{"id":12043,"date":"2026-01-20T11:47:13","date_gmt":"2026-01-20T11:47:13","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=12043"},"modified":"2026-01-20T11:47:18","modified_gmt":"2026-01-20T11:47:18","slug":"rising-demand-betby-expands-coverage-of-traditional-and-esports-markets","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2026\/01\/20\/rising-demand-betby-expands-coverage-of-traditional-and-esports-markets\/","title":{"rendered":"Rising Demand: Betby Expands Coverage of Traditional and Esports Markets"},"content":{"rendered":"\n<p><strong>Betby<\/strong> has further expanded the coverage of its <strong>Betting Tips <\/strong>tool, an API designed to provide betting advice and guidance to customers, to now cover 40 different markets.<\/p>\n\n\n\n<p>The tool covers 24 real sports and 16 different esports disciplines, encompassing over 40,000 events per month and delivered in 30 different languages.<\/p>\n\n\n\n<p>Traditional sports covered include football, both codes of rugby, boxing, darts, snooker, American football, MMA, beach volleyball, badminton and chess, among others.<\/p>\n\n\n\n<p>New esports disciplines added to the product include <em>Overwatch 2, WarCraft III, King of Glory, Arena of Valor, StarCraft II, Crossfire, Call of Duty, Rocket League, StarCraft: Brood War, Age of Empires, Halo, Standoff 2, Deadlock, and GeoGuessr.<\/em><\/p>\n\n\n\n<p>Esports has traditionally been a core product for Betby, with the <strong>Betby.Games<\/strong> portfolio repeatedly making quarterly gains. The firm\u2019s last report, covering Q3 2025, saw 8.45% year-over-year increase in esports GGR, driven by a 6.18% increase in bets placed.<\/p>\n\n\n\n<p>As well as adding new products, Betby asserts that it has strengthened coverage of its historic esports portfolio, including <em>League of Legends, Valorant, Mobile Legends, and Rainbow Six, <\/em>due to ongoing demand for these betting markets.<\/p>\n\n\n\n<p>\u201cOur goal with Betting Tips was never just to tick a box,\u201d said <strong>Danil Emelyanov<\/strong>, Head of AI Labs at BETBY.&nbsp; \u201cWe kept expanding it because operators kept asking for more coverage.<\/p>\n\n\n\n<p>\u201cNow it spans both sports and esports at a level we don\u2019t really see elsewhere, and it\u2019s something our partners can genuinely use to drive engagement.<\/p>\n\n\n\n<p>\u201cIt\u2019s built to be flexible, so operators can localise it and scale it quickly based on what their players actually want.\u201d<\/p>\n\n\n\n<p>As noted above, chess is one of Betby\u2019s core disciplines and over the past year has played a central role in its mission to bridge the gap between traditional sports verticals, niche sports and esports.<\/p>\n\n\n\n<p>The company believes that there is strong cross-vertical appeal for chess, including it in the Esports World Cup for this reason. The company intends to showcase its commitment to chess next week at the ICE trade show, hosting an event featuring <strong>Magnus Carlsen, Hikaru Nakamura <\/strong>and<strong> Levy Rozman.<\/strong><\/p>\n\n\n\n<p>Don\u2019t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Betby has further expanded the coverage of its Betting Tips tool, an API designed to provide betting advice and guidance to customers, to now cover 40 different markets. The tool covers 24 real sports and 16 different esports disciplines, encompassing over 40,000 events per month and delivered in 30 different languages. Traditional sports covered include [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":12044,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[4,6,1],"tags":[2705,8435,52,15329,11958,148,1582,3003,64,15330],"class_list":["post-12043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-betting","category-esports","category-news","tag-betby","tag-betby-games","tag-betting","tag-betting-tips","tag-danil-emelyanov","tag-esports","tag-expansion","tag-localization","tag-sports","tag-traditional-sports"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rising Demand: Betby Expands Coverage of Traditional and Esports Markets - SBC EURASIA EN<\/title>\n<meta name=\"description\" content=\"Betby has further expanded the coverage of its Betting Tips tool, an API designed to provide betting advice and guidance to customers, to now cover 40 different markets.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2026\/01\/20\/rising-demand-betby-expands-coverage-of-traditional-and-esports-markets\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rising Demand: Betby Expands Coverage of Traditional and Esports Markets - SBC EURASIA EN\" \/>\n<meta property=\"og:description\" content=\"Betby has further expanded the coverage of its Betting Tips tool, an API designed to provide betting advice and guidance to customers, to now cover 40 different markets.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sbceurasia.com\/en\/2026\/01\/20\/rising-demand-betby-expands-coverage-of-traditional-and-esports-markets\/\" \/>\n<meta property=\"og:site_name\" content=\"SBC EURASIA EN\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-20T11:47:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-20T11:47:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2026\/01\/Betby-extends-coverage-of-traditional-and-esports-citing-growing-demand.