{"id":12223,"date":"2026-02-10T07:50:10","date_gmt":"2026-02-10T07:50:10","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=12223"},"modified":"2026-02-10T07:50:14","modified_gmt":"2026-02-10T07:50:14","slug":"smh-global-and-setanta-sports-eurasia-renew-representation-agreement-in-uzbekistan","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2026\/02\/10\/smh-global-and-setanta-sports-eurasia-renew-representation-agreement-in-uzbekistan\/","title":{"rendered":"SMH Global and Setanta Sports Eurasia Renew Representation Agreement in Uzbekistan"},"content":{"rendered":"\n<p><strong><em>The renewed agreement confirms that the Tbilisi-based international consultancy SMH Global will continue to support Setanta in its commercial and strategic activities in the rapidly growing sports media market.<\/em><\/strong><\/p>\n\n\n\n<p><strong>Setanta Sports Eurasia <\/strong>has extended its long-term partnership with <strong>SMH Global<\/strong>, reaffirming the Tbilisi-based consultancy as the broadcaster\u2019s official representative in <strong>Uzbekistan <\/strong>until 2030.<\/p>\n\n\n\n<p>The extension formalizes a multi-year collaboration, covering the development of commercial projects, local market strategy, and the distribution of Setanta\u2019s sports rights portfolio across the country.<\/p>\n\n\n\n<p>SMH Global is responsible for supporting partnerships, advising on monetization opportunities, and assisting in expanding Setanta\u2019s presence across linear channels, its OTT platform, and social media.<\/p>\n\n\n\n<p><strong>Lasha Machavariani<\/strong>, Founder of SMH Global, stated that the renewed agreement reflects the companies\u2019 shared commitment to long-term growth in the region.<\/p>\n\n\n\n<p>\u201cOur role as the representative of the undoubtedly #1 sports broadcaster of the region allows us to harness innovative strategies that not only boost brand recognition but also foster sustainable business growth in this dynamic region. Together, we\u2019re poised to elevate the sports viewing and engaging experience for fans across Uzbekistan,\u201d he said.&nbsp;<\/p>\n\n\n\n<p>\u201cWe are very happy to have a solid and strong partnership with our local partners in Uzbekistan, and we look forward to continuing our work with them in the future.\u201d<\/p>\n\n\n\n<p>Uzbekistan is gradually becoming a key market for international sports broadcasters due to growing audience interest and a rapidly developing media landscape. Setanta holds rights to a wide range of major global sporting events across Eurasia, including the <strong>English Premier League, NBA, UFC, Formula 1, La Liga, Serie A, <\/strong>and<strong> Ligue 1.<\/strong><\/p>\n\n\n\n<p><strong>Bacha Malazonia<\/strong>, CEO of Setanta Sports Eurasia, highlighted the consultancy\u2019s important role in navigating the local market.<\/p>\n\n\n\n<p>\u201cSMH Global has been an invaluable partner in navigating the complexities of Uzbekistan\u2019s sports landscape,\u201d he said. \u201cExtending our collaboration in Uzbekistan aligns perfectly with our mission to bring world-class sports content to emerging markets.\u201d<\/p>\n\n\n\n<p>The companies\u2019 partnership predates Setanta\u2019s acquisition by its current owner in 2021, with SMH Global involved in the transition and subsequent expansion of the broadcaster\u2019s presence across Eastern Europe, Central Asia, and the Caucasus.<\/p>\n\n\n\n<p>The renewed agreement signals continued investment in Uzbekistan, where competition for premium sports rights and digital distribution has intensified.<\/p>\n\n\n\n<p>Don\u2019t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The renewed agreement confirms that the Tbilisi-based international consultancy SMH Global will continue to support Setanta in its commercial and strategic activities in the rapidly growing sports media market. Setanta Sports Eurasia has extended its long-term partnership with SMH Global, reaffirming the Tbilisi-based consultancy as the broadcaster\u2019s official representative in Uzbekistan until 2030. The extension [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":12224,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[1,564,12],"tags":[459,9956,928,15607,120,228,109,63,15606,56,932,5527,64,12450,1472],"class_list":["post-12223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-slider","category-sport","tag-bacha-malazonia","tag-caucasus","tag-central-asia","tag-digital-distribution","tag-eastern-europe","tag-investment","tag-lasha-machavariani","tag-media","tag-media-market","tag-partnership","tag-setanta-sports-eurasia","tag-smh-global","tag-sports","tag-sports-rights","tag-uzbekistan"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SMH Global and Setanta Sports Eurasia Renew Representation Agreement in Uzbekistan - SBC EURASIA EN<\/title>\n<meta name=\"description\" content=\"The renewed agreement confirms that SMH Global will continue to support Setanta in its commercial and strategic activities in the rapidly growing sports media market.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2026\/02\/10\/smh-global-and-setanta-sports-eurasia-renew-representation-agreement-in-uzbekistan\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SMH Global and Setanta Sports Eurasia Renew Representation Agreement in Uzbekistan - SBC EURASIA EN\" \/>\n<meta property=\"og:description\" content=\"The renewed agreement confirms that SMH Global will continue to support Setanta in its commercial and strategic activities in the rapidly growing sports media market.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sbceurasia.com\/en\/2026\/02\/10\/smh-global-and-setanta-sports-eurasia-renew-representation-agreement-in-uzbekistan\/\" \/>\n<meta property=\"og:site_name\" content=\"SBC EURASIA EN\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-10T07:50:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-10T07:50:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2026\/02\/1770637452210.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"403\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"nika rostiashvili\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"nika rostiashvili\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/02\/10\/smh-global-and-setanta-sports-eurasia-renew-representation-agreement-in-uzbekistan\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/02\/10\/smh-global-and-setanta-sports-eurasia-renew-representation-agreement-in-uzbekistan\/\"},\"author\":{\"name\":\"nika rostiashvili\",\"@id\":\"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0\"},\"headline\":\"SMH Global and Setanta Sports Eurasia Renew Representation Agreement in Uzbekistan\",\"datePublished\":\"2026-02-10T07:50:10+00:00\",\"dateModified\":\"2026-02-10T07:50:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/02\/10\/smh-global-and-setanta-sports-eurasia-renew-representation-agreement-in-uzbekistan\/\"},\"wordCount\":391,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/02\/10\/smh-global-and-setanta-sports-eurasia-renew-representation-agreement-in-uzbekistan\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2026\/02\/1770637452210.jpg\",\"keywords\":[\"Bacha Malazonia\",\"Caucasus\",\"Central Asia\",\"Digital Distribution\",\"Eastern Europe\",\"investment\",\"Lasha Machavariani\",\"media\",\"Media Market\",\"partnership\",\"Setanta Sports Eurasia\",\"SMH Global\",\"sports\",\"Sports Rights\",\"Uzbekistan\"],\"articleSection\":[\"News\",\"slider\",\"Sport\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sbceurasia.com\/en\/2026\/02\/10\/smh-global-and-setanta-sports-eurasia-renew-representation-agreement-in-uzbekistan\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/02\/10\/smh-global-and-setanta-sports-eurasia-renew-representation-agreement-in-uzbekistan\/\",\"url\":\"https:\/\/sbceurasia.com\/en\/2026\/02\/10\/smh-global-and-setanta-sports-eurasia-renew-representation-agreement-in-uzbekistan\/\",\"name\":\"SMH Global and Setanta Sports Eurasia Renew Representation Agreement in Uzbekistan - SBC EURASIA EN\",\"isPartOf\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/02\/10\/smh-global-and-setanta-sports-eurasia-renew-representation-agreement-in-uzbekistan\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/02\/10\/smh-global-and-setanta-sports-eurasia-renew-representation-agreement-in-uzbekistan\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2026\/02\/1770637452210.jpg\",\"datePublished\":\"2026-02-10T07:50:10+00:00\",\"dateModified\":\"2026-02-10T07:50:14+00:00\",\"author\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0\"},\"description\":\"The renewed agreement confirms that SMH Global will continue to support Setanta in its commercial and strategic activities in the rapidly growing sports media market.