{"id":10765,"date":"2025-09-12T13:36:29","date_gmt":"2025-09-12T12:36:29","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=10765"},"modified":"2025-09-12T13:36:33","modified_gmt":"2025-09-12T12:36:33","slug":"social-media-is-the-key-to-success-for-betting-companies","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2025\/09\/12\/social-media-is-the-key-to-success-for-betting-companies\/","title":{"rendered":"Social Media Is the Key to Success for Betting Companies\u00a0"},"content":{"rendered":"\n

Let\u2019s be honest \u2013 if your betting brand isn\u2019t on social media, you\u2019re already behind. Gone are the days when just offering great odds or slick apps was enough to stand out, writes Jessie Sale, SBC News\u2019 <\/strong>Senior Journalist.<\/p>\n\n\n\n

Nowadays, social media is where sports fans live, breathe, and also bet. With brands such as bet365<\/strong> having almost 500k on X<\/strong>, and Paddy Power<\/strong> having over 750k, online is the best place to engage, and ultimately turn followers into loyal customers. Those who ignore it do so at their own peril. <\/p>\n\n\n\n

Social media isn\u2019t just another marketing channel \u2013 it\u2019s the heartbeat of modern betting. Platforms like Instagram, X, TikTok, and YouTube<\/strong> are where younger (18-30) audiences spend most of their time.  <\/p>\n\n\n\n

The vast majority of betting brands recognise the importance of having some form of social media presence \u2013 but getting the best use out of these platforms is another matter, and understanding what a social media audience wants is crucial to this. <\/p>\n\n\n\n

Studies show they want real-time updates, interactive content and insider access. Brands that don\u2019t show up here risk being invisible to the next generation of punters.\u00a0<\/p>\n\n\n\n

The beauty of social media is that it is two-way. You\u2019re not just broadcasting; you\u2019re talking to fans, sharing live betting commentary, behind-the-scenes clips, promos, or teaming up with sports influencers who can make followers feel like part of the club.  <\/p>\n\n\n\n

When punters feel connected, they will stick around. Retention and acquisition go hand in hand \u2013 something every operator wants. Look at the operators who are doing this right. <\/p>\n\n\n\n

Brands like Paddy Power and Betfred<\/strong> have nailed the balance between content and engagement, using funny skits and relatable content to interact with audiences.<\/p>\n\n\n\n

They know how to target audiences, react to trends in real time, and amplify campaigns in ways traditional advertising simply can\u2019t match. Social isn\u2019t just for awareness \u2013 it\u2019s a direct line to revenue. <\/p>\n\n\n\n

Eyes open <\/strong><\/p>\n\n\n\n

Some may argue that the presence of betting companies online is negatively impactful. In a study carried out by the National Library of Medicine (NIH) <\/strong>a few years ago, several participants asserted that marketing for gambling in everyday spaces gave the impression that sports betting was \u201caccepted\u201d and \u201cnormal\u201d.  <\/p>\n\n\n\n

Others specifically mentioned that constant exposure to these marketing materials was so frequent that they had become \u201cdesensitised\u201d to it, and that the more they implicitly accepted \u2013 or did not question \u2013 the presence of betting marketing in these spaces, \u201cthe more you see it, the more you think that\u2019s okay\u201d. <\/p>\n\n\n\n

But honestly, I don\u2019t think it\u2019s that simple. Just because something is plastered around your local cafe or on a billboard or phone, doesn\u2019t mean everyone just accepts it without thinking.  <\/p>\n\n\n\n

Loads of us see these ads and roll our eyes, chat about them with mates, or even actively avoid them. People are smarter than marketers sometimes give them credit for. <\/p>\n\n\n\n

Exposure doesn\u2019t automatically make betting feel normal \u2013 sometimes it just makes you more aware of how much they\u2019re pushing it, and that can actually make you question it even more. <\/p>\n\n\n\n

Be where the fans are <\/strong><\/p>\n\n\n\n

Brands that sleep on social are certainly missing the boat. Younger fans aren\u2019t watching TV ads or reading papers; they\u2019re scrolling on feeds, watching reels, and engaging with content that feels real and immediate. According to Statsista, in the UK, among social network users, about 25% are aged 18-29.<\/p>\n\n\n\n

If your brand isn\u2019t there, someone else will be. And those fans? They\u2019ll bet with them instead. Although quite often, betting brands must go through several requirements to be on TikTok in particular, there\u2019s still plenty of other platform options. <\/p>\n\n\n\n

Meanwhile, influencers have also changed the game. Collaborations with creators aren\u2019t just a nice-to-have \u2013 they\u2019re crucial. One well-placed partnership can instantly boost reach, engagement, and credibility, and that person\u2019s fans are brought to your platform instantly. <\/p>\n\n\n\n

Influencers are also very accustomed to what kind of content works well and what doesn\u2019t. <\/p>\n\n\n\n

For brands serious about growth, social media is where these partnerships live and breathe. <\/p>\n\n\n\n

You can\u2019t ignore the compliance side of things \u2013 regulators are still keeping a sharp eye on betting ads, so brands need to get creative without crossing the line.  <\/p>\n\n\n\n

Social media makes that possible, letting companies use tools like age-gating, targeted posts, and clear messaging to keep things safe \u2013 good news for both the brand and the industry. <\/p>\n\n\n\n

The takeaway is simple: Social media is no longer optional. Instead of a discretionary marketing tool, gambling operators need to treat it as a core business. Those who embrace it with creative strategies and responsibility will dominate the conversation and win over fans. <\/p>\n\n\n\n

Those who don\u2019t will get left behind.<\/p>\n\n\n\n

Don’t forget to subscribe to our Telegram channel!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Let\u2019s be honest \u2013 if your betting brand isn\u2019t on social media, you\u2019re already behind. Gone are the days when just offering great odds or slick apps was enough to stand out, writes Jessie Sale, SBC News\u2019 Senior Journalist. Nowadays, social media is where sports fans live, breathe, and also bet. With brands such as […]<\/p>\n","protected":false},"author":10,"featured_media":10766,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[4,1,564,25],"tags":[3761,266,52,884,336,13800,1958,13938,2921,13937,1018,11151,3916,64,1423,4756,1056],"class_list":["post-10765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-betting","category-news","category-slider","category-technologies","tag-audience","tag-bet365","tag-betting","tag-bookmakers","tag-content","tag-digital-marketing","tag-instagram","tag-mnfluencers","tag-online-bets","tag-paddypower","tag-rates","tag-sbcnews","tag-social-media","tag-sports","tag-tiktok","tag-x","tag-youtube"],"yoast_head":"\nSocial Media Is the Key to Success for Betting Companies\u00a0 - SBC EURASIA EN<\/title>\n<meta name=\"description\" content=\"Let\u2019s be honest \u2013 if your betting brand isn\u2019t on social media, you\u2019re already behind.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2025\/09\/12\/social-media-is-the-key-to-success-for-betting-companies\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Is the Key to Success for Betting Companies\u00a0 - 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