{"id":12292,"date":"2026-02-18T08:06:39","date_gmt":"2026-02-18T08:06:39","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=12292"},"modified":"2026-02-18T08:06:43","modified_gmt":"2026-02-18T08:06:43","slug":"a-new-phase-for-odds-feed-kambi-announces-deal-with-comeon","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2026\/02\/18\/a-new-phase-for-odds-feed-kambi-announces-deal-with-comeon\/","title":{"rendered":"A New Phase for Odds Feed+: Kambi Announces Deal with ComeOn"},"content":{"rendered":"\n<p><strong>Kambi Group plc <\/strong>has agreed a multi-year partnership to supply its <strong>Odds Feed+ <\/strong>product to <strong>ComeOn Group<\/strong>, as more operators shift to modular sportsbook technology.<\/p>\n\n\n\n<p>The agreement will see Malta-based ComeOn integrate Odds Feed+ into its proprietary sportsbook, giving the operator access to Kambi\u2019s catalogue of pre-traded odds across sports and esports. This includes esports pricing delivered through <strong>Abios<\/strong> \u2013 Kambi\u2019s specialist esports unit.<\/p>\n\n\n\n<p>The deal strengthens the company\u2019s sportsbook infrastructure as it continues to expand across regulated markets including Denmark, Sweden, Ontario and the Netherlands.&nbsp;<\/p>\n\n\n\n<p><strong>Juergen Reutter<\/strong>, Chief Executive Officer of ComeOn Group, said: \u201cBy integrating Kambi\u2019s data capabilities into our ecosystem, we are further enhancing our proprietary multi-feed sportsbook platform, with a particular focus on the market-leading esports coverage provided by Abios.&nbsp;<\/p>\n\n\n\n<p>\u201cThis allows us to double down on our commitment to provide hyper personalisation and localized player experiences. We continue to grow the Sportsbook part of our business as per our strategy, powered by our in-house platform which gives us the agility to connect to a variety of leading data providers.&nbsp;<\/p>\n\n\n\n<p>\u201cThis ensures we can continue to differentiate our local offerings and provide a superior experience to our players in each market.\u201d&nbsp;<\/p>\n\n\n\n<p><strong>Kambi expanding Odds Feed+<\/strong><\/p>\n\n\n\n<p>It has followed in the footsteps of Romanian-headquartered platform <strong>Super<\/strong> <strong>Technologies <\/strong>(then-<strong>Superbet<\/strong>), which\u00a0secured a similar Odds Feed+ deal with Kambi back in November 2025.\u00a0<\/p>\n\n\n\n<p>Odds Feed+ allows operators to customise odds packages while retaining control of their front-end platforms, trading strategies and customer experience.<\/p>\n\n\n\n<p>The business, which is listed in Stockholm, has already been active in the iGaming market so far in 2026, having recently signed a deal\u00a0with newly-created sportsbook <strong>SuomiVeto<\/strong> ahead of Finland\u2019s forthcoming gambling market.It has also taken over <strong>FDJ\u2019s<\/strong> sportsbook partnership with the <strong>Ontario Lottery and Gaming Corporation (OLG) <\/strong>and penned a deal to deliver Mexico\u2019s <strong>Pickwin<\/strong> its turnkey sportsbook solution.<\/p>\n\n\n\n<p>On the ComeOn deal, <strong>Werner Becher<\/strong>, Chief Executive Officer of Kambi Group, said: \u201cWe are delighted to welcome ComeOn Group as our latest Odds Feed+ partner.&nbsp;<\/p>\n\n\n\n<p>\u201cOdds Feed+ is built on the principles of quality, choice and trust, and this partnership reflects the confidence leading operators place in Kambi\u2019s odds service.&nbsp;<\/p>\n\n\n\n<p>\u201cBy combining market\u2011leading pricing with the flexibility to scale and tailor their odds package on demand, ComeOn will be equipped to deliver a world\u2011class sportsbook experience to players across their markets.\u201d&nbsp;&nbsp;<\/p>\n\n\n\n<p>Don\u2019t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kambi Group plc has agreed a multi-year partnership to supply its Odds Feed+ product to ComeOn Group, as more operators shift to modular sportsbook technology. The agreement will see Malta-based ComeOn integrate Odds Feed+ into its proprietary sportsbook, giving the operator access to Kambi\u2019s catalogue of pre-traded odds across sports and esports. This includes esports [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":12293,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[5,1],"tags":[887,3155,8069,148,869,10268,5779,15670,15674,3605,15668,15669,15671,1229,15672,14982,8763],"class_list":["post-12292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gambling","category-news","tag-abios","tag-betting-industry","tag-comeon-group","tag-esports","tag-fdj","tag-juergen-reutter","tag-kambi-group-plc","tag-odds-feed-2","tag-olg","tag-online-gaming","tag-partnership-agreements","tag-personalization-in-betting","tag-pickwin","tag-regulated-markets","tag-sportsbook-technology","tag-super-technologies","tag-werner-becher"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A New Phase for Odds Feed+: Kambi Announces Deal with ComeOn - 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