{"id":12384,"date":"2026-02-27T11:17:37","date_gmt":"2026-02-27T11:17:37","guid":{"rendered":"https:\/\/sbceurasia.com\/en\/?p=12384"},"modified":"2026-02-27T11:17:45","modified_gmt":"2026-02-27T11:17:45","slug":"soft2bet-launches-lodur-in-sweden","status":"publish","type":"post","link":"https:\/\/sbceurasia.com\/en\/2026\/02\/27\/soft2bet-launches-lodur-in-sweden\/","title":{"rendered":"Soft2Bet Launches Lodur in Sweden"},"content":{"rendered":"\n<p><strong>Soft2Bet<\/strong> has set sail with a new iGaming brand inspired by Vikings and Norse mythology in Sweden called<strong> Lodur.<\/strong><\/p>\n\n\n\n<p>Lodur aims to provide Swedish online casino and sports betting players with an experience tailored to their preferences, including local payment methods, sports events, live slots and live dealer titles.<\/p>\n\n\n\n<p>The platform will also offer the Island system, which is described by Soft2Bet as \u201ca persistent progression layer that continues between gameplay sessions\u201d, allowing players to create their own island settlement with buildings, all powered by the company\u2019s social casino mechanics MEGA (Motivational Engineering Gaming Application).<\/p>\n\n\n\n<p><strong>Yoel Zuckerberg<\/strong>, Chief Product Officer at Soft2Bet, stated: \u201cLodur shows what our product toolkit can do when Soft2Bet\u2019s MEGA is applied to social mechanics and PvP progression.&nbsp;<\/p>\n\n\n\n<p>\u201cWe have built a journey that keeps players building, competing and returning to Lodur, without adding friction to the core experience.\u201d<\/p>\n\n\n\n<p>MEGA brings missions, challenges and narrative journeys to the iGaming platform to build player retention. With Lodur, players spend their resources earned to construct buildings, improve their islands and progress toward new goals and rewards.<\/p>\n\n\n\n<p>As well as build up their own island, players can attack other islands and defend their own settlement, with Lodur being designed for infinite progression.<\/p>\n\n\n\n<p>Don\u2019t forget to subscribe to our <a href=\"https:\/\/t.me\/sbceurasia\">Telegram channel<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Soft2Bet has set sail with a new iGaming brand inspired by Vikings and Norse mythology in Sweden called Lodur. Lodur aims to provide Swedish online casino and sports betting players with an experience tailored to their preferences, including local payment methods, sports events, live slots and live dealer titles. The platform will also offer the [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":12385,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[5,1],"tags":[15759,345,201,5130],"class_list":["post-12384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gambling","category-news","tag-lodur","tag-soft2bet","tag-sweden","tag-yoel-zuckerberg"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Soft2Bet Launches Lodur in Sweden - SBC EURASIA EN<\/title>\n<meta name=\"description\" content=\"Soft2Bet has set sail with a new iGaming brand inspired by Vikings and Norse mythology in Sweden called Lodur.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sbceurasia.com\/en\/2026\/02\/27\/soft2bet-launches-lodur-in-sweden\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Soft2Bet Launches Lodur in Sweden - SBC EURASIA EN\" \/>\n<meta property=\"og:description\" content=\"Soft2Bet has set sail with a new iGaming brand inspired by Vikings and Norse mythology in Sweden called Lodur.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sbceurasia.com\/en\/2026\/02\/27\/soft2bet-launches-lodur-in-sweden\/\" \/>\n<meta property=\"og:site_name\" content=\"SBC EURASIA EN\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-27T11:17:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-27T11:17:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2026\/02\/Soft2Bet-launches-Lodur-iGaming-brand-in-Sweden.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1068\" \/>\n\t<meta property=\"og:image:height\" content=\"712\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"nika rostiashvili\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"nika rostiashvili\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/02\/27\/soft2bet-launches-lodur-in-sweden\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/02\/27\/soft2bet-launches-lodur-in-sweden\/\"},\"author\":{\"name\":\"nika rostiashvili\",\"@id\":\"https:\/\/sbceurasia.com\/en\/#\/schema\/person\/fe6263b3d6331caebf299a540ebfbdb0\"},\"headline\":\"Soft2Bet Launches Lodur in Sweden\",\"datePublished\":\"2026-02-27T11:17:37+00:00\",\"dateModified\":\"2026-02-27T11:17:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/02\/27\/soft2bet-launches-lodur-in-sweden\/\"},\"wordCount\":225,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/02\/27\/soft2bet-launches-lodur-in-sweden\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/resourcesen.sbceurasia.com\/sbccisen\/sites\/2\/2026\/02\/Soft2Bet-launches-Lodur-iGaming-brand-in-Sweden.jpg\",\"keywords\":[\"Lodur\",\"Soft2Bet\",\"Sweden\",\"Yoel Zuckerberg\"],\"articleSection\":[\"Gambling\",\"News\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sbceurasia.com\/en\/2026\/02\/27\/soft2bet-launches-lodur-in-sweden\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sbceurasia.com\/en\/2026\/02\/27\/soft2bet-launches-lodur-in-sweden\/\",\"url\":\"https:\/\/sbceurasia.com\/en\/2026\/02\/27\/soft2bet-launches-lodur-in-sweden\/\",\"name\":\"Soft2Bet Launches Lodur in Sweden - 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