{"id":10791,"date":"2025-09-16T10:28:08","date_gmt":"2025-09-16T09:28:08","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=10791"},"modified":"2025-09-16T10:28:14","modified_gmt":"2025-09-16T09:28:14","slug":"robert-nygren-has-been-appointed-head-of-the-sports-and-casino-division-at-svenska-spel","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2025\/09\/16\/robert-nygren-has-been-appointed-head-of-the-sports-and-casino-division-at-svenska-spel\/","title":{"rendered":"Robert Nygren Has Been Appointed Head of the \u201cSports and Casino\u201d Division at Svenska Spel"},"content":{"rendered":"\n<p><strong>Svenska Spel<\/strong>, Sweden\u2019s state-owned gambling group, has confirmed the appointment of <strong>Robert Nygren<\/strong> as commercial lead of its online casino and sportsbook units.<\/p>\n\n\n\n<p>An expert in Swedish media and advertising, Nygren joins the senior management team of Svenska Spel \u201cSport &amp; Casino\u201d. In his remit, he will oversee the commercial development of <strong>Stryktipset<\/strong>, Svenska Spel\u2019s heritage football pools brand, and <strong>Oddset<\/strong>, its flagship sportsbook brand.<\/p>\n\n\n\n<p>Nygren brings with him a diverse background from the telecom and insurance sectors, having previously served as marketing manager and creative director at <strong>Telenor<\/strong>, and as the architect behind the telecom firm\u2019s establishing its <strong>IF Nordic <\/strong>in-house agency.&nbsp;<\/p>\n\n\n\n<p>Commenting on the appointment, <strong>Fredrik Wastensson<\/strong>, CEO of Svenska Spel Sport &amp; Casino, said: \u201cRobert\u2019s knowledge and experience from industries such as telecom and insurance will be extremely valuable in our work going forward.&nbsp;<\/p>\n\n\n\n<p>\u201cWith us, he will be responsible for developing the digital marketing and sales process and, in line with Svenska Spel\u2019s overall goal, to focus on the gaming market\u2019s most satisfied customers and to drive long-term sustainable growth.\u201d<\/p>\n\n\n\n<p>Nygren described his move as a \u201cdream assignment\u201d, adding: \u201cI have been on fantastic growth journeys at both Telenor and If and hope to contribute that experience to Svenska Spel \u201cSport &amp; Casino\u201d at the interface between data, customer insight and creativity. Getting to work with all of Sweden\u2019s gaming companies feels like getting 13 right on Stryktipset.\u201d<\/p>\n\n\n\n<p>The appointment comes as Svenska Spel completes the overhaul of the <strong>Oddset<\/strong> sportsbook platform, delivered in partnership with <strong>Kambi Plc <\/strong>as lead supplier.&nbsp;<\/p>\n\n\n\n<p>Elsewhere, Svenska Spel continues to review its online casino offering following the closure of its remaining Casino Cosmopol venues in Sweden, with the company reassessing its games proposition to bolster its online portfolio.<\/p>\n\n\n\n<p>Nygren praised the teams\u2019 \u201cpassion and team spirit\u201d, highlighting Svenska Spel\u2019s \u201cunique role as both an entertainer and a social actor\u201d as key drivers in its online recovery.&nbsp;<\/p>\n\n\n\n<p>Don\u2019t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Svenska Spel, Sweden\u2019s state-owned gambling group, has confirmed the appointment of Robert Nygren as commercial lead of its online casino and sportsbook units. An expert in Swedish media and advertising, Nygren joins the senior management team of Svenska Spel \u201cSport &amp; Casino\u201d. In his remit, he will oversee the commercial development of Stryktipset, Svenska Spel\u2019s [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":10792,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[5,1],"tags":[12319,4370,13970,13976,46,3425,13974,13971,12368,99,13968,13969,13972,4411,201,13973],"class_list":["post-10791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gambling","category-news","tag-appointment","tag-casino-cosmopol","tag-executive","tag-fredrik-wastensson","tag-gambling","tag-gaming-market","tag-if-nordic","tag-kambi-plc","tag-oddset","tag-online-casino","tag-robert-nygren","tag-sports-and-casino","tag-stryktipset","tag-svenska-spel","tag-sweden","tag-telenor"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Robert Nygren Has Been Appointed Head of the \u201cSports and Casino\u201d Division at Svenska Spel - 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