{"id":12004,"date":"2026-01-14T12:05:42","date_gmt":"2026-01-14T12:05:42","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=12004"},"modified":"2026-01-14T12:05:45","modified_gmt":"2026-01-14T12:05:45","slug":"super-group-shuts-down-betway-in-portugal-to-optimize-costs","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2026\/01\/14\/super-group-shuts-down-betway-in-portugal-to-optimize-costs\/","title":{"rendered":"Super Group shuts down Betway in Portugal to optimize costs"},"content":{"rendered":"\n

Betway<\/strong> has shut up shop in Portugal, with the licences the sportsbook held with the national regulator cancelled as it winds down operations.<\/p>\n\n\n\n

A statement issued by the Servi\u00e7o de Regula\u00e7\u00e3o e Inspe\u00e7\u00e3o de Jogos (SRIJ)<\/strong> confirmed that the the Super Group<\/strong>-owned sportsbook licences had been revoked upon request.<\/p>\n\n\n\n

These licences covered online sports betting and online gaming, and were held by GM Gaming Ltd<\/strong>, the Malta-based operating company behind Betway.pt.<\/strong><\/p>\n\n\n\n

GM Gaming<\/strong> has held licences for the company in four jurisdictions \u2013 Malta, Portugal, Italy and France. Betway Global, also headquartered in Malta, sportsbook active in various other countries including Argentina, Canada, Germany and Poland, among others.<\/p>\n\n\n\n

A Betway spokesperson told SBC News<\/em>: \u201cAs a global business listed on the NYSE we take great care to continually evaluate all markets and their performance in relation to our targets.<\/p>\n\n\n\n

\u201cAfter a thorough review we have decided to relinquish our license in Portugal in order to focus on existing markets and growth areas with more potential.\u201d<\/p>\n\n\n\n

What\u2019s new in Portugal?<\/strong><\/p>\n\n\n\n

The same day that it announced Betway\u2019s exit from the market, the SRIJ also provided a snapshot into the dynamics of the market the sportsbook is withdrawing from in its Q3 2025 report.<\/p>\n\n\n\n

As of 9 January 2026, there were 18 licensed betting and gaming operators in Portugal, holding a total of 32 licences between them. Of these licences, 13 were for sports betting, 18 for online gaming, and one for bingo.<\/p>\n\n\n\n

The market attracted a total of 4.9 million customers in Q3, a 7.8% increase from the year prior, with 208,500 new accounts created with the 18 licensed operators \u2013 though this was 22.7% less than the year prior.<\/p>\n\n\n\n

The number of self-excluded customers also rose by 23.9% to 342,000, showing that Portugal continues to battle with issues around player protection and problem gambling just as much as other European nations.<\/p>\n\n\n\n

Another comparative with the likes of the UK, Netherlands, Germany and the Nordics is the presence of illegal operators in Portugal\u2019s market. During 2025, the SRIJ issued 53 notifications for closure, blocked 130 websites, and made four reports to the Public Prosecutor\u2019s Office.<\/strong><\/p>\n\n\n\n

In the midst of all this, the Portuguese betting market continues to grow. The sector saw revenue growth of \u20ac297.1m ($347.6m) in gross revenue from betting and gaming activity, up 11.6% from Q2 2025.<\/p>\n\n\n\n

So, why might Betway have decided to call it quits on this market?<\/p>\n\n\n\n

Super Group\u2019s international outlook<\/strong><\/p>\n\n\n\n

This is not the first time Super Group has decided to exit a market in recent years, or in the case of Brazil deciding not to launch in a high-profile, high-value market capturing the attention of many of its competitors.<\/p>\n\n\n\n

The NYSE<\/strong> gaming group began\u00a0winding down its presence in the US in summer 2024, starting with the Betway sportsbook in nine states. The firm had placed US operations under strategic review after incurring losses of \u20ac11m ($12.87m) in 2023.<\/p>\n\n\n\n

This process was completed in 2025 when Spin<\/strong>, Super Group\u2019s casino brand, finally wound down its US presence. The company remains active in Canada, however, and the firm continues to perform well in Ontario according to quarterly financial statements.<\/p>\n\n\n\n

Neal Menashe<\/strong>, Super Group CEO, told SBC News last year: \u201cWe are driven to make successful entries into markets, but we also know when to cut our losses, and occasionally have to do so.<\/p>\n\n\n\n

\u201cWe have close to three decades of experience in operating in multiple markets globally, and it gives us the insight to make strategic choices better than most of our competitors. Our range of podium positions in African markets and our recent exit from the US market is testament to this approach.\u201d<\/p>\n\n\n\n

Africa has become a big focus for Super Group and particularly for Betway, which counts South Africa as one of its core markets. Betting is going through a boom in South Africa according to official government figures, and Betway has been eyeing up opportunities in other African markets like Botswana.<\/p>\n\n\n\n

Adjusting resources to drive expansion efforts in continents like Africa could be a motivating factor behind Betway\u2019s Portugal withdrawal as taxes and compliance controls in West European markets chokes margin on profitability and ROI \u2013 the principal metrics Super Group values in its PLC growth strategy.<\/p>\n\n\n\n

However, the situation in the UK could be another reason. Taxes on online gaming are set to go up from 21% to 40% in April this year. The UK remains a core market for Super Group, particularly for Betway, and so the firm may be looking at ways to offset costs in its international portfolio to help cushion the blow of forthcoming British taxes.<\/p>\n\n\n\n

Don\u2019t forget to subscribe to our Telegram channel!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Betway has shut up shop in Portugal, with the licences the sportsbook held with the national regulator cancelled as it winds down operations. A statement issued by the Servi\u00e7o de Regula\u00e7\u00e3o e Inspe\u00e7\u00e3o de Jogos (SRIJ) confirmed that the the Super Group-owned sportsbook licences had been revoked upon request. These licences covered online sports betting […]<\/p>\n","protected":false},"author":7,"featured_media":12005,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[5,1],"tags":[231,1173,52,4256,15290,137,15292,90,15289,15291,157,14708,99,713,11055,8933,160,230],"class_list":["post-12004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gambling","category-news","tag-africa","tag-argentina","tag-betting","tag-betway","tag-betway-global","tag-canada","tag-cost-optimization","tag-europe","tag-gm-gaming-ltd","tag-international-strategy","tag-licenses","tag-market-exit","tag-online-casino","tag-portugal","tag-srij","tag-super-group","tag-taxes","tag-usa"],"yoast_head":"\nSuper Group shuts down Betway in Portugal to optimize costs - SBC EURASIA EN<\/title>\n<meta name=\"description\" content=\"Betway has shut up shop in Portugal, with the licences the sportsbook held with the national regulator cancelled as it winds down operations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2026\/01\/14\/super-group-shuts-down-betway-in-portugal-to-optimize-costs\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Super Group shuts down Betway in Portugal to optimize costs - 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