{"id":1164,"date":"2023-02-01T08:30:34","date_gmt":"2023-02-01T08:30:34","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=1164"},"modified":"2023-02-01T08:31:12","modified_gmt":"2023-02-01T08:31:12","slug":"podcast-review-hybrid-sports-league-chairman-on-how-t-basket-meets-the-demand-for-both-quick-content-and-entertainment","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2023\/02\/01\/podcast-review-hybrid-sports-league-chairman-on-how-t-basket-meets-the-demand-for-both-quick-content-and-entertainment\/","title":{"rendered":"Podcast Review: Hybrid Sports League Chairman On How T-Basket Meets the Demand for Both Quick Content and Entertainment"},"content":{"rendered":"\n

\u0160ar\u016bnas Mazalas<\/strong>, Chairman of the Hybrid Sports League<\/strong> which runs Twain Sport<\/strong>, considers that quick and engaging content that captures someone\u2019s attention in the space of a minute has become a trend in our days. In 2022 his company launched T-Basket<\/strong> \u2013 head-to-head basketball tournaments every hour, with a match every three minutes. <\/p>\n\n\n\n

In the SBC<\/strong> podcast<\/a>, Mazalas pointed out that this product has its own place within mainstream betting offerings. <\/p>\n\n\n\n

\u201cOur main partner is BetGames<\/strong>. They are working with a lot of betting operators, and the feedback that we have been receiving has been extremely positive. <\/p>\n\n\n\n

\u201cOur newly created game, T-Basket, is a quick version of traditional basketball. A full tournament only lasts one hour. That quick tournament format is amazing because there are new betting opportunities every three minutes. It is quite literally right here, right now\u201d. <\/p>\n\n\n\n

He added that T-Basket follows the same formats that we\u2019re seeing on social media sites such as Instagram or TikTok. Thus, it\u2019s meeting that demand for both quick content and entertainment.<\/p>\n\n\n\n

Mazalas brought attention to the NBA’s new subscription model, which aimed to meet the needs of fans who are often unable to devote the time to watch an hour-long game. <\/p>\n\n\n\n

The game viewership numbers also played a significant role in determining the pace of T-Basket content. \u201cThe NBA saw the number of viewers and the number of subscribers begin to go down. So a few years ago, what they did was offer 10-minute NBA League Pass Subscriptions, or offer them only the last quarter to watch. <\/p>\n\n\n\n

\u201cThe second example would probably be a mini-series. These have become the most popular TV show format in the US; they don\u2019t require a long-term commitment from the viewer. This is happening because millennials no longer watch a full sports game or a long-running TV series.\u201d<\/p>\n\n\n\n

Mazalas highlighted that in response to these trends, they created a faster, quicker sports format. He believes that resonates with the exact demand from younger generations. <\/p>\n\n\n\n

The chairman recalled that everything started with basketball because it is considered to be sports number one in his home country Lithuania. \u201cLithuanians are mad about basketball like England loves football.\u201d<\/p>\n\n\n\n

\u201cWe started with basketball but we understand this is not the number one sport in Europe or in the world. We’ve got the rest of Europe and the world in mind for our next game and it’s gonna be called T-Kick<\/strong>.<\/p>\n\n\n\n

\u201cIt is going to be quite similar to T-Basket. It\u2019s going to be head-to-head action over the space of 60 seconds. In the game, there will be two goals and the player that scores the most points will win. And, like T-Basket, the tournament format will take place over the course of one hour.<\/p>\n\n\n\n

\u201cWe believe that this will be a perfect complementary product to T-Basket. It provides a short form, live-action with instant results.\u201d<\/p>\n\n\n\n

Mazalas added that this new game can help fill a gap during the breaks in football fixtures on a weekend. \u201cSo in those breaks, I can switch to another tab on my phone and see that there is another tournament for a hybrid game, whether that be T-Kick or T-Basket. It works perfectly for that hour break. I can watch the games or I could even have a bet. It\u2019s great because it\u2019s quick, fast content. It\u2019s real and it\u2019s meeting that demand for new content.\u201d<\/p>\n\n\n\n

Don’t forget to subscribe to our Telegram-channel<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0160ar\u016bnas Mazalas, Chairman of the Hybrid Sports League which runs Twain Sport, considers that quick and engaging content that captures someone\u2019s attention in the space of a minute has become a trend in our days. In 2022 his company launched T-Basket \u2013 head-to-head basketball tournaments every hour, with a match every three minutes.  In the […]<\/p>\n","protected":false},"author":6,"featured_media":1165,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[1,42,43,564],"tags":[436,52,50,2382,46,65,2431,1958,182,61,63,306,1250,2432,72,66,199,64,62,2243,2241,1423,2242],"class_list":["post-1164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-podcasts","category-review","category-slider","tag-betgames","tag-betting","tag-casino","tag-entertainment","tag-gambling","tag-gaming","tag-hybrid-sports-league","tag-instagram","tag-lithuania","tag-lottery","tag-media","tag-nba","tag-podcast","tag-sarunas-mazalas","tag-sbc","tag-sbc-cis","tag-slots","tag-sports","tag-sports-betting","tag-t-basket","tag-t-kick","tag-tiktok","tag-twain-sport"],"yoast_head":"\nPodcast Review: Hybrid Sports League Chairman On How T-Basket Meets the Demand for Both Quick Content and Entertainment - SBC EURASIA EN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2023\/02\/01\/podcast-review-hybrid-sports-league-chairman-on-how-t-basket-meets-the-demand-for-both-quick-content-and-entertainment\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast Review: Hybrid Sports League Chairman On How T-Basket Meets the Demand for Both Quick Content and Entertainment - SBC EURASIA EN\" \/>\n<meta property=\"og:description\" content=\"\u0160ar\u016bnas Mazalas, Chairman of the Hybrid Sports League which runs Twain Sport, considers that quick and engaging content that captures someone\u2019s attention in the space of a minute has become a trend in our days. 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