{"id":11906,"date":"2025-12-29T11:31:58","date_gmt":"2025-12-29T11:31:58","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=11906"},"modified":"2025-12-29T11:32:38","modified_gmt":"2025-12-29T11:32:38","slug":"mergers-and-acquisitions-in-the-betting-industry-key-players-of-2025","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2025\/12\/29\/mergers-and-acquisitions-in-the-betting-industry-key-players-of-2025\/","title":{"rendered":"Mergers and Acquisitions in the Betting Industry: Key Players of 2025"},"content":{"rendered":"\n

The global betting and gaming industry is no stranger to mergers and acquisitions,  and neither was 2025. With 2026 fast approaching, SBC News<\/em> takes a look at the biggest M&A deals of the past year.<\/p>\n\n\n\n

Another big year for Flutter<\/strong><\/p>\n\n\n\n

You can\u2019t talk about M&A without talking about FlutterEntertainment<\/strong>, arguably the biggest player in the space each year, every year. Barely a year has gone by in the 2020s that Flutter hasn\u2019t closed an acquisition in another new market.<\/p>\n\n\n\n

The past year saw two. In May, it completed its purchase of a 56% stake in NSX<\/strong>, the operator of Brazil\u2019s popular Betnacional<\/strong> sportsbook. This would become the foundation for Flutter Brazil<\/strong>, the company\u2019s Brazil-focused sports betting proposition, encompassing Betnacional, Betfair<\/strong> and PokerStars<\/strong>.<\/p>\n\n\n\n

Closer to its founding market in Europe, Flutter closed the takeover of Snaitech<\/strong>, an Italian bookmaker, doubling its foothold in the country to two operators \u2013 the other being Sisal<\/strong>, purchased way back in 2021 and integrated in 2022.<\/p>\n\n\n\n

Both acquisitions could prove critical to Flutter, particularly as the increase in UK taxes from next year will likely hit the some $800m-$900m it makes from the UK and Ireland each quarter hard.<\/p>\n\n\n\n

Italy is widely regarded as one of Europe\u2019s most favourable tax regimes while it is also the continent\u2019s second biggest regulated betting market. Meanwhile, Brazil continues to grow, and Flutter stated at the time of the NSX buyout that it expects revenue of at least $200m from its Brazil division by the end of 2025.<\/p>\n\n\n\n

Allwyn enters the big leagues?<\/strong><\/p>\n\n\n\n

Similar to Flutter, Allwyn also doubled up this year. The international lottery operator secured two huge deals which shot its market cap and global reach up several rungs, while also securing a stake in a burgeoning new sector in the process.<\/p>\n\n\n\n

Firstly, back in September the company paid $1.6bn to acquire a 62.3% in PrizePicks<\/strong> in a deal which valued the daily fantasy sports (DFS) platform at $2.5bn. The deal was Allwyn\u2019s biggest M&A to date, and a serious power play by the company in the US.<\/p>\n\n\n\n

Perhaps more significant was what PrizePicks did next. The company secured some regulatory approvals to begin getting in on the burgeoning predictions markets scene in the US \u2013 a space that has also caught the attention of Flutter Entertainment and, more recently, the UK betting exchange Matchbook<\/strong>.<\/p>\n\n\n\n

Acquiring a controlling stake in PrizePicks could prove to be the biggest step forward for Allwyn as it looks to further diversify its product range with stakes in sports, sports betting and gaming, with lottery remaining its lead product.<\/p>\n\n\n\n

As stated above though, this was not Allwyn\u2019s only move this year. The company followed it up with a merger deal with OPAP<\/strong>, one of Greece\u2019s biggest betting companies and operator of that nation\u2019s National Lottery<\/strong>, further adding to its market cap.<\/p>\n\n\n\n

Intralot\u2019s new groove<\/strong><\/p>\n\n\n\n

One of the biggest iGaming companies to emerge from Greece, Intralot has built up a considerable footprint over the years with a presence across Europe and both North and South America.<\/p>\n\n\n\n

This year, the company took its international reach a step further with the acquisition of Bally\u2019s Interactive<\/strong>, the international B2B arm of Bally\u2019s Corporation.\u00a0<\/strong><\/p>\n\n\n\n

The deal had shades of a merger, with Bally\u2019s CEO, Robeson Reeves<\/strong>, stepping in as Intralot CEO towards the end of the year, while the American betting, gaming and entertainment conglomerate also secured a stake in the Greek lottery solutions firm.<\/p>\n\n\n\n

\u201cWe like our profile, huge cash flow, rapidly de-levering, and additive to both our lottery and gaming capabilities,\u201d Reeves told SBC News shortly after the acquisition announcement.<\/p>\n\n\n\n

\u201cIn FY24 alone, the combined entity generated \u20ac416m ($449m) in EBITDA, with over 90% free cash flow conversion. That kind of strength gives us flexibility to pursue growth\u2014including M&A\u2014in a disciplined way.\u201d<\/p>\n\n\n\n

Sportradar\u2019s rocky road to data dominance<\/strong><\/p>\n\n\n\n

Last but not least, we come to one of the biggest sports business stories of the year with big implications for the betting and gaming space \u2013 Sportradar\u2019s acquisition of IMG Arena<\/strong>, the data rights division of IMG<\/strong>.<\/p>\n\n\n\n

Announced in March, the deal was completed in November with\u00a0 Sportradar taking IMG Arena off the hands of Endeavor Group<\/strong>, the owner of the UFC<\/strong> and WWE<\/strong> via its management of TKO Holdings.<\/strong><\/p>\n\n\n\n

The deal significantly expands Sportradar\u2019s already considerable reach in sports data, as the Swiss-based international sportstech company adds tournaments like Major League Soccer (MLS), Wimbledon, the PGA Tour and WTA Tour<\/strong> to its data rights roster.<\/p>\n\n\n\n

This was not an entirely smooth process, however, with the UK\u2019s Competition and Markets Authority (CMA)<\/strong> opening an investigation to ensure the merger completed in accordance with the country\u2019s competition laws \u2013 ultimately green lighting it.<\/p>\n\n\n\n

Don\u2019t forget to subscribe to our Telegram channel!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The global betting and gaming industry is no stranger to mergers and acquisitions,  and neither was 2025. With 2026 fast approaching, SBC News takes a look at the biggest M&A deals of the past year. Another big year for Flutter You can\u2019t talk about M&A without talking about FlutterEntertainment, arguably the biggest player in the […]<\/p>\n","protected":false},"author":7,"featured_media":11907,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[4,5,1,564],"tags":[3187,10350,8767,4147,9848,15139,724,15138,9850,868,2818,6171,1038,3235,10258,9530,10468,3605,8736,1522,14758,2116,9446,503,62,15140],"class_list":["post-11906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-betting","category-gambling","category-news","category-slider","tag-allwyn","tag-ballys-corporation","tag-ballys-interactive","tag-betfair","tag-betnacional","tag-betting-deals","tag-endeavor-group","tag-expansion-into-new-markets","tag-flutter-brazil","tag-flutter-entertainment","tag-gaming-industry","tag-img","tag-img-arena","tag-intralot","tag-matchbook","tag-mergers-and-acquisitions","tag-nsx","tag-online-gaming","tag-opap","tag-pokerstars","tag-prizepicks","tag-sisal","tag-snaitech","tag-sportradar","tag-sports-betting","tag-sportstech"],"yoast_head":"\nMergers and Acquisitions in the Betting Industry: Key Players of 2025 - SBC EURASIA EN<\/title>\n<meta name=\"description\" content=\"The global betting and gaming industry is no stranger to mergers and acquisitions,\u00a0 and neither was 2025. 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