{"id":11780,"date":"2025-12-15T08:26:09","date_gmt":"2025-12-15T08:26:09","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=11780"},"modified":"2025-12-15T08:26:15","modified_gmt":"2025-12-15T08:26:15","slug":"superbet-group-begins-a-new-phase-of-development-under-the-super-brand","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2025\/12\/15\/superbet-group-begins-a-new-phase-of-development-under-the-super-brand\/","title":{"rendered":"Superbet Group Begins a New Phase of Development Under the \u201cSuper\u201d Brand\u00a0"},"content":{"rendered":"\n<p>International gambling conglomerate <strong>Superbet<\/strong> Group is rebranding to <strong>Super Technologies<\/strong>, or <strong>Super<\/strong> for short.<\/p>\n\n\n\n<p>The new brand identity, according to management, will be more closely aligned with the firm\u2019s evolution and appetite for strengthening its global footprint through aggressive expansion.<\/p>\n\n\n\n<p><strong>Hans-Holger Albrecht<\/strong>, Chairman of Super, said: \u201cSuper represents the natural step from a leading global sports betting and gaming operator to a company that is building the technology platform that will champion the future of play.<\/p>\n\n\n\n<p>\u201cThis rebrand signals our determination to shape the future of fan-centric entertainment, creating lasting value for our customers, partners, and communities.\u201d<\/p>\n\n\n\n<p>Following in the footsteps of the company\u2019s founder and entrepreneur, <strong>Sacha Dragic<\/strong>, current Deputy CEO <strong>Albert Simsensohn<\/strong> clearly outlined what the next step of Super\u2019s evolution will be, underscoring a vision of continuous innovation in the best interest of the customer.<\/p>\n\n\n\n<p>He added: \u201cWe are on a mission to build the technology that will power the next generation of sports, gaming and fan experiences. Participation drives value and we want to reward this by turning everyday interactions into loyalty, and loyalty into deeper engagement.<\/p>\n\n\n\n<p>\u201cSuper will create a platform broader in scope, a platform designed for players, partners, and fans. From product solutions to original content, our ambition is to own the full experience.\u201d<\/p>\n\n\n\n<p><strong>Super-b performance<\/strong><\/p>\n\n\n\n<p>Founded in Romania in 2008, Superbet Group has since significantly accelerated its international expansion and technology capabilities.<\/p>\n\n\n\n<p>It offers betting and gaming in Romania, Belgium, Poland, Serbia, and recently Brazil \u2013 taking full advantage of the latter\u2019s regulated online gambling marketplace launching at the start of this year, and turning it into one of its key markets in Latin America.<\/p>\n\n\n\n<p>Now Super, the company will continue to leverage its existing technology and innovation hubs in the Netherlands, Spain, Croatia, and the UK, fostering local and global product development partnerships.&nbsp;<\/p>\n\n\n\n<p>Previous comments made by <strong>Adam Lamentowicz, <\/strong>CCO of Super for Central and Eastern Europe, have also hinted at expansion into Asia.<\/p>\n\n\n\n<p>Lastly, the company signed a \u20ac1.3bn ($1,42bn) refinancing deal with private equity fund <strong>Blackstone<\/strong>, which will further strengthen its global growth, investment capabilities and M&amp;A opportunities.<\/p>\n\n\n\n<p>Don&#8217;t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>International gambling conglomerate Superbet Group is rebranding to Super Technologies, or Super for short. The new brand identity, according to management, will be more closely aligned with the firm\u2019s evolution and appetite for strengthening its global footprint through aggressive expansion. Hans-Holger Albrecht, Chairman of Super, said: \u201cSuper represents the natural step from a leading global [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":11781,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[5,1,564],"tags":[117,10301,9737,2818,4001,11455,2479,4463,11460,62,14981,14982,1681,1549],"class_list":["post-11780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gambling","category-news","category-slider","tag-adam-lamentowicz","tag-albert-simsensohn","tag-blackstone","tag-gaming-industry","tag-global-expansion","tag-hans-holger-albrecht","tag-innovation","tag-rebranding","tag-sacha-dragic","tag-sports-betting","tag-super","tag-super-technologies","tag-superbet-group","tag-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Superbet Group Begins a New Phase of Development Under the \u201cSuper\u201d Brand\u00a0 - SBC EURASIA EN<\/title>\n<meta name=\"description\" content=\"International gambling conglomerate Superbet Group is rebranding to Super Technologies, or Super for short.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2025\/12\/15\/superbet-group-begins-a-new-phase-of-development-under-the-super-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Superbet Group Begins a New Phase of Development Under the \u201cSuper\u201d Brand\u00a0 - SBC EURASIA EN\" \/>\n<meta property=\"og:description\" content=\"International gambling conglomerate Superbet Group is rebranding to Super Technologies, or Super for short.