{"id":10826,"date":"2025-09-18T13:16:51","date_gmt":"2025-09-18T12:16:51","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=10826"},"modified":"2025-09-18T13:16:56","modified_gmt":"2025-09-18T12:16:56","slug":"psg-and-fdj-united-have-announced-a-contract-extension-until-2028","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2025\/09\/18\/psg-and-fdj-united-have-announced-a-contract-extension-until-2028\/","title":{"rendered":"PSG And FDJ United Have Announced A Contract Extension Until 2028"},"content":{"rendered":"\n<p><strong>FDJ United<\/strong> has confirmed it will remain a partner of <strong>Paris Saint-Germain<\/strong> until 2028, keeping its <strong>ParionsSport<\/strong> <strong>Point de Vente <\/strong>brand closely connected to the French champions.<\/p>\n\n\n\n<p>The agreement will see the operator\u2019s betting kiosks stay inside the Parc des Princes and continue to feature on stadium advertising boards. FDJ will also be able to work with PSG players on marketing campaigns and run fan-focused activities.<\/p>\n\n\n\n<p><strong>Bringing fans closer<\/strong><\/p>\n\n\n\n<p>Fans attending PSG games will benefit from expanded fan zones and interactive experiences. There will also be opportunities to win tickets to future matches.<\/p>\n\n\n\n<p><strong>Patrick Buffard<\/strong>, FDJ United\u2019s Director of Lottery and Retail Sports Betting, said: \u201cWe are particularly pleased to renew this partnership with Paris Saint-Germain. This decision reflects our desire to build a long-term relationship with a club that is emblematic of French football.\u201d<\/p>\n\n\n\n<p>He added: \u201cSince 2022, our collaboration with Paris Saint-Germain has been built around shared values: commitment, performance, and closeness to the public. We are proud to take this partnership into a new stage, offering unique experiences to all supporters.\u201d<\/p>\n\n\n\n<p><strong>Betting deals across French football<\/strong><\/p>\n\n\n\n<p>It was only last week that ParionsSport en Ligne renewed its partnership with <strong>Ligue-1 <\/strong>football club <strong>Olympique de Marseille<\/strong>.<\/p>\n\n\n\n<p>Meanwhile, FDJ\u2019s renewed partnership with PSG comes as gambling operators continue to invest heavily in French football. <strong>Betclic<\/strong>, for example, has multi-year agreements with the <strong>French Football Federation<\/strong> covering the Coupe de France and national teams until the 2026 World Cup.<\/p>\n\n\n\n<p>The operator is also involved in other sports such as handball, women\u2019s football, rugby, and volleyball. At the club level, <strong>Toulouse FC<\/strong> has a deal with <strong>Betway<\/strong>, giving the company branding at the stadium and exposure across digital channels.<\/p>\n\n\n\n<p>All partnerships operate under the <strong>Autorit\u00e9 Nationale des Jeux (ANJ),<\/strong> which aims to protect minors, encourage responsible gambling, and ensure players are used appropriately in marketing. FDJ\u2019s deal with PSG highlights both the commercial opportunities in French football and the importance of following ethical and regulatory standards.<\/p>\n\n\n\n<p>Don&#8217;t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>FDJ United has confirmed it will remain a partner of Paris Saint-Germain until 2028, keeping its ParionsSport Point de Vente brand closely connected to the French champions. The agreement will see the operator\u2019s betting kiosks stay inside the Parc des Princes and continue to feature on stadium advertising boards. FDJ will also be able to [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":10827,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[4,13,1,31,12],"tags":[6562,14019,149,788,304,254,14018,56,14020,656,305,4327,14017],"class_list":["post-10826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-betting","category-football","category-news","category-sponsorship","category-sport","tag-anj","tag-fdjunited","tag-football","tag-france","tag-ligue-1","tag-marketing","tag-parionssport-point-de-vente","tag-partnership","tag-patrick-buffard","tag-psg","tag-sponsorship","tag-sportsbetting","tag-sportsbusiness"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PSG And FDJ United Have Announced A Contract Extension Until 2028 - SBC EURASIA EN<\/title>\n<meta name=\"description\" content=\"FDJ United has confirmed it will remain a partner of Paris Saint-Germain until 2028, keeping its ParionsSport Point de Vente brand closely connected to the French champions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2025\/09\/18\/psg-and-fdj-united-have-announced-a-contract-extension-until-2028\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PSG And FDJ United Have Announced A Contract Extension Until 2028 - 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