{"id":11558,"date":"2025-11-24T08:45:34","date_gmt":"2025-11-24T08:45:34","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=11558"},"modified":"2025-11-24T08:45:38","modified_gmt":"2025-11-24T08:45:38","slug":"mistrust-and-poor-communication-why-the-lack-of-dialogue-undermines-player-protection-in-europe","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2025\/11\/24\/mistrust-and-poor-communication-why-the-lack-of-dialogue-undermines-player-protection-in-europe\/","title":{"rendered":"Mistrust and Poor Communication: Why the Lack of Dialogue Undermines Player Protection in Europe"},"content":{"rendered":"\n

As Europe<\/strong> marks Safer Gambling Week 2025<\/strong>, conversations are taking place across the continent to put in place strategies that keep players safe while they enjoy gambling responsibly. <\/p>\n\n\n\n

One operator who has been at the forefront of these conversations, not just on Safer Gambling Week but since the summer, is 1xBet<\/strong>. Since the appointment of Simon Westbury<\/strong> as its Strategic Advisor, 1xBet has put player protection at the forefront of its expansion strategy.<\/p>\n\n\n\n

A landmark part of that strategy is the International Player Safety Index<\/strong>, a body of research conducted by SBC Media<\/strong> <\/em>in association with 1xBet. Following the report\u2019s publication, Westbury joined Anton Kaszubowski<\/strong>, Managing Director of SBC Advisory Partners<\/strong>, and Peter Marcus<\/strong>, CEO of Sunny Hill Marketing<\/strong>, in a conversation with the Player Protection Hub<\/strong> <\/em>editor, Steve Hoare<\/strong>, about the report itself and the wider issues in the operator-regulator relationship. <\/p>\n\n\n\n

\u201cThe decision 1xBet made with recruiting me was to try and change the dialogue and perception around 1xBet, and player protection is a key component of what we\u2019re trying to explore and develop,\u201d Westbury said. <\/p>\n\n\n\n

\u201c(We want to be) at the forefront of the engagement. No one really wants to be a role model because it has certain connotations to it. We\u2019re all for awareness, we\u2019re all for education, and we\u2019re all for promoting treatment.\u201d<\/p>\n\n\n\n

The conversation kicked off with Kaszubowski dissecting the report, outlining that operators haven\u2019t got the required dialogue from regulators to have confidence in their player protection strategies.<\/p>\n\n\n\n

\u201cIt\u2019s a lack of clarity and consistency across the different jurisdictions, and it remains a major challenge for operators to constantly apply and communicate their protection strategy at scale,\u201d he said. \u201cWe\u2019re therefore still in a relatively early period of development tests in learning, and best practice is still very much a work in progress.\u201d<\/p>\n\n\n\n

Westbury echoed these sentiments and stressed that the industry has to be better engaged with external stakeholders, or face increased taxes and more stringent regulation.<\/p>\n\n\n\n

He explained: \u201cWe need more parity, consistency and communication as an industry. Not just with regulators, but also with society, because ultimately regulation is only going to tighten if we don\u2019t get that balance right.\u201d<\/p>\n\n\n\n

It\u2019s no secret that iGaming has a perception problem. The press, politicians, campaign groups and others are quick to bash the sector as a predator that should be limited, restricted and taxed as a social harm. <\/p>\n\n\n\n

But this perception, the panel outlined, isn\u2019t facing much of a fightback, which means some of these views go unchallenged. <\/p>\n\n\n\n

Part of that, Marcus noted, was self-inflicted. <\/p>\n\n\n\n

\u201cThe challenge we\u2019ve got as an industry is we\u2019ve always been on the edge of things because of our history, and how we\u2019ve grown up and dot-com regulations and now crypto. <\/p>\n\n\n\n

\u201cAs a whole, I think we have this perception that we have to try and \u2018get away with it\u2019. \u2018What\u2019s the minimum we can do to keep our license or to be OK?\u201d<\/p>\n\n\n\n

Marcus, who has had leadership positions at operators such as William Hill and Entain throughout his career, noted that some compliance tasks, such as VIP and AML checks, should be simple for most operators \u2013 and that taking these checks more seriously could result in a looser regulatory hand. <\/p>\n\n\n\n

\u201cThere\u2019ll still be politics there, there\u2019ll still be politicians who will get with a gambling news regulation or times with these pacts that will all still be there, but there\u2019s a path for the restriction to wind away,\u201d he added. <\/p>\n\n\n\n

Westbury questioned whether this would indeed be the case, quipping that \u201cgovernments don\u2019t step back from regulation\u201d.<\/p>\n\n\n\n

He also likened gambling to the alcohol industry, noting that, to an extent, drinks manufacturers know that there will be drink drivers, and that externally that is not viewed as the manufacturers\u2019 fault. <\/p>\n\n\n\n

