Italy has reported a \u201cstable, as anticipated\u201d start to its new online gambling regime, as the market welcomed 46 online licences into full operation during December 2025.<\/p>\n\n\n\n
Italy\u2019s Customs and Monopolies Agency (ADM)<\/strong> has disclosed the first headline figures for December 2025, marking the first full month of activity under the country\u2019s restructured online licensing framework.<\/p>\n\n\n\n As detailed by Italian gambling news source\u00a0AgiproNews<\/em> the disclosures highlighted \u201c an expected contrasts across verticals\u201c, as the online casino segment continued its upward trajectory while online sportsbook activity recorded a short-term contraction linked to the market reset.<\/p>\n\n\n\n Online Casinos: the growth engine<\/strong><\/p>\n\n\n\n By the end of December, online casinos recorded a gross gaming revenue (GGR) of \u20ac333.7\u202fmillion ($364\u202fmillion), marking an 18% increase compared to \u20ac282\u202fmillion ($318\u202fmillion) a year earlier.<\/p>\n\n\n\n Strong December results capped off a successful year for the segment, with total online casino spending in 2025 reaching \u20ac3.2\u202fbillion ($3.62\u202fbillion), up from \u20ac2.8\u202fbillion ($3.17\u202fbillion) in 2024 \u2014 a 15.8% growth. Casino products remained Italy\u2019s most popular online vertical, far ahead of online sports betting (\u20ac1.7\u202fbillion \/ $1.92\u202fbillion) and poker (\u20ac190\u202fmillion \/ $215\u202fmillion) for the full year.<\/p>\n\n\n\n In terms of market share by spend, Lottomatica<\/strong> retained its leadership position, accounting for around 31% of total online casino spending. Flutter Entertainment\u2019s<\/strong> Italian unit \u2014 comprising Sisal, Snai, PokerStars, Tombola<\/strong> and Betfair<\/strong> followed in second place with a combined market share of approximately 26.5%.<\/p>\n\n\n\n Other operators featuring within the top tier included Eurobet (Entain), 888 (Evoke), E-play 24(Grupo CIRSA) <\/strong>and StarCasin\u00f2 (Betsson).<\/strong><\/p>\n\n\n\n Slots continued to dominate casino play, generating more than \u20ac215m ($243m) in December, equivalent to around 65% of total casino spending for the month. <\/p>\n\n\n\n Data from market-intelligence platform\u00a0iGamingTracker indicates that Novomatic\u2019s<\/strong> Book of Ra<\/em> remained the most prominent slot title, followed by Play\u2019n GO\u2019s<\/strong> Book of Dead<\/em> and Amusnet\u2019s<\/strong> Shining Crown.<\/em> At supplier level, Pragmatic Play <\/strong>led slot content distribution, ahead of Playtech<\/strong> and Games Global.<\/strong><\/p>\n\n\n\n Bookmakers adjust to new orders<\/strong><\/p>\n\n\n\n By contrast, Italy\u2019s online betting market experienced a weaker December as the new regime bedded in. Total betting spend for the month stood at \u20ac126.6m ($153m), down 18.8% year-on-year from \u20ac155.9m($176.3m) in December 2024.<\/p>\n\n\n\n ADM also reported a 4% decline in betting turnover, with stakes totalling \u20ac1.2bn ($1.36m). The sharper fall in revenue compared with wagering reflects margin compression during the transition period. A short-term contraction had been widely anticipated following the reduction in licensed operators and the migration to new platforms, with industry observers expecting a phase of consolidation before stabilisation.<\/p>\n\n\n\n Despite the downturn, Lottomatica retained its leading position in online betting, holding a 30.8% share of monthly spending, broadly in line with its position a year earlier. Sisal strengthened its standing, increasing its market share to 18.3% from 17.1%, while Snaitech completed the podium with 11.2%, up from 10.5% year-on-year.<\/p>\n\n\n\n Further down the market, a mixed picture emerged. Operators such as Scommettendo (DaznBet)<\/strong> and Domus Bet <\/strong>remained broadly stable, while limited growth was recorded by brands including Betsson Group, PokerStars <\/strong>and Eurobet<\/strong>, reflecting ongoing redistribution of share within a contracting market.<\/p>\n\n\n\n The sportsbook segment in particular has been impacted by a sharp reduction in licensed participation, with more than 300 previously listed domains consolidated into 46 active concessions under the new framework. <\/p>\n\n\n\n Notable withdrawals following the regime change include Super Group\u2019s Betway<\/strong>, and Kindred Group\u2019s Unibet<\/strong>, both of which chose not to renew their licences with ADM.<\/p>\n\n\n\n Reorganisation decree still in-play <\/strong><\/p>\n\n\n\n