\",\"breadcrumb\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/02\/10\/smh-global-and-setanta-sports-eurasia-renew-representation-agreement-in-uzbekistan\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sbceurasia.com\/en\/2026\/02\/10\/smh-global-and-setanta-sports-eurasia-renew-representation-agreement-in-uzbekistan\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/02\/10\/smh-global-and-setanta-sports-eurasia-renew-representation-agreement-in-uzbekistan\/#primaryimage\",\"url\":\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2026\/02\/1770637452210.jpg\",\"contentUrl\":\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2026\/02\/1770637452210.jpg\",\"width\":768,\"height\":403},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/02\/10\/smh-global-and-setanta-sports-eurasia-renew-representation-agreement-in-uzbekistan\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sbceurasia.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SMH Global and Setanta Sports Eurasia Renew Representation Agreement in Uzbekistan\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sbceurasia.com\/en\/#website\",\"url\":\"https:\/\/sbceurasia.com\/en\/\",\"name\":\"SBC EURASIA EN\",\"description\":\"SBC EURASIA\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sbceurasia.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0\",\"name\":\"nika rostiashvili\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a6fc38973002f762373f92f910cfe28498ceddc953e76061e3ae8b8afd9144b4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a6fc38973002f762373f92f910cfe28498ceddc953e76061e3ae8b8afd9144b4?s=96&d=mm&r=g\",\"caption\":\"nika rostiashvili\"},\"url\":\"https:\/\/sbceurasia.com\/en\/author\/nika\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SMH Global and Setanta Sports Eurasia Renew Representation Agreement in Uzbekistan - SBC EURASIA EN","description":"The renewed agreement confirms that SMH Global will continue to support Setanta in its commercial and strategic activities in the rapidly growing sports media market.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sbceurasia.com\/en\/2026\/02\/10\/smh-global-and-setanta-sports-eurasia-renew-representation-agreement-in-uzbekistan\/","og_locale":"en_GB","og_type":"article","og_title":"SMH Global and Setanta Sports Eurasia Renew Representation Agreement in Uzbekistan - SBC EURASIA EN","og_description":"The renewed agreement confirms that SMH Global will continue to support Setanta in its commercial and strategic activities in the rapidly growing sports media market.","og_url":"https:\/\/sbceurasia.com\/en\/2026\/02\/10\/smh-global-and-setanta-sports-eurasia-renew-representation-agreement-in-uzbekistan\/","og_site_name":"SBC EURASIA EN","article_published_time":"2026-02-10T07:50:10+00:00","article_modified_time":"2026-02-10T07:50:14+00:00","og_image":[{"width":768,"height":403,"url":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2026\/02\/1770637452210.jpg","type":"image\/jpeg"}],"author":"nika rostiashvili","twitter_card":"summary_large_image","twitter_misc":{"Written by":"nika rostiashvili","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sbceurasia.com\/en\/2026\/02\/10\/smh-global-and-setanta-sports-eurasia-renew-representation-agreement-in-uzbekistan\/#article","isPartOf":{"@id":"https:\/\/sbceurasia.com\/en\/2026\/02\/10\/smh-global-and-setanta-sports-eurasia-renew-representation-agreement-in-uzbekistan\/"},"author":{"name":"nika rostiashvili","@id":"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0"},"headline":"SMH Global and Setanta Sports Eurasia Renew Representation Agreement in Uzbekistan","datePublished":"2026-02-10T07:50:10+00:00","dateModified":"2026-02-10T07:50:14+00:00","mainEntityOfPage":{"@id":"https:\/\/sbceurasia.com\/en\/2026\/02\/10\/smh-global-and-setanta-sports-eurasia-renew-representation-agreement-in-uzbekistan\/"},"wordCount":391,"commentCount":0,"image":{"@id":"https:\/\/sbceurasia.com\/en\/2026\/02\/10\/smh-global-and-setanta-sports-eurasia-renew-representation-agreement-in-uzbekistan\/#primaryimage"},"thumbnailUrl":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2026\/02\/1770637452210.jpg","keywords":["Bacha