But there are instances where iGaming does score own goals. One recent example in the national press was The Guardian\u2019s report that an operator that the paper does not wish to name at the moment was funnelling VIP customers offshore to get around stringent UKGC regulation. <\/p>\n\n\n\n

Marcus argued that it was almost certainly a smaller operator scoring the own goal and ruining things for the majority.<\/p>\n\n\n\n

\u201cChristmas has come early to some of those Labour politicians in the UK who tried to ban gambling or put a 50% tax on it,\u201d he exclaimed.<\/p>\n\n\n\n

When moderator Hoare recalled a conversation stating it\u2019s an operator\u2019s job to get as close to the regulatory line as possible to maximise profits, Westbury pushed back but conceded that it might be a perception that some operators have. <\/p>\n\n\n\n

Another key issue, in the panel\u2019s view, is that there is a lack of gambling industry expertise at the regulator level globally. <\/p>\n\n\n\n

While praising Andrew Rhodes at the UKGC, Marcus was slightly perplexed as to why iGaming doesn\u2019t follow in the footsteps of other sectors like financial services, where there is more of a revolving door policy in place. <\/p>\n\n\n\n

He outlined: \u201cI would beg this industry globally, and the regulators to start paying more and bringing people from the industry over, because if that happens, what you\u2019re going to have is two things. First of all, a far better understanding of both sides, and they\u2019ll catch a lot more because they know all the tricks that everyone does. <\/p>\n\n\n\n

\u201cBut the other side to that is they\u2019d be able to educate the authorities on actually how the industry really works, because some of the regulations that come out by the world are unusable.\u201d<\/p>\n\n\n\n

The issue seems to be a general disdain for the regulator amongst operators, to a point where it is almost blasphemous for an operator executive to become the regulator. Indeed, Marcus pointed out that it could be a retirement job. <\/p>\n\n\n\n

Westbury said, \u201cIf you went to the regulator, you\u2019re not coming back into the industry.\u201d<\/p>\n\n\n\n

Kaszubowski responded to this idea by calling for more co-operation and trust between all sides for the betterment of the sector and player protection as a whole. <\/p>\n\n\n\n

\u201cThere\u2019s the poacher\/gamekeeper relationship, and we\u2019re trying to move away from that dynamic. We\u2019re trying to move towards a symbiotic relationship between the regulator and the operator that is more communicative, that leads to regulation that makes sense.<\/p>\n\n\n\n

\u201cOperators, especially in multiple jurisdictions, have a lot of access to data using the latest technological tools around player protection that can inform a regulator in one market what\u2019s best practice in another or what\u2019s working and what doesn\u2019t work. If you could have more of an open dialogue and conversation there, it would benefit everyone.\u201d<\/p>\n\n\n\n

It\u2019s clear there is still somewhat of a stigma around the operator and regulator relationship, which may be damaging operators\u2019 player protection strategies. <\/p>\n\n\n\n

Those taboos can only be broken down through conversations, which is a core part of Westbury\u2019s role at 1xBet. Those conversations are not just taking place through the media, but with regulators too. With 1xBet\u2019s 30+ global licences, the operator hopes to have a big impact.<\/p>\n\n\n\n

Don\u2019t forget to subscribe to our Telegram channel<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

As Europe marks Safer Gambling Week 2025, conversations are taking place across the continent to put in place strategies that keep players safe while they enjoy gambling responsibly.  One operator who has been at the forefront of these conversations, not just on Safer Gambling Week but since the summer, is 1xBet. Since the appointment of […]<\/p>\n","protected":false},"author":7,"featured_media":11559,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[5,1,24],"tags":[141,14392,90,6411,11185,14711,14710,3721,1507,14005,14709],"class_list":["post-11558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gambling","category-news","category-regulations","tag-1xbet","tag-anton-kaszubowski","tag-europe","tag-peter-marcus","tag-player-protection-hub","tag-safer-gambling-week","tag-sbc-advisory-partners","tag-sbc-media","tag-simon-westbury","tag-steve-hoare","tag-sunny-hill-marketing"],"yoast_head":"\nMistrust and Poor Communication: Why the Lack of Dialogue Undermines Player Protection in Europe - SBC EURASIA EN<\/title>\n<meta name=\"description\" content=\"As Europe marks Safer Gambling Week 2025, conversations are taking place across the continent to put in place strategies that keep players safe while they enjoy gambling responsibly.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2025\/11\/24\/mistrust-and-poor-communication-why-the-lack-of-dialogue-undermines-player-protection-in-europe\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mistrust and Poor Communication: Why the Lack of Dialogue Undermines Player Protection in Europe - 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