{"id":12246,"date":"2026-02-12T11:46:17","date_gmt":"2026-02-12T11:46:17","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=12246"},"modified":"2026-02-12T11:46:21","modified_gmt":"2026-02-12T11:46:21","slug":"sbc-rio-summit-strategies-for-building-a-successful-brand-in-brazil","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2026\/02\/12\/sbc-rio-summit-strategies-for-building-a-successful-brand-in-brazil\/","title":{"rendered":"SBC Rio Summit: Strategies for Building a Successful Brand in Brazil"},"content":{"rendered":"\n

As Brazil <\/strong>enters its second year as a regulated market, gambling operators are shifting focus from player acquisition to building brands that earn long-term public trust.<\/p>\n\n\n\n

Reflecting this shift, SBC Summit Rio<\/strong><\/a> will feature a series of sessions exploring how businesses can build sustainable and competitive brands through effective leadership, influencer partnerships, and responsible advertising.<\/p>\n\n\n\n

Attendees will hear from speakers from both inside and outside the betting industry, including representatives with experience at organisations such as Nike<\/strong> and Meta<\/strong>, alongside representatives from CONAR<\/strong> and Brazil\u2019s<\/strong> fast-growing creator economy.<\/p>\n\n\n\n

Chris Kypriotis<\/strong> (Transformation CEO | Former Global VP and CEO of Nike Brazil<\/strong>) will open SBC Summit Rio\u2019s leadership stage on Wednesday, 4 March 2026 (11:00-11:20) with a keynote on how brands build lasting cultural relevance, drawing on his experience leading Nike in Brazil. <\/p>\n\n\n\n

During his extended tenure, Nike Brazil surpassed US$1bn in revenue for the first time. He also led Nike Brazil\u2019s strategic planning during landmark global events hosted in the country, including the 2014 FIFA World Cup<\/strong> and the Rio 2016 Olympic Games.\u00a0<\/strong><\/p>\n\n\n\n

His keynote, Inside the Culture of High Performance, <\/em><\/strong>will offer a strategic framework for moving beyond product-led marketing and towards building brands that connect with Brazilian culture in authentic, lasting ways.<\/p>\n\n\n\n

Kypriotis will also lead an exclusive workshop session, Built for Scaling: A Performance Culture Workshop <\/em><\/strong>on Wednesday, 4 March (12:00 \u2013 12:40), offering a deeper, hands-on look at how high-performance cultures are built and sustained when speed, scrutiny, and competition collide.<\/p>\n\n\n\n

Creator-led engagement will also take centre stage, highlighting how brands can connect with audiences authentically through responsible partnerships with digital creators. <\/p>\n\n\n\n

On Wednesday, 4 March (4:40\u20135:20 PM), the keynote, The Ultimate Collab: Unlocking Value Through Operator\u2013Influencer Collaborations<\/strong>, will feature Aruan Felix<\/strong>, one of Brazil\u2019s most influential gaming and streaming personalities, examining how brands can build trust and cultural relevance by working responsibly with the right influencers and streamers.\u00a0<\/p>\n\n\n\n

With a community of over 7 million followers across YouTube<\/strong> and Instagram<\/strong>, Felix will draw on his experience across major digital platforms to share practical guidance on selecting the right partners and designing collaborations that resonate with audiences while meeting regulatory expectations.<\/p>\n\n\n\n

Beyond the headline speakers, the session Breaking Down Brazil\u2019s Marketing Rulebook<\/em><\/strong>, taking place on Thursday, 5 March (11:00\u201311:40), will bring together experts from Meta, CONAR, and the homegrown marketing agency Propane<\/strong>.\u00a0<\/p>\n\n\n\n

The panel will provide delegates with a clear breakdown of CONAR and Meta\u2019s advertising standards, outlining what is and isn\u2019t permissible for betting brands. Speakers Sandro Cachiello <\/strong>(Head of RMG, Meta), Juliana Albuquerque<\/strong> (Vice President, CONAR), and Leonardo Benites<\/strong> (COO, Propane) will discuss how to design advertising that is both engaging and responsible.<\/p>\n\n\n\n

Rasmus Sojmark <\/strong>(CEO & Founder, SBC) said: \u201cBrazil\u2019s market is evolving incredibly quickly, and so is the way brands need to show up. Operators have a real opportunity to build something meaningful here, but it takes strategy, cultural understanding, and a responsible approach. That\u2019s exactly what we\u2019re focusing on at SBC Summit Rio.\u201d<\/p>\n\n\n\n

