{"id":12216,"date":"2026-02-10T07:37:18","date_gmt":"2026-02-10T07:37:18","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=12216"},"modified":"2026-02-10T07:37:22","modified_gmt":"2026-02-10T07:37:22","slug":"new-seo-trends-and-user-search-behavior-take-center-stage-at-sbc-summit-malta","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2026\/02\/10\/new-seo-trends-and-user-search-behavior-take-center-stage-at-sbc-summit-malta\/","title":{"rendered":"New SEO Trends and User Search Behavior Take Center Stage at SBC Summit Malta"},"content":{"rendered":"\n<p>At <strong>SBC Summit Malta<\/strong>, panel discussions and hands-on workshops will focus on how to stay competitive in search engine optimization (SEO) amid the rise of artificial intelligence and changing user search behavior, as well as how SEO is expected to evolve by 2026.<\/p>\n\n\n\n<p>This year\u2019s event will take place from April 28 to 30 at the <strong>InterContinental<\/strong> Hotel, bringing together around 6,000 industry professionals. The program spans two days: the first day features panel discussions, while the second day offers practical workshops, allowing attendees to explore key topics in greater depth.<\/p>\n\n\n\n<p>\u201cToo many in the industry still treat SEO as a marketing add-on, when it can directly impact revenue if it\u2019s neglected or done poorly,\u201d said <strong>Rasmus Sojmark,<\/strong> CEO and Founder of SBC. \u201cThat\u2019s why we\u2019re bringing in the experts to expose the real risks and show iGaming businesses how to rank sustainably.\u201d<\/p>\n\n\n\n<p>On the first day of the conference, <strong>Ivana Flynn<\/strong>, Head of SEO and Strategy at <strong>online.casino<\/strong>, will lead a series of three sessions focused on the key factors shaping search in 2026. From defending against negative SEO to analyzing the use of black hat tactics, attendees will receive practical guidance for effective website promotion and improving search engine rankings.<\/p>\n\n\n\n<p>Three Thematic SEO Sessions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Negative SEO on the Rise: Featuring <strong>Maria Sayapina<\/strong> (Director of SEO, <strong>Find.co<\/strong>) and <strong>Sean Bianco <\/strong>(Co-Founder, <strong>Gain Changer<\/strong>)<\/li>\n\n\n\n<li>Black Hat SEO: What\u2019s Working, What\u2019s Risky and What Still Pays: Featuring <strong>Conrad Bugeja <\/strong>(Head of SEO at <strong>LiveScore Group<\/strong>) and <strong>Mile Davchevski<\/strong> (Head of SEO, <strong>Rhino Entertainment<\/strong>)<\/li>\n\n\n\n<li>Ask Me Anything: Featuring <strong>Daniel Lux<\/strong> (SEO <strong>Strategist<\/strong>) and <strong>Alan Cladx<\/strong> (Co-Founder &amp; CEO, <strong>AquaPony<\/strong>)<\/li>\n<\/ul>\n\n\n\n<p>On the second day, the focus shifts from theory to practice with interactive SEO workshops designed to help attendees apply their knowledge in real-world scenarios.<\/p>\n\n\n\n<p>In markets where website visibility directly impacts revenue, black hat SEO remains a factor that cannot be ignored despite potential long-term risks. In the session <em>\u201cInside Black-Hat SEO: How It Works (and How Safe It Really Is)\u201d<\/em>, SEO strategist <strong>Daniel Lux <\/strong>will explain key black hat techniques and demonstrate their use in real search environments. Attendees will gain practical frameworks to identify risky practices and make informed decisions without compromising long-term visibility or trust.<\/p>\n\n\n\n<p>The use of automated models in SEO has rapidly moved from a fringe tactic to a defining factor in modern search behavior. In the session <em>\u201cAI Manipulation: How Machines Are Rewriting the SERPs\u201d<\/em>, <strong>Alan Cladx<\/strong>, Co-Founder and CEO of <strong>AquaPony<\/strong>, will examine how AI impacts website authority and rankings and why these methods are so effective. Through real-world examples, attendees will better understand how AI is reshaping traditional search and whether to adopt these tools or compete against them.<\/p>\n\n\n\n<p>Continuing the discussion on AI\u2019s impact, the workshop<em> \u201cScaling High-Volume Content Operations with AI Automation\u201d <\/em>will show how marketing teams and affiliates are using AI to streamline content production. Led by <strong>Victoria Olsina,<\/strong> Fractional Head of Web3 SEO &amp; AI Marketing at <strong>Mezo<\/strong>, participants will see real-world workflows that highlight where automation delivers the greatest benefits and learn how to scale SEO content efficiently without compromising quality or compliance.<\/p>\n\n\n\n<p>The SEO program at SBC Summit Malta 2026 is designed for teams that rely on search to drive business growth, combining strategic insights with hands-on learning. Attendees will leave with practical frameworks they can apply immediately \u2014 from protecting rankings to smarter scaling in an AI-driven search landscape.<\/p>\n\n\n\n<p>Don\u2019t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At SBC Summit Malta, panel discussions and hands-on workshops will focus on how to stay competitive in search engine optimization (SEO) amid the rise of artificial intelligence and changing user search behavior, as well as how SEO is expected to evolve by 2026. This year\u2019s event will take place from April 28 to 30 at [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":12217,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[35,5,1],"tags":[512,15601,15600,15602,13800,3849,105,254,423,11157,592],"class_list":{"0":"post-12216","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-events","8":"category-gambling","9":"category-news","10":"tag-ai","11":"tag-black-hat-seo","12":"tag-content-automation","13":"tag-content-marketing","14":"tag-digital-marketing","16":"tag-igaming","17":"tag-marketing","18":"tag-rasmus-sojmark","19":"tag-sbc-summit-malta","20":"tag-seo"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New SEO Trends and User Search Behavior Take Center Stage at SBC Summit Malta - 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