{"id":11534,"date":"2025-11-21T08:07:51","date_gmt":"2025-11-21T08:07:51","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=11534"},"modified":"2025-11-21T08:20:40","modified_gmt":"2025-11-21T08:20:40","slug":"podcast-review-setanta-bets-tamar-badashvili-on-building-the-igaming-media-ecosystem","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2025\/11\/21\/podcast-review-setanta-bets-tamar-badashvili-on-building-the-igaming-media-ecosystem\/","title":{"rendered":"Podcast Review: Setanta Bet\u2019s Tamar Badashvili on Building the iGaming-Media Ecosystem"},"content":{"rendered":"\n<p>In the latest episode of <strong>iGaming Accent<\/strong>, host <strong>Vakho Mdivani<\/strong> welcomes <strong>Tamar Badashvili<\/strong>, CEO of <strong>Setanta Bet <\/strong>and a dynamic leader whose career has spanned finance, digital marketing, iGaming, and sports media.<\/p>\n\n\n\n<p>Tamar Badashvili\u2019s journey \u2013 from finance to digital marketing, from Georgia to Ukraine, and from iGaming to sports media \u2013 highlights the value of cross-industry experience, data-driven decision-making, and the importance of building strong, collaborative teams.&nbsp;<\/p>\n\n\n\n<p>Tamar\u2019s entry into iGaming was serendipitous. After a stint in microfinance and insurance, Tamar joined <strong>Adjarabet<\/strong> \u2013 one of Georgia\u2019s most recognized brands. \u201cI was dreaming of being part of this company\u2026 The experience I received there, with the team and the industry, was the ideal place to start.\u201d<\/p>\n\n\n\n<p>Her career took a significant leap when she relocated to Ukraine to join <strong>Parimatch<\/strong> as CMO. Tamar describes the challenges of adapting to a new culture and a data-driven marketing environment: \u201cIn Georgia, we were more focused on brand and product, but in Ukraine, it was all about numbers and performance marketing.\u201d&nbsp;<\/p>\n\n\n\n<p>She also highlights the importance of fostering collaboration within teams: \u201cIn Georgia, teams are more friendly and close-knit. In Ukraine, teams worked perfectly but separately, so I focused on unifying communication and collaboration.\u201d<\/p>\n\n\n\n<p>Transitioning to sports media, Tamar joined <strong>Setanta Sports<\/strong>. She emphasizes how her iGaming background gave her a unique perspective: \u201cI was looking at the media industry from the perspective of iGaming\u2026 I knew what operators were thinking about, so I was most equipped and prepared for those conversations.\u201d&nbsp;<\/p>\n\n\n\n<p>Tamar\u2019s data-driven approach helped bridge the gap between media and betting, ensuring partnerships were both effective and measurable.<\/p>\n\n\n\n<p>The discussion delves into the evolving relationship between sports media and iGaming. Tamar notes, \u201cWe\u2019re building an ecosystem \u2013 starting with media, then entering iGaming with Setanta Bet. The good reputation of Setanta Sports reflects on the betting industry as well.\u201d&nbsp;<\/p>\n\n\n\n<p>Tamar also observes a shift toward regulated markets: \u201cPreviously, entering unregulated markets was not very challenging, but now, with more restrictions and higher costs per acquisition, businesses will move toward regulated markets and local licenses.\u201d&nbsp;<\/p>\n\n\n\n<p>She highlights the growing importance of responsible gambling tools and the need for regulators to balance restrictions to avoid pushing players toward alternatives.<\/p>\n\n\n\n<p>Additionally, Tamar addresses the topic of gender diversity, noting that while both iGaming and sports media remain male-dominated, positive change is underway; balancing her roles at Setanta Bet and <strong>Aviator Studio<\/strong>, managing the complexities of building a platform from scratch, and much more.<\/p>\n\n\n\n<p>\u201cIt\u2019s very exciting but also very challenging. Now I understand the business fully, from product to marketing to development.\u201d<\/p>\n\n\n\n<p>She also responded to a question from <strong>WH Group\u2019s <\/strong><a href=\"https:\/\/sbceurasia.com\/en\/2025\/10\/22\/podcast-review-quirino-mancini-on-regulation-compliance-and-the-industrys-first-global-safety-index\/\"><strong>Quirino Mancini<\/strong><\/a> and posed one of her own for the next guest.<\/p>\n\n\n\n<p>To hear the whole conversation and gain even deeper insights, listen to <a href=\"https:\/\/www.youtube.com\/watch?v=o8AlXLpQAGI\">the complete podcast episode<\/a> of iGaming Accent.<\/p>\n\n\n\n<p>Don\u2019t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the latest episode of iGaming Accent, host Vakho Mdivani welcomes Tamar Badashvili, CEO of Setanta Bet and a dynamic leader whose career has spanned finance, digital marketing, iGaming, and sports media. Tamar Badashvili\u2019s journey \u2013 from finance to digital marketing, from Georgia to Ukraine, and from iGaming to sports media \u2013 highlights the value [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":11542,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[5,7,1,42,43,564],"tags":[114,12117,48,1250,12204,14685,311,14684,13116],"class_list":["post-11534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gambling","category-igaming","category-news","category-podcasts","category-review","category-slider","tag-adjarabet","tag-igaming-accent","tag-parimatch","tag-podcast","tag-podcast-review","tag-setanta-bet","tag-setanta-sports","tag-tamar-badashvili","tag-vakho-mdivani"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Podcast Review: Setanta Bet\u2019s Tamar Badashvili on Building the iGaming-Media Ecosystem - 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