SBC Summit Rio will bring together 15,000 attendees for three days of networking, education, and business development. More than 150 speakers will address the industry across dedicated tracks, including Leadership, Tech Innovation, and\u00a0Marketing, with specialist summits such as the\u00a0Affiliate Leaders Summit<\/strong><\/a> <\/strong>and <\/strong>Payment Expert Summit<\/strong><\/a> <\/strong>offering focused insights into Brazil\u2019s affiliate and payments ecosystems.<\/p>\n\n\n\n

The exhibition floor will host over 400 exhibiting and sponsoring brands, providing delegates with direct access to the latest products, services, and innovations. With leading licensed operators and prospective market entrants under one roof, SBC Summit Rio has established itself as the essential gathering for anyone looking to succeed in Brazil\u2019s rapidly evolving regulated market.<\/p>\n\n\n\n

Don\u2019t forget to subscribe to our Telegram channel!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

As Brazil enters its second year as a regulated market, gambling operators are shifting focus from player acquisition to building brands that earn long-term public trust. Reflecting this shift, SBC Summit Rio will feature a series of sessions exploring how businesses can build sustainable and competitive brands through effective leadership, influencer partnerships, and responsible advertising. […]<\/p>\n","protected":false},"author":7,"featured_media":12247,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[35,1,24,39],"tags":[238,1184,15623,46,1951,15624,254,9044,2513,56,15622,423,5234,5847,11768],"class_list":["post-12246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-news","category-regulations","category-sbc-summit-latinoamerica","tag-branding","tag-brazil","tag-conar","tag-gambling","tag-leadership","tag-long-term-trust","tag-marketing","tag-meta","tag-nike","tag-partnership","tag-propan","tag-rasmus-sojmark","tag-regulated-market","tag-responsible-advertising","tag-sbc-rio-summit"],"yoast_head":"\nSBC Rio Summit: Strategies for Building a Successful Brand in Brazil - SBC EURASIA EN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2026\/02\/12\/sbc-rio-summit-strategies-for-building-a-successful-brand-in-brazil\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SBC Rio Summit: Strategies for Building a Successful Brand in Brazil - SBC EURASIA EN\" \/>\n<meta property=\"og:description\" content=\"As Brazil enters its second year as a regulated market, gambling operators are shifting focus from player acquisition to building brands that earn long-term public trust. Reflecting this shift, SBC Summit Rio will feature a series of sessions exploring how businesses can build sustainable and competitive brands through effective leadership, influencer partnerships, and responsible advertising. […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sbceurasia.com\/en\/2026\/02\/12\/sbc-rio-summit-strategies-for-building-a-successful-brand-in-brazil\/\" \/>\n<meta property=\"og:site_name\" content=\"SBC EURASIA EN\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-12T11:46:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-12T11:46:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2026\/02\/SBC-Summit-Rio.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"660\" \/>\n\t<meta property=\"og:image:height\" content=\"330\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"nika rostiashvili\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"nika rostiashvili\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/02\/12\/sbc-rio-summit-strategies-for-building-a-successful-brand-in-brazil\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/02\/12\/sbc-rio-summit-strategies-for-building-a-successful-brand-in-brazil\/\"},\"author\":{\"name\":\"nika rostiashvili\",\"@id\":\"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0\"},\"headline\":\"SBC Rio Summit: Strategies for Building a Successful Brand in Brazil\",\"datePublished\":\"2026-02-12T11:46:17+00:00\",\"dateModified\":\"2026-02-12T11:46:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/02\/12\/sbc-rio-summit-strategies-for-building-a-successful-brand-in-brazil\/\"},\"wordCount\":622,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/02\/12\/sbc-rio-summit-strategies-for-building-a-successful-brand-in-brazil\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2026\/02\/SBC-Summit-Rio.jpg\",\"keywords\":[\"Branding\",\"Brazil\",\"CONAR\",\"gambling\",\"leadership\",\"Long-Term