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"660\" \/>\n\t<meta property=\"og:image:height\" content=\"330\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"nika rostiashvili\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"nika rostiashvili\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/01\/20\/rising-demand-betby-expands-coverage-of-traditional-and-esports-markets\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/01\/20\/rising-demand-betby-expands-coverage-of-traditional-and-esports-markets\/\"},\"author\":{\"name\":\"nika rostiashvili\",\"@id\":\"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0\"},\"headline\":\"Rising Demand: Betby Expands Coverage of Traditional and Esports Markets\",\"datePublished\":\"2026-01-20T11:47:13+00:00\",\"dateModified\":\"2026-01-20T11:47:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/01\/20\/rising-demand-betby-expands-coverage-of-traditional-and-esports-markets\/\"},\"wordCount\":364,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/01\/20\/rising-demand-betby-expands-coverage-of-traditional-and-esports-markets\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2026\/01\/Betby-extends-coverage-of-traditional-and-esports-citing-growing-demand.jpg\",\"keywords\":[\"Betby\",\"Betby.Games\",\"betting\",\"Betting Tips\",\"Danil Emelyanov\",\"eSports\",\"expansion\",\"localization\",\"sports\",\"Traditional Sports\"],\"articleSection\":[\"Betting\",\"Esports\",\"News\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sbceurasia.com\/en\/2026\/01\/20\/rising-demand-betby-expands-coverage-of-traditional-and-esports-markets\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/01\/20\/rising-demand-betby-expands-coverage-of-traditional-and-esports-markets\/\",\"url\":\"https:\/\/sbceurasia.com\/en\/2026\/01\/20\/rising-demand-betby-expands-coverage-of-traditional-and-esports-markets\/\",\"name\":\"Rising Demand: Betby Expands Coverage of Traditional and Esports Markets - SBC EURASIA EN\",\"isPartOf\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/01\/20\/rising-demand-betby-expands-coverage-of-traditional-and-esports-markets\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/01\/20\/rising-demand-betby-expands-coverage-of-traditional-and-esports-markets\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2026\/01\/Betby-extends-coverage-of-traditional-and-esports-citing-growing-demand.jpg\",\"datePublished\":\"2026-01-20T11:47:13+00:00\",\"dateModified\":\"2026-01-20T11:47:18+00:00\",\"author\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0\"},\"description\":\"Betby has further expanded the coverage of its Betting Tips tool, an API designed to provide betting advice and guidance to customers, to now cover 40 different markets.\",\"breadcrumb\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/01\/20\/rising-demand-betby-expands-coverage-of-traditional-and-esports-markets\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sbceurasia.com\/en\/2026\/01\/20\/rising-demand-betby-expands-coverage-of-traditional-and-esports-markets\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/01\/20\/rising-demand-betby-expands-coverage-of-traditional-and-esports-markets\/#primaryimage\",\"url\":\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2026\/01\/Betby-extends-coverage-of-traditional-and-esports-citing-growing-demand.jpg\",\"contentUrl\":\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2026\/01\/Betby-extends-coverage-of-traditional-and-esports-citing-growing-demand.jpg\",\"width\":660,\"height\":330},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/01\/20\/rising-demand-betby-expands-coverage-of-traditional-and-esports-markets\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sbceurasia.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Rising Demand: Betby Expands Coverage of Traditional and Esports Markets\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sbceurasia.com\/en\/#website\",\"url\":\"https:\/\/sbceurasia.com\/en\/\",\"name\":\"SBC EURASIA EN\",\"description\":\"SBC EURASIA\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sbceurasia.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0\",\"name\":\"nika rostiashvili\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a6fc38973002f762373f92f910cfe28498ceddc953e76061e3ae8b8afd9144b4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a6fc38973002f762373f92f910cfe28498ceddc953e76061e3ae8b8afd9144b4?s=96&d=mm&r=g\",\"caption\":\"nika rostiashvili\"},\"url\":\"https:\/\/sbceurasia.com\/en\/author\/nika\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Rising Demand: Betby Expands Coverage of Traditional and Esports Markets - SBC EURASIA EN","description":"Betby has further expanded the coverage of its Betting Tips tool, an API designed to provide betting advice and guidance to customers, to now cover 40 different markets.