{"id":11331,"date":"2025-11-03T08:28:12","date_gmt":"2025-11-03T08:28:12","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=11331"},"modified":"2025-11-03T08:28:16","modified_gmt":"2025-11-03T08:28:16","slug":"sacha-dragic-will-become-the-sole-ceo-of-superbet-in-2026","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2025\/11\/03\/sacha-dragic-will-become-the-sole-ceo-of-superbet-in-2026\/","title":{"rendered":"Sacha Dragic Will Become the Sole CEO of Superbet in 2026"},"content":{"rendered":"\n<p><strong>Superbet<\/strong> will implement a new leadership structure in 2026 to advance its commercial presence in new and existing markets and complete key technical projects.<\/p>\n\n\n\n<p>Effective 1 January 2026, company founder <strong>Sacha Dragic<\/strong> will re-assume the role of sole CEO, marking a new chapter in the operator\u2019s long-term growth strategy. The appointment will see Co-CEO<strong> Jimmy Maymann<\/strong> step down from day-to-day management and return to Superbet\u2019s Board as a corporate advisor.<\/p>\n\n\n\n<p>The reorganisation follows a transformative 2025 for Superbet, during which Dragic and Maymann secured \u20ac1.3bn in capital backed by private equity giant Blackstone.<\/p>\n\n\n\n<p>As part of the new structure, <strong>Albert Simsensohn<\/strong>, currently Group COO, will be promoted to Deputy CEO, responsible for aligning group strategy and ensuring the execution of Superbet\u2019s global ambitions.<\/p>\n\n\n\n<p>Meanwhile, <strong>Eamonn O\u2019Loughlin,<\/strong> current CCO International, will step into the role of Group COO, expanding his remit to lead Customer Operations and Partnerships across the business, while retaining commercial oversight of markets outside <strong>Central and Eastern Europe (CEE)<\/strong>.<\/p>\n\n\n\n<p>Commenting on the changes, Sacha Dragic, Founder and incoming CEO, said: \u201cI want to recognise Jimmy Maymann, whose leadership and partnership have shaped much of our progress to date.&nbsp;<\/p>\n\n\n\n<p>\u201cOver the past couple of years, we have achieved remarkable results, advancing our product and technology capabilities, strengthening our position in key markets, and building a culture of financial discipline and accountability.<\/p>\n\n\n\n<p>\u201cThis planned evolution of our leadership team marks a natural step in our growth journey. It reflects the maturity of our organisation and our ambition to push forward, positioning Superbet for the next phase of sustainable global expansion.\u201d<\/p>\n\n\n\n<p>This summer PE fund <strong>Blackstone<\/strong> agreed a <strong>\u20ac1.3bn capital investment<\/strong> backing Superbet to accelerate its expansion in under-penetrated markets, including Brazil, and to enhance its proprietary product and technology platform.<\/p>\n\n\n\n<p>Blackstone praised Superbet\u2019s agility and hyper-localised strategy, noting that the operator had \u201cbecome market leader in Romania in less than a decade since its establishment,\u201d and now has the capability to replicate that success internationally.<\/p>\n\n\n\n<p>Outgoing Co-CEO Jimmy Maymann, who will remain on the board as an advisor, added: \u201cWhen Sacha first asked me to join the Board three years ago, our ambition was made clear: to transform Superbet into a global challenger built on a world-class product and technology platform.&nbsp;<\/p>\n\n\n\n<p>\u201cIt was necessary to accelerate that change from within, and I took the lead on that chapter of transformation. It\u2019s been a privilege to work with Sacha and the whole Superbet team, and I\u2019ll continue to do so as an advisor and board member. This is a great company with huge potential ahead, and I look forward to helping see it materialise.\u201d<\/p>\n\n\n\n<p>Don&#8217;t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Superbet will implement a new leadership structure in 2026 to advance its commercial presence in new and existing markets and complete key technical projects. Effective 1 January 2026, company founder Sacha Dragic will re-assume the role of sole CEO, marking a new chapter in the operator\u2019s long-term growth strategy. The appointment will see Co-CEO Jimmy [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":11332,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[5,1],"tags":[9737,5793,11460,121],"class_list":["post-11331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gambling","category-news","tag-blackstone","tag-jimmy-maymann","tag-sacha-dragic","tag-superbet"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sacha Dragic Will Become the Sole CEO of Superbet in 2026 - SBC EURASIA EN<\/title>\n<meta name=\"description\" content=\"Superbet will implement a new leadership structure in 2026 to advance its commercial presence in new and existing markets and complete key technical projects.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2025\/11\/03\/sacha-dragic-will-become-the-sole-ceo-of-superbet-in-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sacha Dragic Will Become the Sole CEO of Superbet in 2026 - 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