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sbceurasia.com\/en\/2025\/12\/15\/superbet-group-begins-a-new-phase-of-development-under-the-super-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"SBC EURASIA EN\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-15T08:26:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-15T08:26:15+00:00\" \/>\n<meta name=\"author\" content=\"nika rostiashvili\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"nika rostiashvili\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/12\/15\/superbet-group-begins-a-new-phase-of-development-under-the-super-brand\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/12\/15\/superbet-group-begins-a-new-phase-of-development-under-the-super-brand\/\"},\"author\":{\"name\":\"nika rostiashvili\",\"@id\":\"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0\"},\"headline\":\"Superbet Group Begins a New Phase of Development Under the \u201cSuper\u201d Brand\u00a0\",\"datePublished\":\"2025-12-15T08:26:09+00:00\",\"dateModified\":\"2025-12-15T08:26:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/12\/15\/superbet-group-begins-a-new-phase-of-development-under-the-super-brand\/\"},\"wordCount\":375,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/12\/15\/superbet-group-begins-a-new-phase-of-development-under-the-super-brand\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/12\/press-release-generator-production.avif\",\"keywords\":[\"Adam Lamentowicz\",\"Albert Simsensohn\",\"Blackstone\",\"gaming industry\",\"global expansion\",\"Hans-Holger Albrecht\",\"innovation\",\"rebranding\",\"Sacha Dragic\",\"sports betting\",\"Super\",\"Super Technologies\",\"Superbet Group\",\"technology\"],\"articleSection\":[\"Gambling\",\"News\",\"slider\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sbceurasia.com\/en\/2025\/12\/15\/superbet-group-begins-a-new-phase-of-development-under-the-super-brand\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/12\/15\/superbet-group-begins-a-new-phase-of-development-under-the-super-brand\/\",\"url\":\"https:\/\/sbceurasia.com\/en\/2025\/12\/15\/superbet-group-begins-a-new-phase-of-development-under-the-super-brand\/\",\"name\":\"Superbet Group Begins a New Phase of Development Under the \u201cSuper\u201d Brand\u00a0 - SBC EURASIA EN\",\"isPartOf\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/12\/15\/superbet-group-begins-a-new-phase-of-development-under-the-super-brand\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/12\/15\/superbet-group-begins-a-new-phase-of-development-under-the-super-brand\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/12\/press-release-generator-production.avif\",\"datePublished\":\"2025-12-15T08:26:09+00:00\",\"dateModified\":\"2025-12-15T08:26:15+00:00\",\"author\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0\"},\"description\":\"International gambling conglomerate Superbet Group is rebranding to Super Technologies, or Super for short.\",\"breadcrumb\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/12\/15\/superbet-group-begins-a-new-phase-of-development-under-the-super-brand\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sbceurasia.com\/en\/2025\/12\/15\/superbet-group-begins-a-new-phase-of-development-under-the-super-brand\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/12\/15\/superbet-group-begins-a-new-phase-of-development-under-the-super-brand\/#primaryimage\",\"url\":\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/12\/press-release-generator-production.avif\",\"contentUrl\":\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/12\/press-release-generator-production.avif\",\"width\":960,\"height\":540},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2025\/12\/15\/superbet-group-begins-a-new-phase-of-development-under-the-super-brand\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sbceurasia.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Superbet Group Begins a New Phase of Development Under the \u201cSuper\u201d Brand\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sbceurasia.com\/en\/#website\",\"url\":\"https:\/\/sbceurasia.com\/en\/\",\"name\":\"SBC EURASIA EN\",\"description\":\"SBC EURASIA\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sbceurasia.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0\",\"name\":\"nika rostiashvili\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a6fc38973002f762373f92f910cfe28498ceddc953e76061e3ae8b8afd9144b4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a6fc38973002f762373f92f910cfe28498ceddc953e76061e3ae8b8afd9144b4?s=96&d=mm&r=g\",\"caption\":\"nika rostiashvili\"},\"url\":\"https:\/\/sbceurasia.com\/en\/author\/nika\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Superbet Group Begins a New Phase of Development Under the \u201cSuper\u201d Brand\u00a0 - SBC EURASIA EN","description":"International gambling conglomerate Superbet Group is rebranding to Super Technologies, or Super for short.