{"id":10972,"date":"2025-10-02T09:14:26","date_gmt":"2025-10-02T08:14:26","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=10972"},"modified":"2025-10-02T09:14:31","modified_gmt":"2025-10-02T08:14:31","slug":"beter-and-first-join-forces-in-the-sportsbook-solutions-market","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2025\/10\/02\/beter-and-first-join-forces-in-the-sportsbook-solutions-market\/","title":{"rendered":"BETER and FIRST Join Forces in the Sportsbook Solutions Market"},"content":{"rendered":"\n<p>Betting content firm <strong>BETER<\/strong> is continuing to build up its relationships with fellow B2B firms, striking a deal with <strong>FIRST<\/strong>, a sportsbook solutions supplier.<\/p>\n\n\n\n<p>The deal largely centres around BETER\u2019s portfolio of esports products, with FIRST utilising the company\u2019s EsportsBattletournaments including <strong>eFootball, eBasketball<\/strong> and the <strong>Setka Cup<\/strong> table tennis tournament.<\/p>\n\n\n\n<p>This latter tournament is one of BETER\u2019s flagship products, having been launched seven years ago. Although the firm has been branching out into other areas, Setka Cup remains a core focus product, having been taken live in the US earlier this year.<\/p>\n\n\n\n<p><strong>Gal Ehrlich<\/strong>, CEO of BETER, said: \u201cThe partnership between BETER and FIRST brings together two pioneering providers committed to delivering next-generation betting experiences.<\/p>\n\n\n\n<p>\u201cFIRST has launched our collaboration by integrating a suite of our most popular products \u2014 EsportsBattle for esports and Setka Cup for sports\u2014both proven to engage players and deliver the fast-betting thrills they seek.<\/p>\n\n\n\n<p>\u201cThis is a great partnership, and our teams are looking forward to a fruitful collaboration.\u201d<\/p>\n\n\n\n<p>As noted above, the partnership marks a continuation of BETER\u2019s engagement with fellow B2B firms as well as customer-facing operators. A very similar deal to the one announced today with FIRST was inked with <strong>FeedConstruct<\/strong> at the start of this year, for example, encompassing ESportsBattle tournaments.<\/p>\n\n\n\n<p>For FIRST, the company hopes that by leveraging BETER\u2019s esports content and data it will be able to step up its activity in Africa, Europe and Latin America, with esports gaining traction in the latter two regions, particularly Latin America.<\/p>\n\n\n\n<p>\u201cBETER\u2019s fast-betting portfolio fits exactly what FIRST was built for: a high-performance sportsbook crafted by specialists,\u201d said <strong>Tom Light<\/strong>, CEO of FIRST.<\/p>\n\n\n\n<p>\u201cTogether, we give operators a direct route to Tier-1 competitiveness, faster time-to- market, higher player engagement, and the confidence to go head-to-head with the biggest brands across LatAm, Europe and Africa from day one.\u201d<\/p>\n\n\n\n<p>Don\u2019t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Betting content firm BETER is continuing to build up its relationships with fellow B2B firms, striking a deal with FIRST, a sportsbook solutions supplier. The deal largely centres around BETER\u2019s portfolio of esports products, with FIRST utilising the company\u2019s EsportsBattletournaments including eFootball, eBasketball and the Setka Cup table tennis tournament. This latter tournament is one [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":10973,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[6,5,1],"tags":[168,192,52,11173,641,148,4310,14154,9746,105,2479,3605,56,1545,14155,14157],"class_list":["post-10972","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-esports","category-gambling","category-news","tag-b2b","tag-beter","tag-betting","tag-ebasketball","tag-efootball","tag-esports","tag-esportsbattle","tag-first","tag-gal-ehrlich","tag-igaming","tag-innovation","tag-online-gaming","tag-partnership","tag-setka-cup","tag-sportsbook-solutions","tag-tom-light"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BETER and FIRST Join Forces in the Sportsbook Solutions Market - SBC EURASIA EN<\/title>\n<meta name=\"description\" content=\"Betting content firm BETER is continuing to build up its relationships with fellow B2B firms, striking a deal with FIRST, a sportsbook solutions supplier.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2025\/10\/02\/beter-and-first-join-forces-in-the-sportsbook-solutions-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BETER and FIRST Join Forces in the Sportsbook Solutions Market - SBC EURASIA EN\" \/>\n<meta property=\"og:description\" content=\"Betting content firm BETER is continuing to build up its relationships with fellow B2B firms, striking a deal with FIRST, a sportsbook solutions supplier.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sbceurasia.com\/en\/2025\/10\/02\/beter-and-first-join-forces-in-the-sportsbook-solutions-market\/\" \/>\n<meta property=\"og:site_name\" content=\"SBC EURASIA EN\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-02T08:14:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-02T08:14:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/10\/BETER-delivers-esports-content-to-new-partner-including-flagship-Setka-Cup.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"660\" \/>\n\t<meta property=\"og:image:height\" content=\"330\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Maria Khomeriki\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maria Khomeriki\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/10\/02\/beter-and-first-join-forces-in-the-sportsbook-solutions-market\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/10\/02\/beter-and-first-join-forces-in-the-sportsbook-solutions-market\/\"},\"author\":{\"name\":\"Maria Khomeriki\",\"@id\":\"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/f6f1bec1f527da78057fa0c8d3b56dd6\"},\"headline\":\"BETER and FIRST Join Forces in the Sportsbook Solutions Market\",\"datePublished\":\"2025-10-02T08:14:26+00:00\",\"dateModified\":\"2025-10-02T08:14:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/10\/02\/beter-and-first-join-forces-in-the-sportsbook-solutions-market\/\"},\"wordCount\":333,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/10\/02\/beter-and-first-join-forces-in-the-sportsbook-solutions-market\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/10\/BETER-delivers-esports-content-to-new-partner-including-flagship-Setka-Cup.jpg\",\"keywords\":[\"B2B\",\"Beter\",\"betting\",\"eBasketball\",\"eFootball\",\"eSports\",\"ESportsBattle\",\"FIRST\",\"Gal Ehrlich\",\"iGaming\",\"innovation\",\"online gaming\",\"partnership\",\"Setka Cup\",\"Sportsbook Solutions\",\"Tom Light\"],\"articleSection\":[\"Esports\",\"Gambling\",\"News\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sbceurasia.com\/en\/2025\/10\/02\/beter-and-first-join-forces-in-the-sportsbook-solutions-market\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/10\/02\/beter-and-first-join-forces-in-the-sportsbook-solutions-market\/\",\"url\":\"https:\/\/sbceurasia.com\/en\/2025\/10\/02\/beter-and-first-join-forces-in-the-sportsbook-solutions-market\/\",\"name\":\"BETER and FIRST Join Forces in the Sportsbook Solutions Market - 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