{"id":1225,"date":"2023-02-08T09:49:20","date_gmt":"2023-02-08T09:49:20","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=1225"},"modified":"2023-02-08T09:49:36","modified_gmt":"2023-02-08T09:49:36","slug":"podcast-review-fireblocks-sales-director-on-nfts-regaining-its-reputation","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2023\/02\/08\/podcast-review-fireblocks-sales-director-on-nfts-regaining-its-reputation\/","title":{"rendered":"Podcast Review: Fireblocks\u2019 Sales Director On NFT&#8217;s\u00a0 Regaining Its Reputation"},"content":{"rendered":"\n<p>Despite a year of ups and downs for crypto and NFTs, blockchain technology remains the next step in revolutionizing the digital space towards Web3.&nbsp;<\/p>\n\n\n\n<p>One company that has taken pride in building and educating businesses and people on the Web3 space is <strong>Fireblocks<\/strong>, a blockchain service provider to scale up digital asset operations for various companies, ranging from banks to hedge funds.&nbsp;<\/p>\n\n\n\n<p><strong>Luke Middleton<\/strong> \u2013 Sales Director of the company \u2013 discussed the latest <em>Payment Expert<\/em> <a href=\"https:\/\/www.youtube.com\/watch?v=pAgppBnlYrU\">podcast<\/a> about how Fireblocks is becoming one of the key firms in blockchain and digital asset integration, as well as talked about the potential NFTs.&nbsp;<\/p>\n\n\n\n<p>Middleton highlighted that despite crypto having suffered significant damage to its reputation, Fireblocks\u2019 job is to garner user confidence and open new possibilities.&nbsp;<\/p>\n\n\n\n<p>\u201cEssentially, what it really comes down to is Fireblocks being here to bring confidence and security back into the market so we can get return to a trajectory of mass adoption.\u201d&nbsp;<\/p>\n\n\n\n<p>Middleton added that security was highlighted as a core mission for Fireblocks, which was compounded by their recent partnership with Coincover, a digital asset protection firm that aims to build the best blockchain infrastructure to protect its customers better.&nbsp;<\/p>\n\n\n\n<p>Currently, there is a \u2018stigma\u2019 surrounding blockchain, but knowledge and institutional protection are at the top of the list when it comes to discussing blockchain and Web3 adoption.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Middleton revealed that there is a huge knowledge gap around what is the underlying technology or what it does, as well as how we safely secure these assets.&nbsp;<\/p>\n\n\n\n<p>Despite NFTs receiving bad feedback during their first iteration, Middleton states that there is a plethora of benefits under the surface of NFTs.&nbsp;<\/p>\n\n\n\n<p>The Fireblocks team also closely follows brands such as Starbucks, Nike, Adidas, and others moving towards blockchain.<\/p>\n\n\n\n<p>Football clubs such as Lazio are harnessing NFTs for matchday tickets and loyalty benefits, while Nike is using NFT technology to create virtual shoes to become interactive in a larger digital space.&nbsp;<\/p>\n\n\n\n<p>Nike was also reported to have been the most dominant company when it came to NFT revenue last year, earning over $186m far ahead of the second-highest earners Dolce &amp; Gabbana at $24m, <a href=\"https:\/\/dune.com\/kingjames23\/nft-project-possible-data-to-use\">according<\/a> to Dune.&nbsp;<\/p>\n\n\n\n<p>\u201cNFTs are going to transform the world, they will be the underlying technology of essentially every vertical out there and a majority of business loyalty schemes, ticketing, and so forth. There\u2019s so much value in what NFTs can provide.\u201d<\/p>\n\n\n\n<p>Don&#8217;t forget to subscribe to our <a href=\"https:\/\/bit.ly\/3BHW1zr\">Telegram-channel<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Despite a year of ups and downs for crypto and NFTs, blockchain technology remains the next step in revolutionizing the digital space towards Web3.&nbsp; One company that has taken pride in building and educating businesses and people on the Web3 space is Fireblocks, a blockchain service provider to scale up digital asset operations for various [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":1226,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[1,42,43,564],"tags":[2509,52,1993,50,668,2510,2512,46,65,61,2511,63,334,2513,1408,1250,72,66,199,64,62,2514,669],"class_list":["post-1225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-podcasts","category-review","category-slider","tag-adidas","tag-betting","tag-blockchain","tag-casino","tag-crypto","tag-dolce-gabbana","tag-fireblocks","tag-gambling","tag-gaming","tag-lottery","tag-luke-middleton","tag-media","tag-nft","tag-nike","tag-payment-expert","tag-podcast","tag-sbc","tag-sbc-cis","tag-slots","tag-sports","tag-sports-betting","tag-starbucks","tag-web3"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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