Trust\",\"marketing\",\"Meta\",\"Nike\",\"partnership\",\"Propan\u0435\",\"Rasmus Sojmark\",\"regulated market\",\"Responsible Advertising\",\"SBC Rio Summit\"],\"articleSection\":[\"Events\",\"News\",\"Regulations\",\"SBC Summit Latinoamerica\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sbceurasia.com\/en\/2026\/02\/12\/sbc-rio-summit-strategies-for-building-a-successful-brand-in-brazil\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/02\/12\/sbc-rio-summit-strategies-for-building-a-successful-brand-in-brazil\/\",\"url\":\"https:\/\/sbceurasia.com\/en\/2026\/02\/12\/sbc-rio-summit-strategies-for-building-a-successful-brand-in-brazil\/\",\"name\":\"SBC Rio Summit: Strategies for Building a Successful Brand in Brazil - SBC EURASIA EN\",\"isPartOf\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/02\/12\/sbc-rio-summit-strategies-for-building-a-successful-brand-in-brazil\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/02\/12\/sbc-rio-summit-strategies-for-building-a-successful-brand-in-brazil\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2026\/02\/SBC-Summit-Rio.jpg\",\"datePublished\":\"2026-02-12T11:46:17+00:00\",\"dateModified\":\"2026-02-12T11:46:21+00:00\",\"author\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0\"},\"breadcrumb\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/02\/12\/sbc-rio-summit-strategies-for-building-a-successful-brand-in-brazil\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sbceurasia.com\/en\/2026\/02\/12\/sbc-rio-summit-strategies-for-building-a-successful-brand-in-brazil\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/02\/12\/sbc-rio-summit-strategies-for-building-a-successful-brand-in-brazil\/#primaryimage\",\"url\":\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2026\/02\/SBC-Summit-Rio.jpg\",\"contentUrl\":\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2026\/02\/SBC-Summit-Rio.jpg\",\"width\":660,\"height\":330},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/02\/12\/sbc-rio-summit-strategies-for-building-a-successful-brand-in-brazil\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sbceurasia.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SBC Rio Summit: Strategies for Building a Successful Brand in Brazil\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sbceurasia.com\/en\/#website\",\"url\":\"https:\/\/sbceurasia.com\/en\/\",\"name\":\"SBC EURASIA EN\",\"description\":\"SBC EURASIA\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sbceurasia.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0\",\"name\":\"nika rostiashvili\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a6fc38973002f762373f92f910cfe28498ceddc953e76061e3ae8b8afd9144b4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a6fc38973002f762373f92f910cfe28498ceddc953e76061e3ae8b8afd9144b4?s=96&d=mm&r=g\",\"caption\":\"nika rostiashvili\"},\"url\":\"https:\/\/sbceurasia.com\/en\/author\/nika\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SBC Rio Summit: Strategies for Building a Successful Brand in Brazil - SBC EURASIA EN","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sbceurasia.com\/en\/2026\/02\/12\/sbc-rio-summit-strategies-for-building-a-successful-brand-in-brazil\/","og_locale":"en_GB","og_type":"article","og_title":"SBC Rio Summit: Strategies for Building a Successful Brand in Brazil - SBC EURASIA EN","og_description":"As Brazil enters its second year as a regulated market, gambling operators are shifting focus from player acquisition to building brands that earn long-term public trust. Reflecting this shift, SBC Summit Rio will feature a series of sessions exploring how businesses can build sustainable and competitive brands through effective leadership, influencer partnerships, and responsible advertising. […]","og_url":"https:\/\/sbceurasia.com\/en\/2026\/02\/12\/sbc-rio-summit-strategies-for-building-a-successful-brand-in-brazil\/","og_site_name":"SBC EURASIA EN","article_published_time":"2026-02-12T11:46:17+00:00","article_modified_time":"2026-02-12T11:46:21+00:00","og_image":[{"width":660,"height":330,"url":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2026\/02\/SBC-Summit-Rio.jpg","type":"image\/jpeg"}],"author":"nika rostiashvili","twitter_card":"summary_large_image","twitter_misc":{"Written by":"nika rostiashvili","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sbceurasia.com\/en\/2026\/02\/12\/sbc-rio-summit-strategies-for-building-a-successful-brand-in-brazil\/#article","isPartOf":{"@id":"https:\/\/sbceurasia.com\/en\/2026\/02\/12\/sbc-rio-summit-strategies-for-building-a-successful-brand-in-brazil\/"},"author":{"name":"nika