag-pagcor","tag-philippines"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Light &amp; Wonder Enters the Philippines Market Despite Regulatory Debate - SBC EURASIA EN<\/title>\n<meta name=\"description\" content=\"Light &amp; Wonder has set its sights on the Philippine online gaming market, despite the ongoing uncertainty surrounding its regulatory framework.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2025\/09\/10\/light-wonder-enters-the-philippines-market-despite-regulatory-debate\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Light &amp; 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