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sbceurasia.com\/en\/2026\/01\/20\/rising-demand-betby-expands-coverage-of-traditional-and-esports-markets\/","og_locale":"en_GB","og_type":"article","og_title":"Rising Demand: Betby Expands Coverage of Traditional and Esports Markets - SBC EURASIA EN","og_description":"Betby has further expanded the coverage of its Betting Tips tool, an API designed to provide betting advice and guidance to customers, to now cover 40 different markets.","og_url":"https:\/\/sbceurasia.com\/en\/2026\/01\/20\/rising-demand-betby-expands-coverage-of-traditional-and-esports-markets\/","og_site_name":"SBC EURASIA EN","article_published_time":"2026-01-20T11:47:13+00:00","article_modified_time":"2026-01-20T11:47:18+00:00","og_image":[{"width":660,"height":330,"url":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2026\/01\/Betby-extends-coverage-of-traditional-and-esports-citing-growing-demand.jpg","type":"image\/jpeg"}],"author":"nika rostiashvili","twitter_card":"summary_large_image","twitter_misc":{"Written by":"nika rostiashvili","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sbceurasia.com\/en\/2026\/01\/20\/rising-demand-betby-expands-coverage-of-traditional-and-esports-markets\/#article","isPartOf":{"@id":"https:\/\/sbceurasia.com\/en\/2026\/01\/20\/rising-demand-betby-expands-coverage-of-traditional-and-esports-markets\/"},"author":{"name":"nika rostiashvili","@id":"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0"},"headline":"Rising Demand: Betby Expands Coverage of Traditional and Esports Markets","datePublished":"2026-01-20T11:47:13+00:00","dateModified":"2026-01-20T11:47:18+00:00","mainEntityOfPage":{"@id":"https:\/\/sbceurasia.com\/en\/2026\/01\/20\/rising-demand-betby-expands-coverage-of-traditional-and-esports-markets\/"},"wordCount":364,"commentCount":0,"image":{"@id":"https:\/\/sbceurasia.com\/en\/2026\/01\/20\/rising-demand-betby-expands-coverage-of-traditional-and-esports-markets\/#primaryimage"},"thumbnailUrl":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2026\/01\/Betby-extends-coverage-of-traditional-and-esports-citing-growing-demand.jpg","keywords":["Betby","Betby.Games","betting","Betting Tips","Danil Emelyanov","eSports","expansion","localization","sports","Traditional Sports"],"articleSection":["Betting","Esports","News"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/sbceurasia.com\/en\/2026\/01\/20\/rising-demand-betby-expands-coverage-of-traditional-and-esports-markets\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/sbceurasia.com\/en\/2026\/01\/20\/rising-demand-betby-expands-coverage-of-traditional-and-esports-markets\/","url":"https:\/\/sbceurasia.com\/en\/2026\/01\/20\/rising-demand-betby-expands-coverage-of-traditional-and-esports-markets\/","name":"Rising Demand: Betby Expands Coverage of Traditional and Esports Markets - SBC EURASIA EN","isPartOf":{"@id":"https:\/\/sbceurasia.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sbceurasia.com\/en\/2026\/01\/20\/rising-demand-betby-expands-coverage-of-traditional-and-esports-markets\/#primaryimage"},"image":{"@id":"https:\/\/sbceurasia.com\/en\/2026\/01\/20\/rising-demand-betby-expands-coverage-of-traditional-and-esports-markets\/#primaryimage"},"thumbnailUrl":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2026\/01\/Betby-extends-coverage-of-traditional-and-esports-citing-growing-demand.jpg","datePublished":"2026-01-20T11:47:13+00:00","dateModified":"2026-01-20T11:47:18+00:00","author":{"@id":"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0"},"description":"Betby has further expanded the coverage of its Betting Tips tool, an API designed to provide betting advice and guidance to customers, to now cover 40 different markets.","breadcrumb":{"@id":"https:\/\/sbceurasia.com\/en\/2026\/01\/20\/rising-demand-betby-expands-coverage-of-traditional-and-esports-markets\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sbceurasia.com\/en\/2026\/01\/20\/rising-demand-betby-expands-coverage-of-traditional-and-esports-markets\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/sbceurasia.com\/en\/2026\/01\/20\/rising-demand-betby-expands-coverage-of-traditional-and-esports-markets\/#primaryimage","url":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2026\/01\/Betby-extends-coverage-of-traditional-and-esports-citing-growing-demand.jpg","contentUrl":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2026\/01\/Betby-extends-coverage-of-traditional-and-esports-citing-growing-demand.jpg","width":660,"height":330},{"@type":"BreadcrumbList","@id":"https:\/\/sbceurasia.com\/en\/2026\/01\/20\/rising-demand-betby-expands-coverage-of-traditional-and-esports-markets\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sbceurasia.com\/en\/"},{"@type":"ListItem","position":2,"name":"Rising Demand: Betby Expands Coverage of Traditional and Esports Markets"}]},{"@type":"WebSite","@id":"https:\/\/sbceurasia.com\/en\/#website","url":"https:\/\/sbceurasia.com\/en\/","name":"SBC EURASIA EN","description":"SBC EURASIA","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sbceurasia.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0","name":"nika rostiashvili","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a6fc38973002f762373f92f910cfe28498ceddc953e76061e3ae8b8afd9144b4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a6fc38973002f762373f92f910cfe28498ceddc953e76061e3ae8b8afd9144b4?s=96&d=mm&r=g","caption":"nika rostiashvili"},"url":"https:\/\/sbceurasia.com\/en\/author\/nika\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/posts\/12043","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/comments?post=12043"}],"version-history":[{"count":1,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/posts\/12043\/revisions"}],"predecessor-version":[{"id":12045,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/posts\/12043\/revisions\/12045"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/media\/12044"}],"wp:attachment":[{"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/media?parent=12043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/categories?post=12043"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/tags?post=12043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}