rostiashvili","@id":"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0"},"headline":"SBC Rio Summit: Strategies for Building a Successful Brand in Brazil","datePublished":"2026-02-12T11:46:17+00:00","dateModified":"2026-02-12T11:46:21+00:00","mainEntityOfPage":{"@id":"https:\/\/sbceurasia.com\/en\/2026\/02\/12\/sbc-rio-summit-strategies-for-building-a-successful-brand-in-brazil\/"},"wordCount":622,"commentCount":0,"image":{"@id":"https:\/\/sbceurasia.com\/en\/2026\/02\/12\/sbc-rio-summit-strategies-for-building-a-successful-brand-in-brazil\/#primaryimage"},"thumbnailUrl":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2026\/02\/SBC-Summit-Rio.jpg","keywords":["Branding","Brazil","CONAR","gambling","leadership","Long-Term Trust","marketing","Meta","Nike","partnership","Propan\u0435","Rasmus Sojmark","regulated market","Responsible Advertising","SBC Rio Summit"],"articleSection":["Events","News","Regulations","SBC Summit Latinoamerica"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/sbceurasia.com\/en\/2026\/02\/12\/sbc-rio-summit-strategies-for-building-a-successful-brand-in-brazil\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/sbceurasia.com\/en\/2026\/02\/12\/sbc-rio-summit-strategies-for-building-a-successful-brand-in-brazil\/","url":"https:\/\/sbceurasia.com\/en\/2026\/02\/12\/sbc-rio-summit-strategies-for-building-a-successful-brand-in-brazil\/","name":"SBC Rio Summit: Strategies for Building a Successful Brand in Brazil - SBC EURASIA EN","isPartOf":{"@id":"https:\/\/sbceurasia.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sbceurasia.com\/en\/2026\/02\/12\/sbc-rio-summit-strategies-for-building-a-successful-brand-in-brazil\/#primaryimage"},"image":{"@id":"https:\/\/sbceurasia.com\/en\/2026\/02\/12\/sbc-rio-summit-strategies-for-building-a-successful-brand-in-brazil\/#primaryimage"},"thumbnailUrl":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2026\/02\/SBC-Summit-Rio.jpg","datePublished":"2026-02-12T11:46:17+00:00","dateModified":"2026-02-12T11:46:21+00:00","author":{"@id":"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0"},"breadcrumb":{"@id":"https:\/\/sbceurasia.com\/en\/2026\/02\/12\/sbc-rio-summit-strategies-for-building-a-successful-brand-in-brazil\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sbceurasia.com\/en\/2026\/02\/12\/sbc-rio-summit-strategies-for-building-a-successful-brand-in-brazil\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/sbceurasia.com\/en\/2026\/02\/12\/sbc-rio-summit-strategies-for-building-a-successful-brand-in-brazil\/#primaryimage","url":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2026\/02\/SBC-Summit-Rio.jpg","contentUrl":"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2026\/02\/SBC-Summit-Rio.jpg","width":660,"height":330},{"@type":"BreadcrumbList","@id":"https:\/\/sbceurasia.com\/en\/2026\/02\/12\/sbc-rio-summit-strategies-for-building-a-successful-brand-in-brazil\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sbceurasia.com\/en\/"},{"@type":"ListItem","position":2,"name":"SBC Rio Summit: Strategies for Building a Successful Brand in Brazil"}]},{"@type":"WebSite","@id":"https:\/\/sbceurasia.com\/en\/#website","url":"https:\/\/sbceurasia.com\/en\/","name":"SBC EURASIA EN","description":"SBC EURASIA","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sbceurasia.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0","name":"nika rostiashvili","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a6fc38973002f762373f92f910cfe28498ceddc953e76061e3ae8b8afd9144b4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a6fc38973002f762373f92f910cfe28498ceddc953e76061e3ae8b8afd9144b4?s=96&d=mm&r=g","caption":"nika rostiashvili"},"url":"https:\/\/sbceurasia.com\/en\/author\/nika\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/posts\/12246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/comments?post=12246"}],"version-history":[{"count":2,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/posts\/12246\/revisions"}],"predecessor-version":[{"id":12249,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/posts\/12246\/revisions\/12249"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/media\/12247"}],"wp:attachment":[{"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/media?parent=12246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/categories?post=12246"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sbceurasia.com\/en\/wp-json\/wp\/v2\/tags?post=12246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}