Malazonia","Caucasus","Central Asia","Digital Distribution","Eastern Europe","investment","Lasha Machavariani","media","Media Market","partnership","Setanta Sports Eurasia","SMH Global","sports","Sports Rights","Uzbekistan"],"articleSection":["News","slider","Sport"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/sbceurasia.com\/en\/2026\/02\/10\/smh-global-and-setanta-sports-eurasia-renew-representation-agreement-in-uzbekistan\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/sbceurasia.com\/en\/2026\/02\/10\/smh-global-and-setanta-sports-eurasia-renew-representation-agreement-in-uzbekistan\/","url":"https:\/\/sbceurasia.com\/en\/2026\/02\/10\/smh-global-and-setanta-sports-eurasia-renew-representation-agreement-in-uzbekistan\/","name":"SMH Global and Setanta Sports Eurasia Renew Representation Agreement in Uzbekistan - SBC EURASIA EN","isPartOf":{"@id":"https:\/\/sbceurasia.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sbceurasia.com\/en\/2026\/02\/10\/smh-global-and-setanta-sports-eurasia-renew-representation-agreement-in-uzbekistan\/#primaryimage"},"image":{"@id":"https:\/\/sbceurasia.com\/en\/2026\/02\/10\/smh-global-and-setanta-sports-eurasia-renew-representation-agreement-in-uzbekistan\/#primaryimage"},"thumbnailUrl":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2026\/02\/1770637452210.jpg","datePublished":"2026-02-10T07:50:10+00:00","dateModified":"2026-02-10T07:50:14+00:00","author":{"@id":"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0"},"description":"The renewed agreement confirms that SMH Global will continue to support Setanta in its commercial and strategic activities in the rapidly growing sports media market.","breadcrumb":{"@id":"https:\/\/sbceurasia.com\/en\/2026\/02\/10\/smh-global-and-setanta-sports-eurasia-renew-representation-agreement-in-uzbekistan\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sbceurasia.com\/en\/2026\/02\/10\/smh-global-and-setanta-sports-eurasia-renew-representation-agreement-in-uzbekistan\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/sbceurasia.com\/en\/2026\/02\/10\/smh-global-and-setanta-sports-eurasia-renew-representation-agreement-in-uzbekistan\/#primaryimage","url":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2026\/02\/1770637452210.jpg","contentUrl":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2026\/02\/1770637452210.jpg","width":768,"height":403},{"@type":"BreadcrumbList","@id":"https:\/\/sbceurasia.com\/en\/2026\/02\/10\/smh-global-and-setanta-sports-eurasia-renew-representation-agreement-in-uzbekistan\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sbceurasia.com\/en\/"},{"@type":"ListItem","position":2,"name":"SMH Global and Setanta Sports Eurasia Renew Representation Agreement in Uzbekistan"}]},{"@type":"WebSite","@id":"https:\/\/sbceurasia.com\/en\/#website","url":"https:\/\/sbceurasia.com\/en\/","name":"SBC EURASIA EN","description":"SBC EURASIA","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sbceurasia.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0","name":"nika rostiashvili","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a6fc38973002f762373f92f910cfe28498ceddc953e76061e3ae8b8afd9144b4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a6fc38973002f762373f92f910cfe28498ceddc953e76061e3ae8b8afd9144b4?s=96&d=mm&r=g","caption":"nika rostiashvili"},"url":"https:\/\/sbceurasia.com\/en\/author\/nika\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/posts\/12223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/comments?post=12223"}],"version-history":[{"count":1,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/posts\/12223\/revisions"}],"predecessor-version":[{"id":12225,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/posts\/12223\/revisions\/12225"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/media\/12224"}],"wp:attachment":[{"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/media?parent=12223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/categories?post=12223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/tags?post=12223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}