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sbceurasia.com\/en\/2025\/12\/15\/superbet-group-begins-a-new-phase-of-development-under-the-super-brand\/","og_locale":"en_GB","og_type":"article","og_title":"Superbet Group Begins a New Phase of Development Under the \u201cSuper\u201d Brand\u00a0 - SBC EURASIA EN","og_description":"International gambling conglomerate Superbet Group is rebranding to Super Technologies, or Super for short.","og_url":"https:\/\/sbceurasia.com\/en\/2025\/12\/15\/superbet-group-begins-a-new-phase-of-development-under-the-super-brand\/","og_site_name":"SBC EURASIA EN","article_published_time":"2025-12-15T08:26:09+00:00","article_modified_time":"2025-12-15T08:26:15+00:00","author":"nika rostiashvili","twitter_card":"summary_large_image","twitter_misc":{"Written by":"nika rostiashvili","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sbceurasia.com\/en\/2025\/12\/15\/superbet-group-begins-a-new-phase-of-development-under-the-super-brand\/#article","isPartOf":{"@id":"https:\/\/sbceurasia.com\/en\/2025\/12\/15\/superbet-group-begins-a-new-phase-of-development-under-the-super-brand\/"},"author":{"name":"nika rostiashvili","@id":"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0"},"headline":"Superbet Group Begins a New Phase of Development Under the \u201cSuper\u201d Brand\u00a0","datePublished":"2025-12-15T08:26:09+00:00","dateModified":"2025-12-15T08:26:15+00:00","mainEntityOfPage":{"@id":"https:\/\/sbceurasia.com\/en\/2025\/12\/15\/superbet-group-begins-a-new-phase-of-development-under-the-super-brand\/"},"wordCount":375,"commentCount":0,"image":{"@id":"https:\/\/sbceurasia.com\/en\/2025\/12\/15\/superbet-group-begins-a-new-phase-of-development-under-the-super-brand\/#primaryimage"},"thumbnailUrl":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/12\/press-release-generator-production.avif","keywords":["Adam Lamentowicz","Albert Simsensohn","Blackstone","gaming industry","global expansion","Hans-Holger Albrecht","innovation","rebranding","Sacha Dragic","sports betting","Super","Super Technologies","Superbet Group","technology"],"articleSection":["Gambling","News","slider"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/sbceurasia.com\/en\/2025\/12\/15\/superbet-group-begins-a-new-phase-of-development-under-the-super-brand\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/sbceurasia.com\/en\/2025\/12\/15\/superbet-group-begins-a-new-phase-of-development-under-the-super-brand\/","url":"https:\/\/sbceurasia.com\/en\/2025\/12\/15\/superbet-group-begins-a-new-phase-of-development-under-the-super-brand\/","name":"Superbet Group Begins a New Phase of Development Under the \u201cSuper\u201d Brand\u00a0 - SBC EURASIA EN","isPartOf":{"@id":"https:\/\/sbceurasia.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sbceurasia.com\/en\/2025\/12\/15\/superbet-group-begins-a-new-phase-of-development-under-the-super-brand\/#primaryimage"},"image":{"@id":"https:\/\/sbceurasia.com\/en\/2025\/12\/15\/superbet-group-begins-a-new-phase-of-development-under-the-super-brand\/#primaryimage"},"thumbnailUrl":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/12\/press-release-generator-production.avif","datePublished":"2025-12-15T08:26:09+00:00","dateModified":"2025-12-15T08:26:15+00:00","author":{"@id":"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0"},"description":"International gambling conglomerate Superbet Group is rebranding to Super Technologies, or Super for short.","breadcrumb":{"@id":"https:\/\/sbceurasia.com\/en\/2025\/12\/15\/superbet-group-begins-a-new-phase-of-development-under-the-super-brand\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sbceurasia.com\/en\/2025\/12\/15\/superbet-group-begins-a-new-phase-of-development-under-the-super-brand\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/sbceurasia.com\/en\/2025\/12\/15\/superbet-group-begins-a-new-phase-of-development-under-the-super-brand\/#primaryimage","url":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/12\/press-release-generator-production.avif","contentUrl":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2025\/12\/press-release-generator-production.avif","width":960,"height":540},{"@type":"BreadcrumbList","@id":"https:\/\/sbceurasia.com\/en\/2025\/12\/15\/superbet-group-begins-a-new-phase-of-development-under-the-super-brand\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sbceurasia.com\/en\/"},{"@type":"ListItem","position":2,"name":"Superbet Group Begins a New Phase of Development Under the \u201cSuper\u201d Brand\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/sbceurasia.com\/en\/#website","url":"https:\/\/sbceurasia.com\/en\/","name":"SBC EURASIA EN","description":"SBC EURASIA","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sbceurasia.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0","name":"nika rostiashvili","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a6fc38973002f762373f92f910cfe28498ceddc953e76061e3ae8b8afd9144b4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a6fc38973002f762373f92f910cfe28498ceddc953e76061e3ae8b8afd9144b4?s=96&d=mm&r=g","caption":"nika rostiashvili"},"url":"https:\/\/sbceurasia.com\/en\/author\/nika\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/posts\/11780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/comments?post=11780"}],"version-history":[{"count":1,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/posts\/11780\/revisions"}],"predecessor-version":[{"id":11782,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/posts\/11780\/revisions\/11782"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/media\/11781"}],"wp:attachment":[{"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/media?parent=11780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/categories?post=11780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/tags?post=11780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}